Smile Direct Club Leaves a Toxic Legacy
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- Published: Tuesday, 12 December 2023 08:58
- Written by Peter Ingle
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Their website may be down, the ‘smile shops’ shuttered, and the barrage of marketing emails has finally stopped, but the SmileDirectClub (SDC) story may just be starting. None of this comes as a surprise to many in the profession. There had been repeated warnings, and concerns had been raised with the regulators. How then, affected members of the public may ask, did things get to this stage? In a post on GDPUK, BDA Chair Eddie Crouch sheds some light on how SDC were able to keep their flawed business going.
