Everyone's favourite W&H Assistina monsters, the Bugdrilla family, have decided to see the world. And you can win an iPad Air by helping them to visit exciting places and have new experiences!

To take part in the #BugdrillaOnTour adventure, register your contact details on www.wh.com or by writing to Marketing Department, W&H (UK) Ltd, 6 Stroud Wood Business Centre, Park Street, St Albans, AL2 2NJ, and we will forward a Bugdrilla monster to you when s/he returns from their latest trip. Then just take one or more photos of a Bugdrilla in interesting situations, and upload them to Twitter or to www.wh.com with a caption. If you are entering via Twitter, please use the tag #BugdrillaOnTour, and ensure that you are following @WH_UKLtd so we can contact you if you are the winner. Once a Bugdrilla has had a few days with you, please return him/her to us, so they can continue with the next phase of their journey.

A few W&H team members have started off a Bugdrilla's journey, so do check out #BugdrillaOnTour on Twitter to see some of the fun things they have already done!

All registered participants will receive a Bugdrilla keyring to keep, and one lucky winner will receive an iPad Air 32GB WiFi model worth £479. The winner will be the registered participant who submits the most original, interesting, funny, artistic or appropriate photo, as agreed by the W&H panel of judges. All entries must be received by 11am on Monday 1st December 2014.

So register today, and an Assistina Monster will shortly be joining you for #BugdrillaOnTour...!

Follow this link to register http://www.wh.com/en_uk/dental-newsroom/promotions/raffle/

Participants must be dental professionals or affiliated with the dental industry, residing in the United Kingdom or Ireland.  By participating in the competition you are agreeing to the competition terms and conditions as published on www.wh.com.

W&H.  People Have Priority.

Building on its success of recent years, The Dentistry Show 2015 promises to be another unmissable event for UK dentists. With exciting changes and an array of fantastic new features and social events, there will be even more learning and networking opportunities for everyone connected to the profession.

So What’s New?

Dedicated to continuing the growth and success of previous years, and to ensure as many professionals as possible are able to attend, The Dentistry Show and DTS have changed their dates from 2015 onwards. Out of 756 dentists who hadn’t attended the Show in 2013 or 2014, 69% said they were likely or very likely to visit if it was held in April – so the dates were changed. The 2015 Show will therefore take place on Friday 17^th and Saturday 18^th April, enabling professionals who are busy completing UDA quotas in March, to attend without any added stress.

And with more delegates visiting, it will be better for everyone. Not only will more professionals be able to make the most of the free education and CPD available throughout the two-day event, but increased networking opportunities will ensure you have the chance to make even more new contacts across the industry. There will also be a larger number of delegates to support the many leading suppliers and manufacturers around the extensive exhibition, promising an even more dynamic and productive event for all. 

Another particularly exciting new initiative at the 2015 Show will be ‘Launchpad UK’.  With the new dates, The Dentistry Show will now take place just after the IDS in Cologne every other year, making this the perfect platform for the trade show to showcase and launch the very latest products, technology and materials available to the UK market.

For delegates, this means that you can be sure to source all the very latest developments and innovations, with an array of brand new, cutting edge technologies and services at your disposal. In the weeks leading up to The Dentistry Show 2015, all registered delegates will receive updates and highlights on what to expect and who from, so that you can plan and maximise your time at the event. The experts will also be on hand across the extensive trade floor to provide any information or advice you may need and to help you ensure that your practice is at the very forefront of dentistry.

In addition, further proving its commitment to and support of the dental industry, The Dentistry Show is delighted be working with Purple Media Solutions to host the prestigious Dental Awards 2015. The Awards will provide a fantastic chance for delegates to come together to recognise and celebrate the many achievements of both individuals and groups in the industry.

Are The Old Favourites Returning?

The Dentistry Show wouldn’t be what it is without the varied and vibrant learning opportunities it has become known for. Many key features of previous years will return for 2015 including the hugely popular BSP PerioLounge, Short-Term-Orthodontic Lounge and an array of hands-on workshops and live surgery demonstrations. The impressive speaker line-up will once again consist of world-class professionals at the very top of their game, each delivering sessions designed to inform, amaze and inspire.

The dedicated conference streams will also return to ensure there is something for each and every valuable every member of the dental team, with a wide spectrum of clinical, technical and debatable topics covered for GDPs, specialists, dental hygienists, therapists, nurses and practice managers. A lecture programme will also be provided concentrating on business topics with fresh and easy to implement ideas on how to motivate your team, enhance your marketing strategies and maximise your online presence, enabling you to develop and grow your practice. Hours of verifiable and general CPD will be available for all delegates through various conference streams, helping your whole team to meet the requirements in a simple and fun way.

With all this and much more to look forward to, The Dentistry Show and DTS 2015 is one event you don’t want to miss. With first-class education, worldwide leading speakers, hands-on experience, a fantastic social and networking programme and the chance to discover the newest products and innovations to hit the market, what more could you need?

If you choose to attend only one UK dental event next year, make it The Dentistry Show.

The Dentistry Show 2015 will once again be held in conjunction with the next DTS on 17^th and 18^th April at the NEC in Birmingham.

For further details please visit www.thedentistryshow.co.uk, call 020 7348 5269 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Your Dental Website, What’s Important?

The answer to this question “Dental Website, What’s Important?” is incredibly simple really and it’s this: (1) You need to attract as much traffic to your site as possible (2) You need to convert as much of that traffic as possible.

Most businesses view their website as something that they have to tick the box and can say, yes we now have a website. The fact that the only people who know it exists is themselves, friends and family never seems to come into the equation.

Having a dental website built can cost many thousands of pounds and take up a great deal of your time and effort, only for it to lurk in the shadows never being seen by anyone. It’s a little like setting up a new dental practice in the middle of a field and wondering why nobody is coming!

The best and most reliable way to drive traffic to your website is to use Google Adwords. This will take you to the top of page one of Google in most instances or at worst you’ll be over on the right hand side of the first page see below.

When someone looks for your site on a mobile device this is even more important as normally you’ll only ever see the websites that are using Google Adwords advertising or pay per click (PPC).

Google normally allocates the top three slots for paid advertising which means that if you don’t advertise your website with them the best you can ever hope for is position number four and to get to this position you have to be very, very, very good at optimising your dental website.

So let’s assume you’ve decided to pay Google an amount each day to display your dental website and people are landing on the particular page you want them to land on. You now have to convert them from browsers to buyers.

Take a look at the two websites below:

I’m sure you’ll think that the page on the right is much prettier than my page and you’d probably be right, but my page will outrank the other page in Google rankings and also out convert the one on the right by a factor of 1000% here’s why.

On the left of my page is a video which automatically starts running when someone lands on the page, this immediately gets and keeps their attention. On the page on the right is a nice photograph.

On the right hand side of my page is a picture of my book, and a line saying click here to download my book or have one sent in the post for free. However to actually get the book you have to give me your email address and name and this is key.

If you are selling anything that is of a higher value such as an implant on your dental website, invariably people will not just pick up the phone and book an appointment now, simply because whenever we buy things of a higher value we want more information and this is where the email comes into play.

When someone gives you their email address it is placed in what we call an auto responder, this does exactly what the name implies, it automatically responds. So you can have a series of emails spaced out over the next three or four months that will automatically be sent to your subscriber.

This means that when they do eventually decide to have that implant or have their teeth straightened or have a smile makeover, invariably they will choose you because you have been sending them information for that last three months.

That’s how we convert browsers into paying patients on your dental website.

If you would like to know more about our website service, with video and auto responders built in, call me on 01767 626 398 or email me a This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the website www.dentalmarketingexpert.co.uk