With the means to afford it, they know that improving their teeth will benefit them professionally as well as personally, particularly if they add an adjunctive treatment like whitening. Orthodontics are now much more stable than they were in the past; correcting work they had done as a child is also highly appealing.
It is far easier to practice a successful oral care routine and keep the mouth clean if teeth are aligned properly and gaps closed up. Correct a patient’s bite and you can reduce toothwear too. A course of orthodontics may also prevent problems with the gingiva getting worse.
However, it might be the case that not only do you not currently offer orthodontic treatment, but that you have no plans to do so either. The cutting-edge OPG machines and 3D scanners on the market are exciting, yet out of the reach for many, particularly if you are only seeing a couple of potential cases a month. The technology is moving fast and staff need to be trained and retrained.
Referrals are not something to be feared - you will not ‘lose’ your patient. Instead, referring out can enhance and expand your treatment provision. It can also be a conduit to building and consolidating loyalty. By referring people out to a trusted partner, you are saying that, although you do not have the resources to provide the required orthodontics yourself, you want to give your patient a successful route through the (expensive) minefield. Especially if their previous experience of this kind of treatment was not a positive one, you will be supporting patients to improve their smile and oral health with the help of a clinician that you trust.
Adult orthodontic patients have high expectations of aesthetically pleasing and stable results. They are aware of the choice out there and will use the internet to look at practitioner reviews and compare pricing. They will know what they want to achieve, including a reassurance that they are in safe hands. Choose your referral partner wisely – you want to feel confident about a successful outcome every time. For example, The London Smile Clinic has world-class specialists, plus has the latest technology already in place to guarantee fantastic results for even the most complex problems.
Investing time and money in developing new services can be daunting and, for many practices, an impossible notion. Referrals can be an easy solution to the rise in demand for adult orthodontics. The right referring clinic will work with you to allay your patients’ fears and promote the benefits of the latest ethical and minimally invasive techniques. It is therefore crucial to find the best referring partner for you, to make life easier for your patients as well as guaranteeing excellent results.
For more information, please contact The London Smile Clinic on 020 7255 2559 or visit www.londonsmile.co.uk.