Nestlé retract ‘The Smile Factory’ advert

Food and drink manufacturer Nestlé has taken steps to withdraw its ‘The Smile Factory’ advertising campaign following an appeal from leading oral health organisation the British Society of Dental Hygiene and Therapy (BSDHT). President of the BSDHT, Michaela ONeill, believes this swift and decisive action should be a catalyst for other sweet manufacturers in reviewing their own advertising campaigns.
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