Showcase reports another successful year
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- Published: Wednesday, 30 October 2013 07:33
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Another successful BDTA Dental Showcase took place at Birmingham’s NEC on 17-19 October. Some 12,000 came to the exhibition. Delegates interacted with over 380 leading dental companies. Tony Reed, Executive Director of the BDTA commented: “I recognise that it’s a challenging market so I’m very pleased with the response to this year’s event”.
Tony Reed continued: “The exhibition provided a great atmosphere for business sales to thrive and business partnerships to flourish, enhanced by mini and on-stand lecture sessions from a selection of the industry’s leading exhibitors and luminaries.”
The BDTA reports that more than 100 exhibitor stands have already been booked for next year. 2014 will see the exhibition develop a stronger and more cohesive brand identity encompassing a new look as well as a campaign centred on its essence of, “Putting Innovation into Practice". The new brand identity also reflects the Association's decision at this year's AGM to change its name to the British Dental Industry Association (BDIA). The name change will take effect from 1 January 2014.
BDIA Dental Showcase 2014 will take place 2nd-4th October at London’s ExCeL. Register your interest for 2014 at www.dentalshowcase.com
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