Brush by James Goolnik

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Worthy of mention is his attitude to recruitment, team building, retention and reward. Utilisation of psychometric tests including Kolbe Wisdom™ is refreshing. There are few, if any, businesses that wouldn’t benefit from adoption of the Bow Lane approach.

 
I particularly enjoyed James when he was in crystal ball mode in the penultimate chapter “What does the future hold?” I’m sure that 50% of what he predicts will happen but which 50% that might be and what else will have an influence, who can tell? As this was written in 2011 he’s able to talk about the CQC but would they have got a mention 12 months ago?
 
This reflects the rate of change in life; dentistry is no exception and the author goes to lengths to tell the reader that in order to be successful and continue to stay ahead you have to keep evolving and improving. The competition in dentistry is fiercer than ever before and “change is the only constant”. Wise words.
 
I have a couple of small criticisms. One is that it comes across as a little simplistic and doesn’t necessarily reflect the extra hours of work and miles walked that are done by any successful entrepreneur alongside those when you’re doing what you’re paid for. I’m minded of the words of one of my mentors, “If it was that easy we’d all be millionaires”. The fact that James eschews alcohol, doesn’t watch TV and is dedicated to physical fitness hints at his dedication.
 
Also a formal reading list rather than the few mentions as footnotes would have been of benefit to the reader in order to follow up the author’s influences but these are small quibbles.
 
In short this is a welcome addition to the dental library and a good starting point to introduce change in your practice and life, but in the same way that this is James Goolnik “so far”; Brush is the start but not the end.
Dr Alun Rees is a Newcastle trained dentist and successful practice owner who is a founder of Dental Business Partners a consultancy devoted to providing specific and specialised support for dentists and their teams, helping them to build their perfect practice. www.dentalbusinesspartners.co.uk, 07778 148583

 

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