Oral-B’s campaign to support parents & help kids develop a lifetime of good oral care habits

Shocking research findings have revealed that 23% of 5-year-olds^[1] and nearly half (46%) of 8-year-olds in the UK² have obvious tooth decay in their primary teeth. Also, it was found that sadly, 35% of 12-year-old children are too embarrassed to smile or laugh⁶ due to the condition of their teeth. These issues are particularly prevalent in UK children due to many factors, including poor oral care habits and nutrition. Also, Oral-B knows that using the right products, at the right frequency, with good supervision can have an impact on the oral health of children.

Help through research & education: For parents – for children

Oral-B is on a mission to support UK parents / carers adopt appropriate home-based oral health behaviours and thereby reduce the number of children with toothache and dental problems – all through its #StrongTeethMakeStrongKids-campaign. The oral health experts from Oral-B and the University of Leeds, have launched a research and education programme to give dental professionals and parents the right support to prevent these dental health issues from now on. Peter Day, Associate Professor and Consultant in Paediatric Dentistry at the University of Leeds, about the research: “Our research explored how dental teams can best support parents of young children to adopt appropriate oral health behaviours at home. We have examined the literature and undertaken qualitative interviews and focus groups to identify the challenges parents and dental teams face. These findings have provided the blueprint for Strong Teeth oral health intervention.” 

Why a healthy mouth is so important for UK kids

Asked about the situation in the UK Peter Days adds: “In my clinic, I see far too many young children with dental decay. Unfortunately, many will have had toothache, sleepless nights, disturbed eating patterns and time off school and nursery. We know children with decay in their baby teeth are much more likely to develop decay in their permanent teeth. Establishing toothbrushing and healthy eating habits in early childhood is a strong predictor for oral health in adult life.” In response to this, Oral-B is on a mission to support UK parents adopt appropriate home-based oral health behaviours and thereby reduce the number of children with dental problems.

Oral-B launches #StrongTeethMakeStrongKids campaign

Oral-B’s “Strong Teeth Make Strong Kids” programme aims to educate and support parents on how they can help their children develop the right habits, as well as lay down a strong foundation for good oral health – for a healthy and confident smile for life.  “We are working closely with the UK’s Dental Professionals by aiming to provide up to 20,000 dental professionals this year with simple and engaging educational materials for parents and their children during routine check-ups. Oral-B is committed to take on this challenge to sustainably improve the situation in the UK”, says Jane Kidson, Oral-B Professional Team Leader UK & Ireland.

Combined with the right dental care products, these positive oral health messages are designed to encourage parents to lead the way, so they can see that these oral health issues are mostly preventable with simple changes to their families’ daily oral care routine.

Here is a snapshot of the brand’s educational materials that dental professionals can use to support the conversations that they are having with parents / carers. Such materials include:

1. Brushing from 1^st tooth to 5 years
2. Friends & Family can support healthy habits
3. Make brushing fun for children
4. Healthy Eating can help protect teeth

There’s more to good oral care than meets the eye:

Maintaining good oral health and establishing the right healthy habits early on will help children progress along the key ‘Strong Teeth’ milestones. They include their first dental visit, the arrival of their first tooth or teeth, and then the first time they use an electric power toothbrush (from age 3 onwards). Having a good oral health habits results in a healthy smile and that smile drives confidence, and that confidence is usually a key contributor to a better future for children.

About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B® manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.co.uk/# for the latest news and information about P&G and its brands.

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About the University of Leeds Study

Oral-B wanted to understand the fundamental and systematic issues which brought about the UK’s child dental health situation, and funded an extensive study with the University of Leeds, analysing the how dental teams can best support parents of young children to adopt appropriate oral health behaviors. Leeds has a strong research expertise in the design and evaluation of complex oral health interventions (i-ii) . The findings from the Oral B funded study provided the blueprint for the Strong Teeth oral health intervention, including the creation of vital ready-to-use educational materials that Oral-B will provide to Dental Professionals across the country.

1. 1. 23.3% had experience of dental decay with one of more teeth that were decayed to dentinal level, extracted or filled because of caries. Source: Public Health England. National Dental Epidemiology Programme for England: oral health survey of five-year-old children 2017.
2. 2. In their primary teeth. Source: National Health Service Child Dental Health Survey 2013.
3. 3. Due to tooth decay. Tooth extracted under general anaesthetic. Source: Public Health England Health Matters: Child Dental Health 2017.
4. 4. Children with decay waiting for dental treatment In hospital. Source: Public Health England Health Matters: Child Dental Health 2017.
5. 5. Children with decay waiting for dental treatment in hospital. Source: Public Health England Health Matters: Child Dental Health 2017
6. 6. Due to tooth decay or missing teeth. Source: National Health Service Child Dental Health Survey 2013 

References for University of Leeds complex intervention studies:

(i). ESKYTE, I., GRAY-BURROWS, K., OWEN, J., SYKES-MUSKETT, B., ZOLTIE, T., GILL, S., SMITH, V., MCEACHAN, R., MARSHMAN, Z., WEST, R., PAVITT, S. & DAY, P. 2018. HABIT-an early phase study to explore an oral health intervention delivered by health visitors to parents with young children aged 9-12 months: study protocol. Pilot Feasibility

(ii). GRAY-BURROWS, K., DAY, P. F., MARSHMAN, Z., ALIAKBARI, E., PRADY, S. L. & MCEACHAN, R. R. C. 2016. Using intervention mapping to develop a home-based parental supervised toothbrushing intervention for young children. Implement Sci, 11, 61.

25 January 2018, The Museum of London

Join Sara Hurley, Baroness Floella Benjamin and other leading figures in dental health at this unique one-day event.

The recently published ‘State of Child Health’ report revealed that 31-41% of 5-year-old children across the UK are affected by tooth decay and this is the single most common reason why children aged five to nine are admitted to hospital. This represents a significant, but avoidable challenge to our NHS.

To tackle this problem, it is up to all professionals that work with children to spot the signs of poor oral health and take the appropriate action. In turn, we believe this will drive improvements in child oral health, leading to less hospital referrals and less complications later in life.

But, we can only achieve this by working together, with dental professionals, like you.

‘Insights: Why Children’s Oral Health is Everybody’s Business’ is a new event from the Royal College of Paediatrics and Child Health organised in partnership with the Office of the Chief Dental Officer and the British Society of Paediatric Dentistry. The event aims to bring together those who work with children including paediatricians and teachers, as well as dental professionals, to share best practice, compare experiences and hear insightful talks from leading voices.

Speakers confirmed for the main event will form a prestigious line-up, including Baroness Floella Benjamin OBE, Sara Hurley, Dr Jenny Godson and many more.

Here’s what Sara Hurley, Chief Dental Officer England, had to say about the summit:

“This event is a vital response to the call for multi-agency collaboration to tackle the complex interplay of factors that cause childhood diseases. A real opportunity to understand why childhood dental decay is everyone's business, the nature and extent of childhood oral health issues and how it impacts on general health and well-being.  At the heart of the event is an opportunity to develop a progressive, collaborative approach and strengthen the links between the paediatric and the dental care communities to the benefit of our patients.”

Find out more about this event at www.rcpch.ac.uk/insights-oral

Annual Oral Health Survey shows up to three million could be putting their dental health in danger as fear of the dentist and money worries lead to dental avoidance.

Britain could be reclaiming its reputation as the nation of bad teeth as a new survey from dental payment plan specialists Denplan by Simplyhealth Professionals reveals over one in 20 admit to never visiting the dentist. Even more shockingly, 1% even admit they NEVER brush their teeth, which could represent over 500,000* of us!

For those who avoided the dental chair and visit the dentist less often than once every two years, 39% said they were too scared of the dentist or pain, and the same number claimed they couldn’t afford check-ups.

In a worrying socio-economic trend, over half of UK adults (52%) said they’d cancel a routine dental appointment if they had financial worries, despite check-ups costing as little as £20. Young people aged 18-24 were the age group most likely to cancel.

14% of those that don’t regularly visit the dentist said they couldn’t access an NHS dentist, while one in five were worried they’d uncover further issues that needed treatment. In contrast, 91% of those with a dental payment plan went to the dentist every six months. 

Despite rumours from across the pond that Britain’s teeth are some of the worst in the world, according to University College London and Harvard University, Britons dental health is no worse than our American counterparts, in fact, the average person in Britain is missing 6.97 teeth, while in America the average is 7.31[2].

But these emerging bad habits could spell bad news for future generations, with almost one in 20 (4%) parents of children aged 18 or under saying their child never brushed their teeth and 7% admitting they never took their child to the dentist. [3]

Shockingly, 43% of parents of children with a filling said their child had their first one aged seven younger. Almost a quarter of parents of children aged 18 or under whose child had a filling (23%) said  they had been given their first filling at five years or younger. 

The findings from Denplan by Simplyhealth Professionals correspond with a report by the Royal College of Surgeons which showed record numbers of under-fives having rotten teeth removed. Findings also revealed that hospital extractions among pre-school children have soared by 24 per cent in just ten years[4].

Even babies are affected — last year alone, 47 children under the age of one had newly grown milk teeth taken out.

Commenting on the figures, Henry Clover, Director of Dental Policy, Simplyhealth Professionals said “It’s clear from these findings that more work needs to be done to properly educate the British public on the importance of good dental health. Seeing your dentist regularly means that any potential dental problems can be spotted early on, reducing the need for invasive or expensive treatment. If you are worried about the cost of dental care, it is always worth talking to your practice to find out if they have options available, such as a dental payment plan or subscription plan, which can help you budget or spread the cost throughout the year.”

For more information on the survey results or Denplan by Simplyhealth Professionals please contact Hannah Mepham This email address is being protected from spambots. You need JavaScript enabled to view it. or Beth Heard This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01273 712 000

The survey data

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 5,068 adults. Fieldwork was undertaken between 24th January - 2nd February 2017.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

For the children’s oral health section:

Parents of children aged 18 years old and under took part in this survey; and if there was more than one child in the family, we asked parents to answer based on the child whose birthday fell next.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4353 adults. Fieldwork was undertaken from 25th January to 2nd February 2017. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

About Simplyhealth

In the world of healthcare, more than anywhere, experience counts. Since 1872 – long before the existence of the NHS – Simplyhealth has been helping people to make the most of life, by managing their everyday health needs.  That’s why today we ensure over 3 million people in the UK have access to the health products, services and support that they need, when they need them and at a price they can afford.

We’re the kind of people who live by our purpose: we’re here to help people make the most of life through better everyday health. We’re proud to be the leading provider of everyday health cash plans, dental payment and pet health plans. And whilst we may be 144 years old, we’re not afraid to innovate. Whereas once we were known purely for cash plans, we now offer a wide range of products and services with one thing in common: an unflinching desire to cater for peoples’ everyday health needs – now and into the future.

We exist to help people make the most of life through better everyday health. That’s our purpose. We use charitable partnerships to also deliver that purpose, going beyond our products and services, but very much aligned to our business strategy. As a result of our success, in 2016 we were able to donate £1.7m to our charitable causes, supporting 23 different charities including Revitalise, Music in Hospitals, Brainwave Centre and Auditory Verbal, touching the lives of thousands of people across the UK.

Our future success and performance will enable us to deliver our ongoing pledge to donate 10% of our profits to charity every year, supporting health-related charities that share a similar outlook to us and a dedication to helping people with everyday health challenges make the most of life.

Simplyhealth is a trading name of Simplyhealth Access, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

For further information:

This email address is being protected from spambots. You need JavaScript enabled to view it.

http://newsroom.simplyhealth.co.uk/

@SimplyhealthUK

Facebook.com/SimplyhealthUK

This email address is being protected from spambots. You need JavaScript enabled to view it.

The Association of Dental Groups (ADG) is delighted to announce that Teeth Team has been awarded the first ever Outstanding Innovation Award from the British Society of Paediatric Dentistry (BSPD). “On behalf of the Association, I would like to congratulate Teeth Team on winning such a prestigious accolade – it is richly deserved,” comments David Worskett, Chair of the ADG.

Teeth Team provides a supervised daily tooth brushing programme, annual dental assessments and bi-annual applications of fluoride varnish to a number of nursery and primary schools. Originally delivering its programme within the City of Hull and East Riding areas, Teeth Team has expanded into North Yorkshire, Nottingham North, South Humberside and parts of Lincolnshire, with plans to expand further with the help of its excellent support network and various partners.

“As ever, our aim is to continue to set up and provide oral health care to as many children in disadvantaged regions as we can,” says Chris Groombridge (pictured below), Teeth Team’s Chair of Trustees. “I’m hoping that in obtaining this award, of which we are thrilled to have won, we will be able to extend our reach further still and make a difference to even more young lives.”

Described as an ‘excellent project’ and ‘clear winner’ by the BSPD Executive judging team, Teeth Team is a fine example of what can be achieved when a proactive and practical approach is taken on ground level. “In the case of children’s oral health, it is absolutely essential to go straight to the source,” Chris continues, “For it is action that will have an impact on children, not words.”

In recognition of its achievement, Teeth Team has been invited to make a presentation about its exceptional work at the upcoming Annual Conference and Scientific Meeting in September. “It is an absolute honour and a privilege to be given the opportunity to speak at such a prestigious event,” says Chris. “We love nothing more than to spread the word about what the charity delivers – we would shout it from the rooftops if we could – so it will be a great experience for everyone involved in Teeth Team.”

On the presentation David Worskett adds: “We look forward to Teeth Team’s presentation at BSPD’s 2017 conference, and wish the charity all the best with their work moving forward.”

For more information about the ADG visit www.dentalgroups.co.uk

Simplyhealth is delighted to announce today that it is investing £137k into Teeth Team, a nationally-recognised, award-winning child oral health improvement programme.

Teeth Team, which was set up in 2010 in Hull, works to improve the oral health of children in socially deprived communities. The investment from Simplyhealth will enable Teeth Team to continue its work and roll out its programme to an additional 50 schools in 2017. In addition, Simplyhealth Professionals and its member dentists will be proactively involved in delivering the programme as it expands.

With charitable giving at the heart of the healthcare organisation, Simplyhealth is passionate about supporting charities and organisations that are focused on making a difference to the everyday health of people.

In the last two years, Teeth Team has recorded a reduction of 19.8% in local children experiencing dental extractions under general anaesthetic. The oral health survey for five-year-old children 2014-15 in Hull, carried out by Public Health England Survey (DPH), recorded an improvement from 43.4% to 37.8%.

Chris Groombridge, Chair of Trustees for Teeth Team, said: “We are absolutely delighted to receive this momentous support and investment from Simplyhealth to our charity. To be working in partnership on this level means that moving forward we can expand the programme into scores of new schools in other areas of need and continue to make a real different in child oral health.

“What is important about this partnership is that it’s not just financial – it is a commitment to the charity on other levels and grows our network of support as we push to take this essential programme national.”

Last month Teeth Team won the Outstanding Innovation Award 2017 from the British Society of Paediatric Dentistry (BSPD). The programme was described as “excellent” and a “clear winner” by the BSPD Executive judges and as the prize the charity will present to the Annual Conference and Scientific meeting to be held in Manchester in September.

Henry Clover, Director of Dental Policy at Simplyhealth Professionals, said: “We are incredibly excited about being involved with Teeth Team. Simplyhealth Professionals is ideally placed to provide practical, proactive support through our member dentists, some of whom will have the opportunity to visit these schools and help children understand the importance of preventive oral health care through the Teeth Team programme.”

Simplyhealth has pledged to donate 10% of pre-tax profits to health-related charitable causes in 2017. Roger Cotton, Head of Charitable Giving at Simplyhealth, said: “This programme presents a great opportunity to provide hard evidence that demonstrates the effectiveness of the ‘prevention’ approach to better oral health amongst the five- to nine-year-old age group. In the longer-term, we also hope that the accumulating evidence as the project expands can be used to lobby government and encourage it to divert a percentage of the savings realised by Teeth Team for the NHS to help fund further expansion of the project to other areas and schools.”

For more information about Teeth Team, please contact:

Emma Ideson, Teeth Team Press Officer

T: 07976 512340 E: This email address is being protected from spambots. You need JavaScript enabled to view it. W: www.teethteam.org.uk

Teeth Team, 543-549 Anlaby Road, Hull, HU3 6HP

“38% of 12 year olds have signs of tooth wear.”*¹ You can help!

According to the Children’s Dental Health Survey 2013 “up to 57% of 5 year olds and up to 38% of 12 year olds have signs of tooth surface loss on the incisors.”*¹ Now that your young patients are going back to school, their lunchboxes may include acidic fruits, fruit juices and fizzy drinks which can lead to enamel softening and tooth wear. The enamel of their adult teeth has to last the rest of their life. And once enamel is gone it’s gone for good.

How can you protect your young patients’ enamel?  

Pronamel® for Children toothpaste has been developed with dental experts to help provide daily protection from the effects of erosive tooth wear and decay.

-          Optimised fluoride formulation with 1450 ppm fluoride to help re-harden acid-softened enamel

-          Low abrasivity to be gentle on softened enamel

-          Neutral pH and SLS free

The online CPD module, developed by GSK, gives you the opportunity to find out more about how to identify tooth wear using the BEWE tool. Simply visit www.gsk-dentalprofessionals.co.uk to complete the module today!

Pronamel® has worked with leading dental experts in the field of tooth wear to develop a range of products specifically designed to help protect against the effects of erosive tooth wear,² such as Pronamel® for Children.

Recommend Pronamel® for Children to provide daily protection against erosive tooth wear and decay.

References:

1. Children’s Dental Health Survey 2013. Report 2: Dental Disease and Damage in Children England, Wales and Northern Ireland. March 2015. Health & Social Care Information Centre.
2. Final Minutes from the Expert Panel Meeting to Discuss Toothwear/Erosion

in Children. GSK Data on File. 2007

*Refers to the lingual surface of the incisor only

Trade Marks are owned by or licensed to the GSK group of companies.

CHGBI/CHPRO/0038/15c

Following the unveiling of the Government’s long-anticipated Childhood Obesity Strategy, the UK’s leading dental payment plan provider, Denplan, has criticised the plan for overlooking oral health.

“The strategy shows small steps in the right direction but has ultimately been widely slammed by campaigners as being ‘weak’ and ‘watered down’,” says Henry Clover, Chief Dental Officer at Denplan. “Not only does the strategy omit the desired restriction on junk food advertising and multibuy promotions, it was also hugely disappointing to see that childhood tooth decay was only referenced once in the entire report. Although the strategy focuses on obesity, the knock-on effects of implementing tougher sugar restrictions on manufacturers and retailers could only have been positive for our children’s dental health too.”

The strategy fails in the eyes of many health experts, campaigners, and MPs to fully tackle the issue of unhealthy eating habits and does not impose tough enough restrictions on manufacturers and retailers.

Central to the Strategy is the Government’s ‘challenge’ to manufacturers and retailers to voluntarily reduce the sugar content of produce popular with children by 20 percent by 2020, with a five percent reduction in the first year. George Osborne’s already-announced sugar tax on soft drinks was also referenced in the plan, but the expected restrictions on junk food advertising during peak family TV shows and bans on supermarket cut-price promotions on unhealthy foods were ignored.

“It’s fair to say that the long-anticipated Childhood Obesity Strategy was expected to be a lot more robust,” says Henry. “Asking manufacturers and retailers to reduce sugar content on a voluntary basis may not achieve what is needed to both reduce childhood obesity and tooth decay. Far too many children experience tooth decay, and it remains the single most common reason for five to nine year olds in England to be admitted to hospital, with many of those children needing multiple tooth extractions under general anaesthetic.” [1]

About Denplan

Denplan is the UK’s leading dental payment plan specialist, with more than 6,500 member dentists nationwide caring for approximately 1.7 million registered patients. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for nearly 30 years and today the company is owned by Simplyhealth. Denplan has a wide range of dental plans for adults and children, enabling patients to budget for their private dental care by spreading the cost through a fixed monthly fee. We support regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life.

For further information visit www.denplan.co.uk. For oral health tips and advice visit www.myteeth.co.uk. Patient enquiries telephone: 0800 401 402   Dentist enquiries telephone: 0800 328 3223

• Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover
• Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover
• Plans for Children: routine and other agreed care + worldwide dental injury and dental emergency cover
• Membership Plan: registered with the dentist + worldwide dental injury and dental emergency cover
• Denplan Emergency: worldwide dental injury and dental emergency cover only
• Company Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme, Denplan Excel Accreditation Programme and Denplan Training, plus regulatory advice, business and marketing consultancy services and networking opportunities.

For more information about Denplan:

Sara Elliott

Denplan Press Office

Tel: 01962 828 194

This email address is being protected from spambots. You need JavaScript enabled to view it.

The current state of children’s oral health in the UK has once again been making the headlines this week.  Whilst Denplan welcomes the news from Public Health England that the number of five year olds with tooth decay has dropped to its lowest level in almost a decade, there is still much greater effort needed to install better prevention strategies in order to eradicate this entirely preventable dental disease in the child population.

Commenting on the PHE survey results, Henry Clover, Chief Dental Officer at Denplan said: “Although the figures show that the number of five year olds with tooth decay has dropped from 31% in 2008 down to less than 25%, this still represents a quarter of the country’s five years olds suffering from an entirely preventable disease. Focusing on comparing data to previous years is not that helpful and the government, working with the profession, must not shy away from seeking to tackle this problem head on. 

“The current NHS contract makes it more difficult for dentists to care for children with the worst dental health, a key factor in the need to reform the system introduced in 2006. Any new contract, must put prevention strategies at the forefront and recognise that good dental health in childhood is vital, not only for lifelong oral wellbeing, but for good overall health.

“Denplan believes that a dental health assessment should happen by the age of one to prevent early onset of disease. Denplan’s research conducted with YouGov revealed that only one in five parents of children aged 18 or under (19%) said they first took their child to the dentist before 12 months of age¹.”

The PHE statistics also revealed that in some areas, such as the North West, a third of five year olds (33.4%) are suffering from tooth decay, compared to only a fifth (20.1%) in the South East.

“This inequality in children’s oral health demonstrates there is still a huge regional variation, with areas of higher levels of deprivation tending to have higher levels of tooth decay.  Investment must continue to be targeted to areas where access to dental services is low to improve provision and inequalities. The development of more multi-skilled dental teams could also help provide more effective and economical outcomes in helping treat children with more extensive oral health needs. Therapists, hygienists and dental nurses could also play a crucial role in this.”

Last but not least, Denplan believes there is still a lot of work to be done to engender more preventative behaviours amongst the public as a further report this week² revealed that four in ten people fail to brush their teeth at least once a day.

Henry Clover concluded: “Dentists and their practice teams can also play their part by taking responsibility for improving oral health in their own communities by engaging with local authorities, schools, early years and other health services and helping to raise awareness of the links between oral health and overall health. The training of other health and care professionals such as midwives, school nurses, social workers and care home workers will also help ensure oral health messages are more widely disseminated, thereby helping to engender more preventive behaviours amongst the public.”

Sources:

¹ Denplan/YouGov Survey. Total sample size was 5,152 adults. Fieldwork was undertaken between 11^th-20^th January 2016. The survey was carried out online. The figures have been weighted are representative of all UK adults (aged 18+).

^{2 http://www.which.co.uk/news/2016/05/40-dont-use-a-toothbrush-at-least-once-a-day-441471/ (Accessed on the 11th May 2016)}

About Denplan

Denplan Limited is the UK’s leading dental payment plan specialist owned by Simplyhealth; with more than 6,500 member dentists nationwide caring for approximately 1.7 million customers. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for nearly 30 years. Today, Denplan has a wide range of dental plans for adults and children, enabling patients to spread the cost of their private dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Patient enquiries telephone: 0800 401 402   Dentist enquiries telephone: 0800 328 3223         www.denplan.co.uk

·         Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover

·         Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover

·         Plans for Children: routine and other agreed care + worldwide dental injury and dental emergency cover

·         Membership Plan: registered with the dentist + worldwide dental injury and dental emergency cover

·         Denplan Emergency: worldwide dental injury and dental emergency cover only

·         Corporate Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme, Denplan Excel Certification Programme and Denplan Training.  Plus regulatory advice, business and marketing consultancy services and networking opportunities.

For more information about Denplan:

Rebecca Hutton

Denplan Press Office

Tel: 01962 829 179

This email address is being protected from spambots. You need JavaScript enabled to view it.

Follow us @denplandentists on Twitter and at linkedin.com/company/denplan-for-dentists