Denplan is celebrating another successful award win after their NHS if campaign was named ‘Marketing Campaign of the Year’ at today’s FMC Dental Industry Awards 2016. (Denplan Marketing Team Pictured above.)
Denplan has been running the if (“In Front”) marketing campaign since March 2016. The aim of the campaign has been to inform and engage dentists about NHS dental contract reform and help them consider how any future changes to the present NHS contract could impact their practice going forward, both in terms of patient care and profitability
The NHS campaign was featured across the dental trade press in 2016, as well as featuring prominently on GDPUK.com.
The award ceremony took place at lunchtime on Friday 18 November at The Royal Garden Hotel in Kensington and was a well-dressed event attended by many of the dental industry’s leading names.
The judging panel was led by renowned dentist Dr David Houston and over 20 of the dental industry’s most experienced professionals.
The Dental Industry Awards were created in 2015 to acknowledge excellence in the UK dental industry and to reward progress, effort and enterprise across a number of different categories from marketing and PR, social media, events, teams and customer service.
The ‘Marketing Campaign of the Year’ award category was created for the company or brand who were judged to have used the most effective mix of marketing in its promotional work over the last year. Denplan were up against stiff competition in their award category from Implantium, Leca Dental Laboratory, Oasis and Stockdale Martin.
Jolian Howell, Head of Marketing at Denplan, said: “I am delighted that the Denplan marketing team has won this award and received the recognition that they deserve. Our ‘if’ campaign has demonstrated the thought leadership centred around NHS contract issues within the dental industry. We have used a wide mix of activity from trade press advertising, online banners, PR and social media, to seminars and research, and plan to continue developing the campaign throughout 2017.”
For more information on the if campaign, visit www.denplan.co.uk/if-nhs
Notes to Editors:
Denplan Limited is the UK’s leading dental payment plan specialist owned by Simplyhealth; with more than 6,500 member dentists nationwide caring for approximately 1.7 million Denplan registered patients. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for nearly 30 years. Today, Denplan has a wide range of dental plans for adults and children, enabling patients to spread the cost of their private dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Patient enquiries telephone: 0800 401 402 Dentist enquiries telephone: 0800 328 3223. www.denplan.co.uk
· Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover
· Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover
· Plans for Children: routine and other agreed care + worldwide dental injury and dental emergency cover
· Membership Plan: registered with the dentist + worldwide dental injury and dental emergency cover
· Hygiene Plan: A dental payment plan without dental insurance for all types of practice from NHS, mixed and private to support patients commit to a consistent hygiene programme.
· Denplan Emergency: worldwide dental injury and dental emergency cover only
· Corporate Dental Plans: company funded, voluntary and flexible benefit schemes
Denplan also provides a range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme, Denplan Excel Accreditation Programme and Denplan Training. Plus regulatory advice, business and marketing consultancy services and networking opportunities.