2 minutes reading time (472 words)

Straighter Teeth for Healthier, Happier Patients - Tim Bradstock Smith

 

 

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With nearly half of UK adults (45%)[1] unhappy with the alignment of their teeth, it’s no surprise that orthodontic treatment is on the rise. Interestingly, the YouGov survey, conducted on behalf of National Orthodontic Week (NOW) in 2010, also found that 20% of respondents would consider having some form of orthodontic treatment.

That’s quite a drop. From 45% of people being unhappy with the way their teeth look to just 20% being prepared to do something about it. Now, why could that be? There are two main issues that discourage patients from seeking treatment: cost and embarrassment. But in actual fact there are a number of treatment options to choose from, ranging widely in price, and modern treatments are incredibly subtle.

Innovations in adult orthodontics have led to treatment such as understated tooth-coloured fixed braces, or lingual braces that are fitted to the back of the teeth, or even removable clear aligners.

The first and most obvious benefit to orthodontic treatment is a more attractive appearance and greater confidence. In addition to this, there are the health implications. Optimum dental function reduces teeth grinding and ensures that food is chewed properly, improving digestion and nutritional intake. Straighter teeth are also much easier to clean and so reduce plaque build up and the risk of disease.

Improving teeth alignment balances the force of the bite more evenly. With a crooked dentition, some teeth are taking more of the force than others, creating problems such as uneven wear and even causing headaches or jaw pain. Patients who feel they are saving money by avoiding orthodontic treatment now might be heading for much more expensive dental procedures later in life.

If you are thinking about referring orthodontic treatment for your patients, contact a referral practice with the necessary expertise such as the London Smile Clinic, and discover the best treatment options available. Led by Specialist Orthodontist Dr Preet Bhogal, the clinic develops close working relationships with referring dentists to ensure the best possible patient care for the duration of the referred treatment. From the initial assessment to the day the braces come off, the clinic seeks authorisation and approval from the referring dentist at every stage.

 

Effective orthodontic treatment delivered by a specialist dramatically improves patients’ lives. Consider it from their perspective. A GDP might see what appears to be a very minor case of uneven dentition and not think it worth referring. The patient, on the other hand, looks in the mirror every day and notices every flaw. To the patient, achieving straighter teeth is nothing short of a transformation. Just imagine how patients with very crooked teeth would feel if they had the opportunity to gain a more beautiful smile. That power lies in your hands.

For more information, please contact 020 7255 2559 or
visit www.londonsmile.co.uk/refer



[1] BOS website. NOW ‘YouGov’ Survey. Available through: www.bos.org.uk/news/NOWYouGovSurvey [Accessed 9th April 2013].

 

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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group

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GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.

The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website. 

“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”

Tony will continue involvement in GDPUK on a consulting basis.

GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.

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