GDPUK Opinion - Stephen Hudson


Stephen Hudson BDS MFGDP writes a thought provoking article about the popularity of our profession. How do the public see dentists and the profession? Has this changed over the years and will it change in the future?

Are dentists and other professionals "different"? Should they be judged by differing standards? And has the long term attack in the UK on the rights of the professions affected dentistry more or less than other professions?




Hi, my name is Stephen Hudson, a practice owner working ‘Up North’ in Chesterfield. I qualified from Sheffield Dental School in 1995, and bought my present NHS practice in the year 2000. In 2001 I gained MFGDP and in 2005 I gained the Eastman’s Diploma in Restorative dental practice. Previously, I have been a GDPA council member, but gave that up to concentrate on my practice and my website www.gdpresources.com. I am also a Master practitioner in Neuro-linguistic programming and a graduate of the Tony Robbins Leadership Academy.



Please help support the Sick Dentist Scheme and the BDA Benevolent fund by buying Stephen Hudson's book at http://www.lulu.com/content/208482. All profits from its sale are split equally between these two charities




We are in the news again it seems. 7 million people without an NHS dentist, and which newspaper you read will depend on who gets the blame for this. Most of the tabloids point the finger at the greedy dentists; most of the broadsheets point the finger at the government.


No matter what we do, we as a profession will never be popular. People need us, but they will never enjoy what we do. Oh, we may be liked as individuals, but there is always the worry that when they come to see us, they may need to have something done. This is because dentistry is not pleasant. Yes we can make the injections painless, put TV’s in the ceiling and have tea and coffee in the waiting room, but even if we don’t hurt them, they will always worry that we will.

{mospagebreak}


Add to that the history of dentistry, and the perceived arrogance and butchery that you hear people talk about. They watch films like the Marathon Man, and hear stories of the unfathomable horrors of having wisdom teeth out. And then the tooth ache starts, and no matter how bad it gets, there is always the lingering fear that somehow we could make the pain worse, and that it will cost a fortune.

The general population don’t know what we do, and they don’t understand why we do it or why it costs so much (in their eyes). “Why would you want to look in peoples mouths all day?” is a question we commonly hear (I commonly respond that it’s better than being a doctor, as they commonly have to deal with the other end). And this is what we contend with, and we smile reassuringly when they sit in the chair and say that “they hate dentists”, only for them then to get all apologetic because they “didn’t mean that personally”. Most of us understand that this is a fear response, and is often a result of someone not being in rapport with us.

But now people are seeking out dental treatment like never before. They want the cosmetic look, the nice straight white teeth and a mouth that feels fresh instead of a sewer outlet. We are in a transitional period. In the past dentistry was associated with pain. In the future, technology will begin to remove this stigma. At the moment, people are surprised when you give them a painless injection, in the future they will be surprised when you don’t. And we, as a profession know that we are in a transitional period. And we sometimes feel confused when we are singled out and attacked by the media because most of what we are associated with now isn’t relevant.


But dentists make easy targets, and I will give you a recent example. A dentist decided to post naughty pictures of himself on an adult swinging sight. His wife, who he is divorcing decided to tell the newspapers, and now the GDC is involved because he is bringing the profession into disrepute!!! No he isn’t, he’s just a randy idiot who is old enough to know better. It’s a lapse of judgement, not a crime. But it makes a nice story for the newspapers to attack us because we are deemed to be “different”.


{mospagebreak}


For some reason, we have to be whiter than white, we have to be pure. Why? We are just people, there is nothing special about us. Like normal people we are flawed. We make mistakes, do stupid things and make fools of ourselves, just like everyone else. We lose our tempers, we make errors of judgment in relationships and get drunk. We even sometimes get declared bankrupt, get arrested and get put in prison. One in twenty five of us are Sociopaths, just like the rest of the population. We are judgmental, bigoted, stubborn and stupid. We are addicts, we are depressed and we are suicidal. We suffer illnesses due to our lifestyles, we smoke, we don’t do enough exercise and we eat too much red meat. We are no different than anyone else. Ok, our IQ’s may be a little higher than the average, but that is meaningless. Just because we know how to do a molar endo doesn’t make us better than a bloke who sweeps the streets.

And yet we are seen to be different. This is partly because of what we do, but also partly because of how we act. You all remember the sombre faced consultant who taught you at the dental hospital, who treated everyone like a lower form of pond life. Fortunately this is becoming a dying breed. These arrogant “Sir Lancelot Spratt” characters have nearly left us, but there is still a problem within the profession that needs to be corrected. Just the fact that we call ourselves a profession puts up a barrier, a “them and us” that shouldn’t be there. Why do we always refer to the people who come to see us as “patients”? Why does the GDC “protect Patients”, instead of protecting people?

And this too will change as we slowly morph into being perceived as a more caring profession. The vast majority of us were always caring, and now we have customer service and language skills that we can employ to make this more obvious. We know now that we need to build up rapport, and to decline to treat the people we don’t like. We know that we need to spend time with people and do away with the five minute check up. And when we finally stop telling people what they need and engage in co-diagnosis to find out what the person wants, then we really will be into a golden age. Everyone will be better off…….. except for the lawyers who will see the number of people being sued decrease dramatically. People generally don’t sue people that they like, even when they make mistakes. When they know that we care for them, the whole equation changes.

And I would argue that this golden age is coming. There will be challenges, there will be set backs, but it will come. People will have respect for what we do, but will see that we are no different than them. We will only do things with the full consent of the person being treated, on people who we have rapport with and who like us. Our treatments will be relatively pain free (although never pleasant) and people will come to us in the knowledge that we are there for them. The memories of the past will be seen as a dark relic that no longer exists.









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Anthony Kilcoyne
Hi Stephen,

A lot of what you say regarding care and co-decision making rings very true. However I feel caring and empathising are important attributes of a "professional" and that does make us different and yes personal standards outside of formal working hours do affect issues like trust and reputation too, even if this is at an emotional-decision basis level rather than mainly a logical one mainly.

Would you lose confidence in say your Doctor/Surgeon if you saw them swearing in the streets on a Saturday night whilst drunk, making rude comments at passing females say, even though many others were doing similar and they had sobered-up by Monday at work?

I suspect many patients and members of the public don't want us to be "equals" to them, especially in relation to their bad habits/behaviours, though of course via respect and rapport we can treat them as equal to us without being aloof, whatever their outward appearance/behaviour may suggest or imply to us as an initial impression.

Maybe we all, as Professionals, need to ensure we respect each other better first though, as a good start to this process of gaining the respect we deserve more widely :)

Just some thoughts,

Tony.

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Arthur McGroarty
Agree with you on most things, Stephen. 2 Points, on the "Profession" status, do you think this will change once the GDC is appointed rather than elected? Will that change be bad for the profession (in my view) without bringing any benefits to the public?

Regarding the term "Patients" - I can only recall a survey done at a hospital waiting room some years ago, I think it was at St James's in Leeds - BIG hospital - Lots of Patients.

The public were asked if they wanted to be called "Clients" "Customers" or "Patients" - - - Over 95% preferred to be "Patients" as it implied we had a duty to care for them.

I can live with that!

Arthur.

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