Humbly Addressing Conservation

Prince William recently addressed the Chinese population, citing that without action, rhinos and elephants could be extinct by the time Princess Charlotte reaches her 25^th birthday. Unfortunately, the giant panda is also among the top ten most endangered species in the world.

Although there is some good news – the Chinese government reports the population of endangered wild pandas has risen over 17% in just over a decade[i], they’re still extremely vulnerable. Greenpeace recently reported that Loggers in China’s southwest are destroying giant panda sanctuaries, chopping down more than 3,200 acres of natural forest in the Sichuan Giant Panda Sanctuaries[ii].

The elements of the initial endangerment of pandas are still very real today. Wild pandas have retreated into fragmented and constricted areas of central China, squeezed in by agriculture, mountains and arid lands where bamboo stocks dwindle in the winter months. With the added threat climate change poses to mountain ecosystems, it’s ever more vital to cultivate panda-friendly bamboo forests enabling them to move on if climate adversely affects the growth of bamboo in one particular region¹.

In the quest to protect the world’s wild pandas and make useful products in environmentally friendly materials, Phyllostachys edulis or Moso Bamboo, plays a key role. Known to grow up to 28 metres high at a rate of 1 metre per day[iii], it is the fastest growing, sustainable plant on earth. Its antibacterial qualities negate the need for pesticides during its growth and although it’s as strong as some metals, it’s also 100% biodegradable.

Moso leaves sprout at about 5 metres up and pandas don’t eat them because they can’t reach that high. But their diet is still mainly bamboo, which has little nutritional value, so an average panda requires 26 to 84 pounds per day. If Moso bamboo alone is used in the manufacture of building and consumer products, the further 42 species of bamboo pandas eat can be preserved and partly cultivated by themselves as they roam and disperse seeds naturally[iv].

The Humble Brush is a conservation and environmentally friendly toothbrush that utilises Moso bamboo’s admirable attributes – the handles are modelled out of this 100% biodegradable material. The Humble Brush helps reduce our plastic footprints by offering an alternative that is kind to our land and ecosystems. What’s more, for every Humble Brush sold, equivalent oral care is provided to people in need.

Help our environments, people and endangered species by choosing the Humble Brush toothbrush today.

For more information about the Humble Brush visit www.humblebrush.co.uk or to find out more about the Humble Smile Foundation’s work visit www.humblesmile.org

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