The GDPUK.com Blog

All that's new in the world of dentistry
MAR
13

Making decisions to make progress - Tim Bradstock-Smith

Making decisions to make progress - Tim Bradstock-Smith

The most responsible elements of a dental professional’s remit is making effectual clinical decisions and planning appropriate dental care. Most often patients seek treatment to address comfort function and aesthetics but this can be compromised by fear, cost, time and access.

Practitioners are able to base clinical decisions on their professional knowledge, scientific evidence and experience. However, in order to preserve the trust and to serve patients well, dental professionals must take time to understand their expectations and limitations before any treatment begins.

Patients favour a personally active approach to dental treatment. A collaborative decision, with patient and dentist equally sharing responsibility for decision-making, is increasingly popular.[1]  As well as examination, diagnosis, determining aetiology and formulating appropriate treatment options, individual preferences and requirements should be tailored into the treatment plan. Additionally, well-informed, engaged patients are placed in a stronger position when deciding between treatment options and are more likely to take ownership of the final treatment decision and outcome.

Patient expectations should be considered carefully and practitioners need to recognise that the focus of the general population has shifted from ensuring teeth are healthy and pain free to an ever-stronger desire that they should also be aesthetically pleasing.[2] As a result, the demand for higher standards of treatment and cosmetic procedures are on the increase, but when both the practitioner and patient bring value and information to the treatment plan they can build an agreement together, which is more likely to result in patient satisfaction.

There will, of course, always be occasions when things happen that are beyond our control but by covering every eventuality, both patients and professionals can be aware of any factors or risks that could compromise the treatment outcome. When shared decision-making takes place, patient acceptance of any less desirable consequences increases and the likelihood of complaints and claims arising from clinical decision-making are also reduced.

Planning well is an attribute that all professionals aspire to achieve. It is particularly important in the dental practice because a detailed treatment plan is beneficial not only for the patient and practitioner but the dental team and laboratory. With forward thinking, realistic scheduling and organisation, the skills, services, materials and time can be communicated and allocated efficiently to ensure the most effective results.

At times, cases present that are beyond the technological parameters or skill set of the practice. This could be due to the complexity of the treatment or due to the patient needs and enhanced imaging, sedation or specialist clinical skills may be required. Whatever the circumstances, dental professionals need to recognise any limitations and make a decision to refer.

Calling upon the additional assistance will ensure the success and accuracy of treatment. Furthermore, it extends the professionalism of the referring dentist and practice. However, these professionals must be able to trust the people and services they chose to work with and have confidence in their expertise.

London Smile Clinic is able to provide a referral service that can be integrated into any treatment plan. Referring dentists can rest assured that they will remain informed throughout the treatment and feel confident that their patients will receive first class treatment to achieve the most successful results possible.

 

For more information, please contact 020 7255 2559 or
visit www.londonsmile.co.uk/refer

 

 



[1] H Chapple, S Shah, A-L Caress & E J Kay. Exploring dental patients' preferred roles in treatment decision-making – a novel approach. British Dental Journal 194, 321 – 327.  Published online: 22 March 2003 | doi:10.1038/sj.bdj.4809946. http://www.nature.com/bdj/journal/v194/n6/abs/4809946a.html

[2] House of Commons Health Committee Dental Services Fifth report of Session 2007-08 HC 289-I 2 July 2008.

 

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JUL
27

Straightforward and easy | Ten Dental

Straightforward and easy | Ten Dental

Dr Rashed Ala-Uddin from The Gardens Dental Centre has been referring implant patients to Ten Dental for over 18 months:

 

“Referring to Ten Dental is a straightforward and easy process, I just email over the patient’s details and X-rays and Ten Dental contact the patient straight away to arrange the initial consultation.

“Overall my patient’s have found the process very good and are positive about their experience at Ten Dental.

“I feel completely confident in the ability of the Ten Dental team and it is extremely helpful to be able to refer patients into their expert hands to ensure they get the best treatment possible.”

Dr Martin Wanendeya and Dr Nik Sisodia at Ten Dental provide a comprehensive and thorough implant referral service for your patients. They are both renowned experts and are able to deal with all cases. Contact the knowledgeable team at Ten Dental today to find out more.

 

For more information about Ten Dental and The Implant Restoration Course visit Facebook/Implant Restoration Course-IRC, email: This email address is being protected from spambots. You need JavaScript enabled to view it., visit www.implant-restoration.com or call 020 7622 7610

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MAY
31

Providing popular implant surgery with dental referrals | Tim Bradstock-Smith

Providing implant surgery with dental referrals

Tim Bradstock-Smith from The London Smile Clinic shares his thoughts on the increasingly popular field of implant surgery and how dental referrals can help you and your practice...

Although traditional dentures still have a place, implant surgery is fast becoming an indispensible part of mainstream dentistry. Global forecasts suggest that Europe will continue to drive and dominate the area of dental implants and prosthetics until at least 2018.[1] What’s more, the current economic recovery is likely to see a further push and market expansion.

Successful restoration for an edentulous patient takes both functional and psychosocial adaptation, but their self-confidence is significantly enhanced[2]  by their resulting satisfaction with comfort, function, appearance and health. When compared to conventional complete dentures, data has provided scientific evidence of an improved quality of life after dental implant therapy.[3] Implants are much more convenient for patients and offer improved appearance, looking and feeling like natural teeth. Additionally, patients with positive self-esteem have been shown to experience significantly fewer physical health symptoms[4] and some researchers have gone so far as to suggest that the larger your smile, the longer you may live.[5] Whichever way you look at it, successful smile restoration has both physical and psychological benefits for patients.

The medical advantages of implants are that they help to prevent bone loss and actually stimulate growth to maintain the structure of the face. Also, well-maintained implants placed into adequate bone can be expected to last for many years.

Replacing or restoring missing or damaged teeth with virtually undetectable implants can be a complex procedure. However, it can be extremely rewarding for dentists who are able to not only produce a beautiful smile, but also raise patient self-esteem and confidence.

Successful implant surgery requires considerable attention to detail, outstanding accuracy and a comprehensive set of surgical skills acquired through on-going training and experience. Specialist technology and imaging is also needed to plan and execute implant treatment meticulously, ensuring optimal placement.

One clinician or indeed one practice may not have all the technology, space or the surgical skills required to provide the scope of treatment necessary for all implant surgery, particularly if a practice already provides specialist treatment in an alternative field of dentistry. Equally the patient demographics of the area may not make it financially worthwhile to support this provision. In addition, the training and education clinicians require to place implants successfully takes a significant amount of time as well as expense and often, if this knowledge is not used regularly, it is difficult for practitioners to maintain the skills required to achieve high quality work.

Even when a clinician is qualified to undertake implant surgery, there are still cases that require more specialist surgical skills with treatment sites that require advanced preparation or enhancement before implant surgery can take place. Some cases will require socket augmentation procedures, for example, or advanced regenerative procedures such as guided bone regeneration, bone condensation, ridge splitting, particulate grafting, autogenous block grafting, sinus augmentation, connective tissue grafting and further special methods such as inferior dental nerve lateralisation and distraction osteogenesis.

However, successful implant surgery can be still be delivered by suitably experienced clinicians or specialists in a team approach.

A centre of excellence such as London Smile Clinic provides a referral service to practitioners to undertake implant procedures on their behalf. Dr Zaki Kanaan is a highly trained implantologist, who will work closely with you to form a team, ensuring the best possible results for your patients. Whether you wish to refer more complex cases to Zaki or just refer out part of the overall treatment, the team at London Smile Clinic will keep you informed throughout the procedure. The patient will then return to you for continued treatment or on-going maintenance and care. London Smile Clinic prides itself on delivering a 5 star service and first class dentistry, and referring dentists can be confident that their patients will be in safe hands.

Keeping up in an ever-advancing industry can be both expensive and problematic. Equally, patient expectations are now much more forward thinking with an increase in people wishing to undertake corrective or cosmetic procedures.[6] It is not always possible to provide all services individually but by making use of the technology, facilities and skills offered by referral practices, it is possible to extend your areas of expertise and professionalism to enhance your treatment provision. In doing so, patient satisfaction and confidence is improved and as a result, these patients will return to your practice time and time again.

For more information, please contact 020 7255 2559 or
visit www.londonsmile.co.uk/refer

 



[1] Millennium Research Group (MRG), the global authority on medical technology market intelligence - http://mrg.net/News-and-Events/Press-Releases/European-Markets-for-Dental-Implants-072811.aspx#sthash.GPLy1315.dpuf [Accessed 11th February 2015]

[2] The psychosocial impacts of implantation on the dental aesthetics of missing anterior teeth patients

P. Chen, S. Yu & G. Zhu. British Dental Journal 213, E20 (2012) Published online: 7 December 2012 | doi:10.1038/sj.bdj.2012.1090.

[3] Roman M. Cibirka, DDS, MS a, Michael Razzoog, DDS, MS, MPH b,  Brien R. Lang, DDS, MSc. Critical evaluation of patient responses to dental implant therapy. 

[4] Antonucci TCPeggs JFMarquez JT. The relationship between self-esteem and physical health in a family practice population. Fam Pract Res J. 1989 Fall-Winter;9(1):65-72.

[5] Ernest L. Abel and Michael L. Kruger. Smile Intensity in Photographs Predicts Longevity

Psychological Science, April 2010; vol. 21, 4: pp. 542-544., first published on February 26, 2010

[6] Adult Dental Health Survey 2009’, Health and Social Care Information Centre, published 24 March 2011

 

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MAY
20
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The world is going mobile!

Things are changing in the website world, mobile websites are becoming increasingly important with Google placing an emphasis on websites having a mobile version. Users of mobile phones now expect a mobile version or an app for the business that makes their lives easier.

Over the last few years, there has been a huge growth in mobile apps, with large businesses having their own mobile app but things are now changing and evolving with smaller businesses now getting in on the act. It is now possible to have one for your dental practice. This seems a strange concept to some but there are a number of benefits that could really help your dental practice.

As we all know, everyone seems to be using their mobiles for the majority of tasks, with the average person in Britain, using their mobile for over 2 hours a day. Your patients will be no different.

The GDPUK Services team can now offer you the ability to have your own app custom built for your dental practice. Once it is built (usually takes approx 4 weeks) it will be made available on the Apple and Google Play Stores for download by your patients.

Below are five reasons an app could benefit your practice.

  1. Loyalty Scheme

With the loyalty scheme built into the app, all you have to do with an app is scan a code in the practice and the patient's loyalty card is automatically marked, they can then redeem a voucher when they reach a certain number. All this is done automatically. This will be a reason your patient will keep the app on their phone, they will feel like they are getting extra value / service from visiting their dentist.

  1. Presence

Having your own app is a great way of doing something different and innovative in your local area and will impress your patients. Having an app gives your patients a constant reminder of your presence in the community and that your practice can be seen as innovators.

  1. Engage with patients

Patients can message your practice directly from the app, they can request an appointment for specific items of treatment. They can also gain direct access from the app to your Facebook and Twitter accounts as well as your blog or any other social media etc.

 

  1. Push Messaging

You can push messages directly to everyone who has it. Push messaging is free and has close to a 95% read rate which when you compare to an average open rate of just 20% for an email that practices send to patients.

  1. Referrals

With a mobile app your patients can refer you directly to their friends and family via Facebook, Twitter, email or text. As we are all aware there is nothing more powerful than a personal referral for any business, for dentists personal recommendations / referrals often work brilliantly because they provide confidence to the potential new patient and also prove to your team and yourself that you are doing the right things. A number of referrals a month from the app will make the small investment in the app totally worth it.

 

 

For further information on the app and the costs involved please have a look at our new services website and specific page on the app. Links below. If you have any further questions please email us - This email address is being protected from spambots. You need JavaScript enabled to view it.

www.gdpuk.com/services

www.gdpuk.com/app

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