Simplyhealth Professionals launches ‘Simply Select’ – a new online marketing portal for members
Simplyhealth Professionals has launched a new online marketing portal called ‘Simply Select’ to help its’ members produce bespoke marketing literature for their practices.
The Simply Select portal contains a wide variety of templates, such as factsheets, posters and referral cards that can be personalised by members to help them promote individual Denplan payment plans and special offers. This will help to draw in new patients to the practice, or encourage existing patients to consider new or alternative treatments or plans. Marketing campaign material will also be added to the portal on a regular basis.
The templates are very simple to use with areas that practices can personalise with specific information that is relevant for them. There are templates for posters, referral cards, cost comparison posters and social media templates. Simplyhealth Professionals will continue to create new templates and add to the existing range throughout the year.
Sandy Brown, Director of Dentists at Simplyhealth Professionals, said: “We wanted to offer a really easy process for our member dentists to help them to market their individual Denplan payment plans and personalise each product to attract new patients and retain and grow existing ones. We have a dedicated in-house practice marketing team available for more complicated requests or special events, but often practices just want to be able to quickly print off a simple form or poster and do this themselves. Simply Select now means they have the best of both worlds.”
Simplyhealth Professionals also provide a wide range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme and Denplan Excel Accreditation Programme. Plus regulatory advice, business and marketing consultancy services and networking opportunities.
Dentist enquiries telephone: 0800 169 9962.
For patient enquiries telephone: 0800 401 402
For details of all of our products, visit www.denplan.co.uk
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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group
GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
Tony will continue involvement in GDPUK on a consulting basis.
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.