The CDO & Reputation Management

“I am not doing nothing, I am a woman with a plan.” These were the words of the Chief Dental Officer (CDO) of England, Sara Hurley, at the recent House of Commons Health Committee hearing. Indeed the CDO has been a prolific provider of plans. What the best laid plans of this CDO have actually achieved, rather than whether or not she is included in the Coronation honours list, will be her true legacy.
