We recently received a call from a client, that ran an advertising campaign
last year on GDPUK. They were offering free trials of their new product for
members of our community to try in their practice and also to provide
constructive feedback on this particular product to the manufacturer.
Ten units were sent out by the manufacturer and each dental practice was given a couple of month's trial to see how the product performed.
Rather impressively, 8 out of 10 of these trials turned into a purchase of the product, which obviously shows the confidence the manufacturer had in giving the dentists a trial and also that the dentist received impressive results when using the equipment, that they knew the product would help improve patient care and safety.
From our perspective, it shows that an attractive offer, catches the attention of our 10,000 strong community and leads to sales for the manufacturer. The advertiser found their target audience, produced a campaign that caught the attention of our readers and turned it into sales.
Always great to receive positive feedback from our clients.