Tooth Fairy payouts rise by 5%
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- Published: Thursday, 17 August 2017 07:34
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Tooth Fairies pay UK kids an average of £1.49 per tooth – a five per cent increase on 2016, according to research. Children in London get the most, typically receiving £1.88 on average per tooth. While those living in the South West will find the lowest amount under their pillows – £1.18.
Researchers polled 973 of Britain’s ‘tooth fairies’ to find out how much they leave under children’s pillows in return for a tooth or two and found it varies depending on where they live. Ian Atkinson, director of marketing at SunLife, who carried out the research, said: “Children love getting a visit from the tooth fairy and are excited to tell their classmates what they found under their pillow. Our research shows that £1 is the most common amount, but there are lots of kids that receive more or less and kids talk. So many parents end up giving their kids a bit more for the next tooth, otherwise they need to come up with a good reason why the tooth fairy doesn’t leave the same amount for everyone.”
Kids in Northern Ireland have seen a drop in the amount they can expect following a visit from the tooth fairy – going from £2.14 per tooth in 2016 to £1.70 this year. While children in the North East and Scotland have seen the value of their teeth drop by 27p and 12p respectively over the past 12 months.
42% of respondents leave kids £1 in return for a single tooth and 15% receive £2, while around one in ten get 50p. Almost three quarters of UK homes get regular visits from the tooth fairy – a six per cent increase on 2015, although in East Anglia with 82 per cent of children getting a visit.
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