GDC acts on ‘direct-to-consumer orthodontics’

The BDA has welcomed the GDC’s call for evidence on the risk presented by remote orthodontic providers, such as SmileDirectClub, and urged the regulator to engage with the growing weight of evidence emerging overseas. The GDC has said they are ‘aware’ of a number of organisations offering services remotely which could constitute dentistry as defined in law, including the growth in ‘direct-to-consumer orthodontics’.
