This year GSK Consumer Healthcare, one of the world’s leading research-based pharmaceutical and healthcare companies, will be visiting the Dentistry Show and will be showcasing leading oral care brands, Sensodyne® and Pronamel®.

GSK will be revealing the New Sensodyne® Repair & Protect - now with stronger repair*, which offers sensitivity sufferers the benefit of both advanced NovaMin® technology with sodium fluoride in a single formulation. With twice daily brushing Sensodyne® Repair & Protect can create an even harder reparative hydroxyapatite-like layer* over the exposed dentine.^1-4

Pronamel® has an optimised fluoride formulation to help minerals penetrate deep into the tooth surface, actively strengthening and re-hardening acid-weakened enamel.?^-8 Visit stand G40 to find out further information on how Pronamel® can help protect your patients’ enamel from the effects of erosive tooth wear.

This year GSK will be sponsoring not one but two presentations! Visit the Dental Hygiene Theatre at 14:45 on Friday 22^nd April where Ali Lowe will be presenting “The hygienist’s role in prevention”. The second presentation is due to be revealed shortly!

Feel free to ask any of the GSK team about how Sensodyne® and Pronamel® products can help improve your patients’ oral health.

To request sample of GSK products for your patients visit www.gsk-dentalprofessionals.co.uk

Trade Marks are owned by or licensed to the GSK group of companies

References: 1. Parkinson et al. J Clin Dent 2011; 22(3): 74-81. 2. GSK Data on File. ML498. 3. GSK Data on File. ML584. 4. GSK Data on File. ML589. 5. Edwards MI et al. Correlation of Enamel Surface Rehardening and Fluoride Uptake – DSIMS imaging. Presented at IADR. September 2006. 6. Fowler C et al. J Clin Dent, 2006; 17(4): 100-105. 7. Hara AT et al. Caries Res 2009; 43: 57-63. 8. Barlow P et al. J Clin Dent. 2009; 20(6): 192-198.

*Vs. previous formulation. Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

The 2016 Talking Points in Dentistry lecture series, presented by the Sensodyne® brand, offers tailored sessions for different team members to maximise relevance for the whole dental team.

“The personal and social impact of dentine hypersensitivity”

Lecture one: for dentist, hygienists and therapists 

Professor Peter Robinson BDS MSc PhD FRACDS FDSRCS FHEA FFPH – is Head of School and Professor of Dental Public Health at the School of Oral and Dental Sciences, University of Bristol.  Professor Robinson’s research interests include the evaluation of oral health care and the impact of oral conditions on everyday life.

Lecture title - Measuring the effect of dentine hypersensitivity on everyday life

Professor Barry Gibson BSc MMedSci PhD – Professor in Medical Sociology and Head of Academic Unit of Dental Public Health. His research interests include medical sociology and oral health related quality of life. Professor Gibson was involved in the development of an OHQoL measure for assessing the impacts of dentine hypersensitivity.

Lecture title - The changing meaning of dentine hypersensitivity: understanding the social dynamics of the concept

 “Dealing with nervous patients”

Lecture two- for dental nurses and other practice staff

Professor Tim Newton – Professor of Psychology as Applied to Dentistry at King’s College London Dental Institute. Professor Newton has worked in the behavioural sciences in relation to dentistry for over 20 years and his particular interests include the management of dental anxiety.

Lecture title - Psychological approaches to dental anxiety: A proportionate approach

Brid Hendron – Brid has worked in general practice for many years and has a specialist interest in relaxing nervous, anxious and phobic patients. Many practitioners have enlisted her help communicating with patients and she lectures extensively throughout the UK.

Lecture title - “Be not afraid” - practical tips on caring for anxious patients

This year’s venues include:  

5^th May                                                Hastings Europa                      Belfast

12^th May                                              Watford Colosseum                Watford

17^th May                                              GSK House Brentford              London           

19^th May                                              ICC Birmingham                     Birmingham

BOOK YOUR TICKETS NOW! – VISIT http://talkingpoints2016.eventbrite.com

Not able to make it to a venue?

This year a special bitesize video of the speaker’s lectures will also be available shortly after the event at www.gsk-dentalprofessionals.co.uk

We look forward to seeing you at the 31^st year of Talking Points in Dentistry! 

By 2050, 22% of the global population will be aged over 60.¹ This increase in the elderly population may present a greater stress on your dental practice and the need for specialist oral health products.

This year the GSK Consumer Healthcare team will be at DTS to showcase one of the UK’s leading denture brands, Poligrip®. Visit stand 630 to find out more about the Poligrip® range of cleansers and fixatives and understand how they can help make your patients’ denture experience more comfortable. 

The stand will feature additional materials to help support your patients in adapting to life with their new dentures and the Poligrip® team will be on hand to answer your questions.

GSK sponsored lecture – “Implants are great, but we still need dentures”

Visit the DTS Education Forum for a GSK sponsored lecture session on “Implants are great, but we still need dentures”. The lecturer, Tim Friel, has been a fully qualified Clinical Senior Lecturer for 28 years. He has a clinical interest in all aspects of fixed and removable prosthodontics and dental care of older people with special care requirements – all which will become evident in his presentation.

Visit the DTS Lecture Theatre[SS1]  on Friday 22^nd April at 12:45 for this unmissable opportunity!

-ENDS-

Reference:

1. UNFPA & HelpAge International, 2012

The third NHS Confidence Monitor has revealed that 70% of survey participants would not recommend dentistry as a profession to a family member or friend.

To reflect the profession’s growing interest in the NHS Confidence Monitor, this latest survey was launched to enable all members of the dental team to share their thoughts, providing a deeper and wider understanding of the whole profession’s perception of NHS dentistry. With 590 participants, it is the most comprehensive survey in the series thus far and makes it clear that all dental team members feel similarly to those dentists who answered the questions posed by the previous survey in the summer of 2015.

As before, the survey monitored the profession’s confidence in:

•               The future of NHS dentistry as a whole

•               Future career prospects

•               Remuneration levels

•               Getting the balance of treatment versus prevention within the NHS right

•               The ability of the team to work effectively within the NHS

•               Whether patients will be happy with level of care provided.

In addition, the survey was extended to explore two new issues: whether respondents would feel happy encouraging a family member or friend to pursue a career in dentistry, and their proposed age of retirement to gauge the possibility of a staffing crisis in the future.

When considered as a whole, the NHS Confidence Monitor indicates that an overwhelming majority of dental professionals are lacking confidence in many aspects of NHS dentistry.

Speaking about the results, Judith Husband, a dentist who participated in the second Insights Panel meeting and who sits on the BDA’s Principal Executive Committee, commented: ‘I was unsurprised but nonetheless sad to learn that confidence levels are so low among dental team members across the board. We need to look at these figures within the general landscape of dentistry, so not only how the NHS contract is affecting the profession, but also regulations, the role of the GDC, and the levels of patient complaints. All of that can make practising NHS dentistry a daunting prospect, to say the least.’

Looking at the results in greater detail, it was further revealed that dentists’ desired age of retirement ranges significantly, with an average of 60 years old.

In relation to this outcome, Andrew Lockhart-Mirams, co-founder of Lockharts Solicitors and a member of the Insights Panel, said: ‘We are seeing a greater number of dentists considering their retirement plans earlier than ever before. 60 may not seem a young age to retire, but certainly the number of people who, broadly speaking, have said to me that they are retiring four or five years earlier than they had anticipated is growing. The age has come down, without any doubt at all.’

The results of the latest survey will shortly be presented to an ‘Insights Panel’ made up of key opinion leaders and experts from the dental profession who will explore and debate their significance and implications for the future of NHS dentistry. The panel’s findings will then be shared with dental professionals throughout the UK.

For detailed results from this and the last two surveys, as well as to gain access to the discussions from our previous Insights Panel meetings and interviews with our panel members, visit www.nhsdentistryinsights.co.uk

This Friday 18th our NHS Dentistry Insights Panel are meeting to discuss the results of our latest NHS Confidence Monitor survey. The panel consists of 6 KOL's and dentists, including Eddie Crouch, Judith Husband and David Houston. If you'd like us to pose your question on NHS dentistry to our esteemed group, please post them here and we will feed back their answers after the event.

You can view the latest results of the confidence monitor here http://www.nhsdentistryinsights.co.uk

Notes:

The NHS Confidence Monitor is an independently verified survey commissioned by Practice Plan.

The NHS Confidence Monitor was conducted to gain insight into the confidence levels in NHS dentistry. The results will ensure Practice Plan has the most up-to-date information to provide the very best support to dentists looking to make an informed decision about the future of their practice.

The third forum of key opinion leaders will be held in March and includes Judith Husband, Eddie Crouch, Andrew Lockhart-Mirams, Sarah Franks, David Houston and Paul Worskett. Information on their thoughts will be released soon.

Practice Plan is the UK’s number one provider of practice-branded patient membership plans. They have been supporting dentists with NHS conversions for over 20 years, helping them to evaluate their options and, for those who decide to make the change, guide them through a safe and successful transition to private practice. 

Designed by The National Apprenticeship Service, this special week celebrates the positive impact that apprenticeships have on individuals, businesses and the wider economy. It highlights how apprenticeships can help businesses across all sectors ‘rise to the top’ with young, enthusiastic talent and invites employers to get involved.

Apprentices follow a comprehensive work-based programme and work towards a recognised qualification that is relevant to your business. You can harness fresh new talent to your team or use the schemes to develop the skills and experience of existing employees.

In dentistry, newly approved, employer led apprenticeships are available for:

·         Dental Nurses

·         Dental Practice Managers

·         Dental Laboratory Assistants and

·         Dental Technicians

With almost 9 in 10 of every employer that takes on an apprentice reporting benefits to their business[1], there has never been a better time show your support.

The National Apprenticeship Service has set up an online tool – Pledge-o-meter for businesses to share their apprenticeship and traineeship pledges – get involved and show your commitment at:

www.gov.uk/government/topical-events/national-apprenticeship-week-2016

Find out more about dental apprenticeships at one of the
TRAILBLAZERS LAUNCH EVENTS
on March 16^th at Barnet and Southgate College -
www.barnetsouthgate.ac.uk and
on March 17th at the University of Bolton University - www.bolton.ac.uk/dentalapprentice

For additional information from the National Apprenticeship Service, please visit: www.apprenticeships.gov.uk

If you are incorporated as a limited company or incorporation is something you are considering here’s important information about dividend tax changes in April 2016. Changes also apply if you are an associate trading as a limited company.

The majority of earnings are likely to be paid out of the company via dividends. Currently, UK dividends are paid with a notional 10 per cent tax credit; as of April 2016, the dividend tax credit is being scrapped and replaced with a tax-free dividend allowance of £5,000 per year for each shareholder. Additionally, the income tax attributable to dividends is increasing by 7.5 per cent within each income tax band, including the basic rate band – which was previously tax free.

Hayley Hudson ACA, Manager for PFM Townends LLP, says: “There are a number of beneficial reasons to incorporate as part of a tax planning scheme, however, there are many factors to consider. Incorporation should be analysed on a case-by-case basis to ensure it is indeed the best course of action.

“At PFM Townends we always proactively discuss all the advantages and disadvantages with our clients.”

For more information visit www.pfmdental.co.uk

In my last blog, I noted a developing Critical Mass for change in how we address infant caries and its consequences. And barely a month later, the steam pressure has been increased once again.

The Chief Dental Officer Dr Sarah Hurley, is starting to make public inroads into her role, and recently delivered the 2016 Pendlebury Lecture. It was in stark contrast to the one delivered in 2014, demonstrating a wide understanding of the playing field that is dental health.

Critical Mass 2

It comes at the end of a week in which the state of children’s teeth once again was publicly pilloried, on the back of the General Anaesthetic numbers.

While it remains a problem in England, just look at Scotland. After many decades when Scotland has been spiritual home of the UKs dental problems, it suddenly produces numbers through its Child Smile initiative that suggests significant inroads are being made to improve the health of children’s teeth and prevent dental caries [and thereby reduce the costs and morbidity of unrestricted dental breakdown]. It is not really rocket science, they have just been investing in infant dental health.

So we in England [and Wales and Northern Ireland to a similar extent, but out with the CDO[NHSE]’s remit] have a problem.

We know the target population for any changes must now be parents and infants in equal measure.  There seems to be ample evidence that parking the dental professionals in discrete buildings, called Dental Surgeries, is simply not working, and it is evidence that Dr Hurley seeks.

We know that the medical stakeholders are now on board, as obesity and diabetes rear their heads with all the long term cost implications. Indeed it is the medical drive for a sugar tax to discourage the dietary shortcomings that is also driving the publicity that emerged in the Daily Telegraph over the weekend of the 26^th February, and was subsequently widely discussed on broadcast and printed media.

Follow the money

So increasingly the priority is being defined. But the thorny issue will arise of funding.

Which Departments will pay?   How will we [the public] pay for the inevitable targeted measures that are due to follow, as day follows night?  A sugar tax undoubtedly could easily raise the funds but the political will in the chaos pre-Referendum is clearly not there.

There is a serious danger in the current fiscal period of restraint that the HM Treasury will insist on a cost neutral option.  Maybe not, but we must for now assume that.

Could it be that the GDP Budget is being eyeballed [at £3.4Bn] as the low hanging fruit of funding that could or perhaps should be used to address the issue of infant dental health?

The Chief Dental Officer is clearly leading dental health to a better place – but who will pay for this Piper’s plans?

The role must soon change it seems to that of Chief Decision Officer.  

Interesting times, but the sooner we address the issue of Dental Health for the young child, the sooner we can restore some pride to our profession.
 

As a GDP you would do well to plan for big changes. Not sure what but for sure very significant.
 

Have great Easter, assuming the snow has eased back!

2016 letter to Telegraph http://www.telegraph.co.uk/comment/letters/12077501/Letter-The-NHS-dental-health-system-is-unfit-for-purpose.html

Dentistry response http://www.dentistry.co.uk/2016/01/11/nhs-dentistry-letter-published-in-the-telegraph-unhelpful/

Feb 26 article DTel  http://www.telegraph.co.uk/news/health/news/12174796/Thousands-of-children-have-decayed-teeth-out-in-hospital.html

BDAs Press release  https://www.bda.org/news-centre/press-releases/tooth-decay-stats-should-offer-wake-up-call-on-prevention

GDPUK News https://www.gdpuk.com/news/latest-news/2151-gas-for-dental-extractions-in-children-on-increase

GDPUK CDOs response https://www.gdpuk.com/news/latest-news/2152-strong-response-to-child-ga-figures

GDPUK Scan of other media [Dr Tony Kilcoyne]  https://www.gdpuk.com/forum/gdpuk-forum/telegraph-third-world-dentistry-crisis-in-engand-21379?start=130#p239340

Scottish example  http://www.child-smile.org.uk/professionals/childsmile-core/toothbrushing-programme-national-standards.aspx

·         Since 2011, all elements have been delivered in all Health Board areas throughout Scotland.

·         "As a result of our efforts, dental health in Scotland is improving, particularly in deprived communities. In the Primary 7 age group dental health has never been better and on a Scotland level the target of 60 per cent of this age group having no obvious decay has been met. This is a fantastic success story."

Summary of 2016 Pendlebury lecture http://www.fgdp.org.uk/content/news/synopsis-of-the-2016-malcolm-pendlebury-memorial-l.ashx

As an online publisher we like to keep an eye on the stats on the site, how the banner ads are performing and also hope to increase the number of visitors and users of the site.

We publish a number of news and blog pieces a week, which all help to bring a steady stream of the target audience to our website.

The daily email digests, which get sent three times a day also keep our members engaged with what is happening on the forum and ensures the community spirit is maintained.

Since our mailing list was turned into a website and forum in 2008, we have seen the site evolve and grow. In early Jan we went past 20,000 threads created since mid-2008. Screenshot below of the most recent threads created and forum posts received.

The 20247 topics have received 229387 replies, which is around 11 replies to each topic, an amazing amount of input from the members of the site.

Below we can also see the amazing growth of the site in numbers since 2013, by using the month of February as a comparison, the growth in unique visitors and total visits made in each month demonstrates the popularity of the community.

As the site continues to grow year on year we have now also moved the serving of our banner ads to Google Doubleclick for Advertisers which we have found improves the serving of the banners and isn’t as susceptible to click fraud as other software. It has a number of advantages, with the main one being that an advertiser can book a certain space for a month and then advertise more than one thing in that space, with each banner getting an equal share of the impressions. Useful for a dental business that wants to advertise a new product as well as an existing service. You can promote both!

There are many ways we can work together to use differing formats for banners, HTML 5, video ads, and we have space ready for a new size banner, the Super Leaderboard.

Advertising is also available on our email daily digests which is sent three times a day to thousands of dentists, who have voluntarily subscribed to the list and use the digests to look at the latest news and forum posts on the forum.

For further information about GDPUK and what we can offer companies looking to reach dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it. or give Jonny a call on 07786571547.

It is with the greatest pleasure that Wrights can announce the appointment of Charlie Cope as the Equipment National Sales Manager.

With 34 years’ experience as a Sales and Service Engineer, Charlie is a perfect addition to the award-winning Wrights Engineering and Technical Services team.

Charlie started his long career with a four-year apprenticeship with Ferranti – a name known throughout the aerospace and defence industry – before qualifying as an Electrical and Electronics Engineer. He then worked with the leading company for ten years developing radar systems for Harrier Jump Jets and Eurofighters.

Thereafter, Charlie added to his accomplishments, putting in five years as a Field Service Engineer with Leco instruments before making the move in to dental and medical equipment sales. He has worked with Prestige Medical, Viasys Healthcare and A-dec – which he was with for 13 years.

With a great wealth of experience and an extensive skill set, Charlie has established himself as one of the dental profession’s leading Engineers, and looks forward to offering a quality service to Wrights’ customers.

Contact Wrights to find out more on services available from the superior team.

 For more information contact Wrights on 0800 66 88 99 or visit the easy to navigate website www.wright-cottrell.co.uk

Thanks for clicking through to find out more about advertising your course, conference or website on GDPUK.com.

Get noticed by the thousands of Dentists on GDPUK every month.

Below we have put some excellent pricing for advertising on the site from April 16 onwards. We believe the site is an exceptional place to attract dentists who are interested in learning on your course or conference in 2016.

Advertise your course one month at a time, improved pricing offered for 2 or more months booked. Please get in touch for more information.

All advertising includes 2 PR pieces per month published on the site, which we share on social media to our 5,000 + followers.

Advertising Options start from £250+vat for the month

All banners appear in rotation with other banner ads throughout the month you book.

Email banner - appears on our daily digest emails - 468x60px

Usual Price …. £395 + vat  …….Special offer - £250 + vat

Forum banner Spot 2 - appears on forum pages on left hand side of page - approx 30,000 impressions per month - 300x250px

Usual Price - £475 + vat ……. Special offer - £325 + vat

Forum banner Spot 1 - appears on forum pages on left hand side of page, above Spot 2 - approx 30,000 impressions per month - 300x250px

Usual Price - £550 + vat ……. Special offer - £395 + vat

Leaderboard Banner - available from May onwards, appears on all pages of the site at the top, 728x90px

Usual Price - £950 + vat ……. Special offer - £750 + vat

This email address is being protected from spambots. You need JavaScript enabled to view it. to book your space on the site and

get your course advertised in front of your target audience.

TEXT TEETH TO 70660 TO DONATE £5

Plus your standard network rate

www.dentaid.org/get-involved/fundraise

Founded specifically to meet the ever-growing demands of modern dentistry, the IAS Academy has always been a firm advocate in delivering ethical treatment. The Academy is proud to be largely responsible for the change in dentistry over recent years that has seen the profession embrace a more minimally invasive approach. The IAS Academy is now a well-established provider of highly popular anterior alignment training courses and support tailored to meet the needs of modern GDPs and ensure they deliver safe and effective treatment.

As anterior alignment procedures have increased in popularity, the need for appropriate professional education and training has also become essential. Orthodontics is no longer covered in any great detail by the dental schools, with current GDC aims limited to assessment and referral. Through no fault of their own, this means that GDPs often lack the experience or skills to know when they can provide safe orthodontic treatment and when they should refer, as well as the processes that should be followed.

That said, with the correct training and support GDPs are more than capable of delivering anterior orthodontics for simple to moderate cases. In recognition of this, the IAS Academy pioneered the ‘guided learning pathway’, which is designed to lead practitioners through a recommended sequence of training courses in order to ensure they have the competency and confidence to offer safe and effective treatment to their patients.

With different courses providing education on various appliances, this sequence also affords flexibility with multiple entry points for GDPs of various experience levels. The training courses include IAS Inman Aligner and IAS Clear Aligner, which are recommended as initial courses for those with little previous experience who wish to learn how to provide anterior alignment orthodontics using simple removable appliances. Leading on from these is the IAS Fixed course, which teaches simple anterior tooth alignment using fixed appliances allowing full 3D movements. The final step of the IAS Academy pathway is the IAS Advanced year course for practitioners with significant experience in fixed appliances. This teaches dentists how to treat more complex orthodontic cases such as extraction cases and functional appliances.

All courses are structured and overseen by Professor Ross Hobson, who is a renowned Specialist in Orthodontics and Clinical Director of the IAS Academy. All the IAS courses have a strong emphasis on carrying out full orthodontic assessments, formulating a diagnosis and then treatment planning with digital guidance . Professor Hobson is adamant that GDPs should fully understand what is appropriate for them to treat and to refer. He comments:

“In order for GDPs to ensure orthodontic treatment is successful, they need to know how to properly assess, diagnose and plan. When these steps are followed correctly, professionals are able to select appropriate cases and effectively communicate treatment to patients for informed consent, protecting themselves from any potential litigation. If GDP orthodontic training does not cover these stages in detail, the clinician will be left putting their patients and themselves at risk.

“All the IAS Academy courses place a heavy emphasis on ensuring GDPs can assess, diagnose and plan effectively. We believe it is always best to plan for the ideal and then determine if there are any acceptable compromises, depending on other factors affecting treatment. Therefore, this is what our training focuses on.”

Dr Anoop Maini, who is very well known in the UK for raising the profile of cosmetic orthodontic training for general dentists, adds:

"IAS training doesn’t stop there, however. A learning continuum has been developed that encourages clinicians to carry on refining their practical skills and experience through a range of additional courses, study clubs, workshops and online resources. Full case mentoring is also provided and new users are required to submit their first completed cases for review and evaluation via the online support in order to achieve full accreditation."

Complimenting the carefully designed learning continuum, there is on-going support available for all users of IAS appliances. The experts are always available to provide fast and relevant advice or guidance to those posting cases or questions on the dedicated forum. Plus, professionals can learn from their peers’ cases and queries, accelerating their own learning in an efficient way.

As Dr Tif Qureshi – the world’s most experienced clinician of the IAS Inman Aligner – concludes:

“Fundamentally, the IAS Academy advocates an effective diagnostic pathway. It’s not about marketing, it’s about performing treatment correctly and protecting patients. This is why we founded the guided learning pathway in the first place – to ensure GDPs have the skills and support they need to offer safe, ethical and effective anterior alignment. Our treatment protocols combined with our experienced understanding of restorative dentistry and function mean that we can help our Academy members create aesthetically outstanding results that are also stable, and with good planned functional results.

“Our team has 10, 20, 30 years of experience in different aspects of orthodontics and it is this same team who will provide quality mentorship throughout every GDP’s journey – from simple cases at the very beginning to the much more advanced cases a few years on. In this way we can ensure a continuum of learning and support GDPs in their mission to develop orthodontic skills and provide the right treatment for the right patients.”

For more information on upcoming IAS Academy training courses,

please visit www.iasortho.com or call 0845 366 5477

Waitrose hit the headlines recently for their animal welfare policies in dairy farming[i]. Now the supermarket chain is further endorsing their ethical values by proudly announcing the arrival of the Humble Brush to their stores.

Waitrose and Humble Brush are a perfect match. ‘The Waitrose Way’ is defined as showing a total commitment towards respecting the environment and treating people fairly. These values perfectly mirror those of the eco and panda-friendly toothbrush.

Currently with over 10,000 likes on Facebook, Humble Brush has also just been awarded Best Wellness product 2016 at Biofach/Vivaness Exhibition in Germany. At the world’s leading international trade fair for organic food and natural personal care, Humble Brush was selected for this accolade by over 50,000 visitors.

Humble Brush toothbrushes are equal in performance to traditional, plastic versions but with a 100% biodegradable Moso Bamboo handle. The bristles are also bisphenol-A (BPA) toxin-free nylon, which degrades over time and is processed through regular waste channels.

Every year, 5 billion toothbrushes are produced, most of which end up in landfills or in our seas, threatening our eco-systems and marine life. However, the fully biodegradable, sustainable bamboo used for Humble Brushes is the fastest growing, naturally antibacterial plant on earth. It’s also kind to our environment,  requiring no pesticides or fertilisers during its cultivation. What’s more, because pandas do not eat this particular bamboo, they are safe too!

The eco-friendly theme carries right through to the fully compostable packaging.

The Humble Brush’s ‘buy one, give one approach’ is simple – for every brush sold, the equivalent in funding goes to The Humble Smile Foundation. This group of volunteers currently operates in 15 remote communities across the globe delivering oral health awareness and critical dental care where the need is greatest.

One example is the Humble Smile Foundation’s collaboration with the Gabriel Project operating in the slums of Mumbai. Here, the aim is to counterbalance poverty and suffering to some degree for Mumbai’s children in the form of hunger relief, literacy support, health and empowerment. The simple slogan, “Eat to Learn” is promoted – in return for attending classes, children are given daily nutritious meals. The idea is to alleviate the immediate and pressing issue of hunger whilst at the same providing long-term care through education, the key to changing lives.

The Humble Smile Foundation joined forces with the Gabriel Project at the Kalwa slums, training local educators to become Oral Health Ambassadors and encouraging them to continue promoting oral health in schools across the wider district. Many children had never heard of a dentist before and almost without exception, didn’t own their own toothbrush. Tooth decay is rife, as the children have had no access to dental care. However, with many yet to establish their adult teeth, the Humble Smile Foundation afforded them a second chance. All of this is possible from the funding supplied by sales of the Humble Brush.

Do you care about the fair treatment of people and the environment? The Humble Brush, available in Waitrose stores, is the toothbrush for you!

For more information about the Humble Brush visit www.humblebrush.co.uk or to find out more about the Humble Smile Foundation’s work visit www.humblesmile.org

Follow us on Facebook, HumblebrushUK

and Twitter

@HumbleBrush

Trade media has been slow to embrace digital but below you will find 8 compelling reasons why now is the time to embrace digital media. The way we all use and share content has totally changed, with the large majority of people under 40, using only digital mediums when looking for news, information or opinion. Dental publishing is no different.

This change is now picking up speed, with the number of dentists reading and joining GDPUK growing all the time. The start of 2016 saw the site go over 20,000 threads created on the forum, which has produced an impressive library of content and knowledge. As dentists spend the majority of their time online, the companies looking to reach dentists will also do so.

Below are our 8 reasons that you should start embracing digital media.

1. Lead generation / Data

For years advertising in magazines has been based on brand recognition but now with digital you can gather data from who visits your site, or who is interested in your product. The opportunities are endless. We are currently helping with a product trial in conjunction with a leading dental manufacturer who are offering products to our users on a trial basis, in return for feedback on the product. 10 dental practices were successful with their application and have now received the product. By encouraging engagement with our community, the manufacturer is also gathering data and generating potential leads as well as increasing brand awareness.

2. Back Catalogue

Online publishers are constantly publishing content, whether it's blogs, daily news or the 20,000 + threads created by our community. A monthly or weekly magazine, are very rarely stored by anyone for more than a few months and it’s not straightforward to search for a particular article or opinion piece. All our content can be found online.

3. Gain extra exposure

With over 4000 visitors a day to the site, we have a large number of eyeballs looking at our content. Online publishers receive a large number of readers on a daily basis, some of our news articles will receive thousands of views in a week. Instead of a banner being seen once, your ad will get seen numerous times in a month by one user!

4. Visit an exhibition every day of the week!

In the dental industry there are a number of events cropping up on a weekly basis which unfortunately crowd the market for the established shows. Sites like our own often have thousands of visitors a day which is like an exhibition every day of the week, so the value of advertising when compared to exhibiting is exceptional because you are getting thousands of eyeballs on your product or service a day.

5. Measure what works

The ability to be able to measure how many impressions your ad has received or which content is engaging users is an incredible advantage. Digital methods provide real-time results.

6. Experiment with content - Flexibility

Another amazing advantage of digital is the ability to experiment with your ad or content. With our software you can even run more than one ad at a time and advertise two products or services at once. Ads can be tweaked or amended at any time giving tremendous flexibility. Make changes quickly based on real-time metrics and performance. There is no need to wait 12 months to identify what is and what is not working.

7. Community

With a digital community content can be shared instantly. Obviously not everything is going to go viral but when your marketing efforts get shared, it is a great way of increasing engagement and exposure.

8. Control your Sales Funnel

With a well functioning landing page you have extra control in your customer's journey. When an ad appears in a magazine you hope they remember the brand or remember to call you, but with a well designed landing page, you can capture information in a much quicker and less random manner. I have written previously on the importance of a good landing page, read more here.

Thanks for reading, get in This email address is being protected from spambots. You need JavaScript enabled to view it. for further information about GDPUK.com.

The majority of dentists will not be financial experts. The team at money4dentists are.

Running a dental practice as a successful business includes many complicated aspects, some of which are far beyond the knowledge imparted at dental school. To achieve business prosperity and security these factors need to be efficiently managed. 

This is where money4dentists can help. With excellent knowledge of the dental sector, the team of expert advisers can help with any financial query practice owners might have. As IFAs, they offer objective, unbiased advice – meaning you can be assured that the only thing they have in mind is your best interests. 

Whether it’s income protection, mortgage advice or tax planning, the IFAs at money4dentists will you their in-depth knowledge to offer you relevant and appropriate advice, every time.

Contact the friendly and professional team to find out just how they could help you today.

For more information please call 0845 345 5060 or 0754DENTIST.

Email  HYPERLINK "mailto:This email address is being protected from spambots. You need JavaScript enabled to view it." This email address is being protected from spambots. You need JavaScript enabled to view it. or visit  HYPERLINK "http://www.money4dentists.com" www.money4dentists.com

Providing an in-depth educational pathway with multiple courses, the IAS Academy is dedicated to training GDP’s on the full range of orthodontic options, including the ClearSmile Brace.

Having previously completed training in several different appliances, Raoul Patel had been looking to build a foundation in orthodontics. 

“Wanting to build my skillset, I undertook ClearSmile Brace training to add a new, safe, discreet and gentle appliance to effectively treat more of my patients,” says Raoul, who took the conversion course last April in London. 

“The course I attended was excellent. It didn't waste any time going over basics, but focused more on diagnostics and the concept of anterior alignment orthodontics instead. 

“The instruction during the training was very clear and because you need approval before beginning a case, the IAS Academy provides you with a sense of mentorship and support which is ultimately invaluable. 

“If you are a GDP wanting to expand your orthodontic foundation, I would definitely recommend this course.”

To find out how you can develop your orthodontic skill-set using a fixed brace appliance, contact the IAS Academy today. 

 For more information on the ClearSmile Brace and upcoming training courses,
please visit www.iasortho.com or call 0845 366 5477.

At EndoCare, we pride ourselves on our empathetic and patient-focused approach. Our friendly team is dedicated to providing a caring, comfortable and continuing service to your patients – and is enthusiastic about making and maintaining excellent relationships with referring practices.

If you are looking for a high quality and trusted specialist endodontic referral centre, look no further than EndoCare. Our experienced and compassionate team are fully committed to providing outstanding levels of endodontic care, every time.

Across three main locations – Harley Street and Moorgate in London, and Richmond, Surrey – all of our practices feature state-of-the-art equipment and facilities and are staffed by a support team that is ready to assuage any concerns your patients might have.

By working together with referring practices, we at EndoCare can become an integral part of your service team, helping to deliver outstanding endodontic treatment. 

Refer your patients to EndoCare today for effortless, stress-free referrals, and an excellent level of patient care. 

For further information please call EndoCare on 020 7224 0999

Or visit www.endocare.co.uk

Almost half of British adults say they feel stressed every day – that’s according to the Mental Health Foundation. It is generally well known that stress can contribute to health problems such as depression and heart disease. What is less well known – but imperative to address for emotional and physical well-being – is that it can also damage your teeth.
 

This is what happens – one of the more common signs of stress is tooth grinding but there’s a good chance you don’t even know you’re doing it, as it often happens in your sleep. However, its effects cannot be underestimated, often resulting in physical symptoms such as tooth sensitivity, gum problems, difficulty chewing, headaches and neck ache, as well as the possibility of ultimately losing teeth, which can have a devastating emotional effect.
 

If a dentist examined your mouth, they might find teeth that are:

• Sharp or chipped

• Broken

• Shortened

• Loose

• Wearing flat and looking shiny and pitted.

The good news is that making a few simple lifestyle changes can be a big help, such as:

• Doing something relaxing before bed, such as yoga, reading or having a bath

• Learning to brush effectively yet gently with a relatively soft toothbrush and a toothpaste that is low in abrasivity (ask your dentist for advice on this if you’re not sure).
 

In addition, if you’re suffering from sensitivity (which should be diagnosed by a dentist to ensure there is no underlying condition that needs treatment), using a fluoridated mouthrinse every day at a different time to toothbrushing is an effective first line of defence. A desensitising toothpaste used when brushing or applied directly onto a sensitive tooth can also be helpful to calm any sensitivity.
 

Commenting on this growing problem, Professor Andrew Eder, an expert in tooth wear and Clinical Director of the London Tooth Wear Centre^®, said: ^‘If you’re worried that your teeth may be wearing, tell your dentist. They are, after all, there to help and will be able to make a diagnosis, provide guidance or refer you, if appropriate.
 

‘Possible treatment options include the provision of a suitable mouthguard to be worn at night to relieve pressure on the teeth and jaw, prescribing muscle relaxants or recommending care from a physiotherapist or osteopath with specialist knowledge of the muscles involved.
 

‘If there was one piece of advice above all others I’d offer, it would be this – don’t delay in seeking help. If damage resulting from tooth wear is diagnosed and addressed in its early stages, you can avoid extensive and expensive dental treatment that might otherwise be necessary to correct the situation. The bottom line is that you needn’t suffer alone or long-term.’
 

If you have any concerns about your oral health or would simply like some preventive advice, please contact your dentist. If you prefer, the team at the London Tooth Wear Centre^® is happy to help. For further information, please visit www.toothwear.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7486 7180.

When experts were compiling this year’s annual World Happiness Report, they took a number of different variables into account to judge a population’s happiness. GDP per capita, social support, healthy life expectancy, freedom to make life choices, freedom from corruption and generosity were all part of the equation.¹
 

Of all these factors, generosity was consistently recorded to have one of the highest positive affects on the population and to produce the lowest negative overall effect. To evaluate a country’s level of generosity, participants were asked, “Have you donated to charity in the past month?”
 

The UK is, according to these results, the 21^st happiest country in the world.[1] Since the UK Giving Report 2014, 57% of adults in this country are regularly donating to charities – to a sum of around £10.6 billion.[2] So how does giving to those in need correlate to happiness?
 

Research has shown that people who are giving money to charity exhibit heightened brain activity – particularly in the ventral striatum and tegmental parts of our brain. These areas are closely linked to the experience of positivity  and our physiological reward system and the processing of emotional output from the amygdala.[3] What this means is that the act of donation triggers a chemical reaction in our brains that produces a sense of reward and positive emotion. Not only this, but it is well documented that those who regularly give feel healthier both physically and mentally.[4]
 

If giving blindly encourages optimism, imagine how good it would feel knowing that you have helped a fellow colleague, peer or even quite possibly, someone you know. Because the BDA Benevolent Fund has been providing this type of vital support since its establishment in 1882, the team are more than aware of the gratitude felt by all of its beneficiaries.
 

When speaking about the Fund, one recipient, who shall remain anonymous for confidentiality reasons, put this into context: “I treasure every action and gesture from people who have helped me and the children cope with cruelty and hardship. Your help means a great deal to me. I will never forget it.”
 

For others, the work of the Fund and the thanks felt towards dentists who donate is seen as more than a helping hand, it has saved their lives.
 

“To be perfectly honest, before I met the general manager, I was seriously considering suicide. I had a very low opinion of the human race, but your response to me has made me reconsider that there are still some decent human beings after all.”
 

But most of all, the financial support that the BDA Benevolent Fund provides is the answer when all other channels have failed. “Please accept my heartfelt thanks for giving me an emergency grant. I’m truly not sure how I would have managed otherwise.”
 

By offering essential monetary assistance to dentists and their families during difficult or unexpected financial hardships, the Fund helps many dental professionals get their lives back on track. While it may feel good to give, offering a sense of reward and pride in aiding those less fortunate, donating is essentially about one thing – improving the lives of those in need.
 

Before Dr. T needed to take time off work to have life-saving surgery, I bet she’d never considered that one day she’d need financial support from the BDA Benevolent Fund. But after her husband left her and she was struggling to support two young children, the Fund offered assistance in her darkest hour. Now that Dr. T has a monthly grant to cover costs while she is recovering, and a loan to help pay for child-care costs accrued whilst she was in and out of hospital, it is not hard to guess how she feels about the Fund now.
 

For the good work to continue and to change more lives for the better, the Fund needs your donations. Entirely dependant on your generosity, the BDA Benevolent Fund asks for your help to make sure that your colleagues are not left alone in times of personal crisis.

Thank you.

The BDA Benevolent Fund relies on your help to continue its work,
so please contact us on 020 7486 4994 or This email address is being protected from spambots. You need JavaScript enabled to view it.,
or to give a donation today go to www.bdabenevolentfund.org.uk.
 

And if you are in need of help yourself, please contact us now.

All enquiries are considered in confidence.

Registered charity no. 208146

Dr Andy Lane is one of the UK’s foremost experts on dental occlusion and he will be delivering a seminal session on this commonly misunderstood field as part of Step Education’s exceptional new learning programme. Here, he details a few of the points he will be discussing… 

“The relationship between all the components of the masticatory system in normal function, dysfunction, and parafunction, including the morphological and functional features of contacting surfaces of opposing teeth and restorations.” (Jablonski 1982).

This is an accurate definition of occlusion, but what we’re really concerned about when we study this field, and in particular, how we apply those principles in practice, is great dentistry. That’s dentistry that is appropriate and timely; looks good and feels comfortable; lasts as long as possible; needs as little maintenance as possible; and causes as little damage to other structures as possible.

“Occlusion” is a funny word, as in dentistry it means the way teeth bite and function together, but it’s also related to the word occluded, another word for closed, or hidden. Let’s face it; occlusion seems to be a subject that remains pretty closed and hidden to a lot of dentists doesn’t it?

Occlusion is really the secret of great dentistry. When we learn to understand occlusion fully we begin to understand that patients have been giving us multiple clues, both spoken and unspoken, that we may have missed over the years.

When designing the courses I have been involved with since 1985 in the UK, Niles Guichet and his Associates in NGA Seminars wanted to make very high-end, high quality, comfortable, long-lasting, aesthetic, functional, valuable dentistry available to all at affordable prices, not just to the super-rich in Hollywood as it had been. Great dentistry for all? It’s a noble goal.

The key to that kind of dentistry, the cornerstone, the guiding principle if you like, is occlusion. Without a thorough knowledge of occlusion much of what we do in dentistry is more unpredictable, open to chance, and potentially a lot more stressful. Occlusal principles provide the road map; they increase the certainty of knowing where you are, where you’ve been and where you’re going to end up.

As such, occlusion relates to almost every aspect of work that a dentist can carry out:

Diagnosis and Treatment Planning: To provide great dentistry we have to consider the role of occlusion in the aetiology of disease and the effect that occlusion will have on the prognosis of any intervention.

Fillings: Whenever we restore a tooth we have to assess how well that restoration will restore the function of that tooth, including any contacts with opposing and adjacent teeth. Failure to do this might result in heavy contacts that cause pain, fractures or mobility, or spaces that create instability.

Extractions: Whenever a tooth requires extraction we need to assess whether the resulting space will create instability in the occlusion. We must ask ourselves: A) if an extraction will affect function? B) are we removing the only tooth in contact on that side of the mouth? C) if so, what will be the consequences of that action?

We will also need to ask ourselves if the muscles of mastication or temporomandibular joints are healthy enough to allow you to perform a difficult extraction (e.g. a third molar) without causing an exacerbation of joint or muscle problems?

Orthodontics: Any form of orthodontic intervention will have a potentially major impact on the way teeth contact and upon the function of muscles and joints; it’s a form of full mouth reconstruction after all.

Crowns, bridges, veneers, implants, dentures: Whenever we provide advanced restorative solutions for patients, we’re certainly going to be changing the functioning surfaces of teeth most of the time. It is, of course, essential to have an understanding of the existing occlusal scheme and the occlusion that will be required in the new restoration in order to either conform with it or to plan a reorganized occlusion.

Occlusal Disease

It is commonly considered that the primary cause of dental disease is infection, resulting in periodontal disease and caries; certainly this is the focus of undergraduate training in most universities around the world. There is, however, a much wider range of diseases and symptoms that can be caused by, or are related to, occlusion. This is particularly true when parafunction, occlusal disharmony or a combination of both is present and those changes are enough to move the body beyond a position of adaptation and coping into a diseased state.

The range of such diseases will normally reflect the weakest link in the chain for that individual, so a similar cause may result in a wide variety of effects.

The weak link could be in muscles, joints, teeth or supporting structures. When the muscles are least able to adapt the result might be a headache, when the teeth and muscles adapt the jaw joints might suffer, and when the joints, muscles and periodontal tissues are able to adapt well, in the presence of parafunction, the teeth will wear away.

Occlusion is important in all aspects of dentistry, and by understanding the fundamental principles of this field, we can ensure better practice in our everyday provision of better dentistry.

To learn more about Step Education visit www.stepeducational.com, email This email address is being protected from spambots. You need JavaScript enabled to view it.

or call on 0800 130 3573

Andy Lane MPhil, BDS, DGDP(UK)

Andy qualified from the University of Bristol in 1978, was awarded the Diploma in General Dental Practice in 1993, gained a Master of Philosophy degree for research into the aetiology of caries and the properties of light-cured materials at the University of Manchester in 1999 and won the Manchester Postgraduate Dental Society Award for research, also in 1999.

He now works full time in general practice, has been fully private since 1991 and his practice recently became part of the Portman Healthcare group. Andy has been amalgam-free since 1991, and currently spends approx. 50% of his time providing fixed appliance orthodontics and treating chronic pain conditions of the head and neck on referral.

Andy is the head of Stockport Dental Seminars, which has provided training in occlusal principles since 1981, and was co-founder of the British Society for Occlusal Studies in 1986. As secretary of the society for 10 years he organised many postgraduate training courses, bringing many of the world's foremost experts in the field of TMD to the UK for the first time. 

Other positions held include founder of Private VT, Dental Vocational Training Advisor in General Dental Practice (NW Region), UK Chairman of the American Equilibration Society, Founder and Chairman of Dental Relief for Romania Appeal, leader writer for Dentistry Monthly magazine and founder/editor of the Biological Dentistry newsletter.

Andy's main hobby is classic rally driving and he is noted for having won Europe's toughest event, the Land's End to John O'Groats Reliability Trial, 4 times.

The team at A-dec UK were delighted by the turnout to their recent open evening, at the new A-dec Showroom in Nuneaton – and would like to thank everyone who attended and helped make the evening such a success.

From dealer and supplier partners to clinicians, approximately 50 guests were in attendance, all of whom were eager to view the celebrated range of A-dec equipment solutions, as well as take advantage of some exclusive ‘on the night’ offers. 

Dean Hallows, General Manager of A-dec UK, welcomed and thanked all for coming, and had the pleasure of introducing A-dec’s Vice President of Manufacturing, Mr Wes Snyder, and the Director of Logistics, Mr Devin Layman, who had come over from the A-dec head office in Oregon, USA for the event. They commented on how great the showroom looked and also on how wonderful it was to be able to share the evening with so many valued industry partners and customers.

The evening of canapés and champagne was so enjoyed by all that it ran on well past the advertised closing time.

If you are interested in any of the innovative dental solutions that A-dec has to offer, be sure to contact the friendly team today.

For more information about A-dec Dental UK Ltd, visit

www.a-dec.co.uk or call on 024 7635 0901

Michaela Deseta, a dental hygienist and therapist currently studying to become a dentist, shares her career experiences so far, highlighting the importance of practical work for career progression.

During my degree in Dental Hygiene and Therapy at the University of Portsmouth I found that I particularly enjoyed the therapy side of the course. However, securing a job in this domain is difficult as the vast majority of jobs available are for private hygiene. Therefore, following graduation in 2010 I began an optional Therapy Vocational Training (TVT) year with Rodericks Dental, where I was initially placed at a practice in Newbury and then in Slough.

The TVT year was fantastic and involved four days a week in the practice treating patients under supervision and one day attending practical and theoretical courses at either Oxford or Slough hospitals. These informative days covered a multitude of areas, from ethics to hands-on patient care and were a brilliant way to enhance learning. My TVT year greatly improved my confidence and clinical skills, both with hygiene and therapy.

Following the TVT year, I remained working and spent my time split between various practices including Newbury, High Wycombe, Wallingford and Farnborough. I loved providing therapy to patients and particularly enjoyed treating children who came to see me for prevention, fillings and extractions.

The practical experience gained whilst working in these practices reflected positively in my applications and allowed me to attain a place at Kings College London to study dentistry. I enrolled on the course in 2012 and I am now in my fourth year. My tutors have been impressed with my clinical skills and confidence with treating patients, which has allowed me to advance further. Having treated patients previously through my job, the enhanced knowledge and skills I had developed helped me to win some prestigious academic and clinical prizes.

Alongside my degree I work part-time as a dental hygienist at Rodericks’ Marylebone House Practice. With its evening and weekend opening hours, I am able to easily fit in work around my studies and the dental nursing support provided by the group makes my sessions much less stressful. Earning a decent wage compared to working within another sector has also made a huge difference to me financially throughout my degree.

Rodericks Dental has been an ideal corporate to work for as they have several practices throughout England and Wales. Every time I have moved location during my five years of working for the group, I have been able to get work at a practice nearby which has been brilliant. Furthermore, I like the fact that all the practices have the same high standard of patient care and follow the same protocols and procedures, making it easy to move between practices. Working within several practices and with highly experienced professionals, I gained skills that proved integral for fast progression and have stood me in good stead for the future of my dental career.

For more information please visit www.rodericksdental.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01604 602491.

Dentist Alexandra Henderson is the proud recipient of the annual Prestige Dental Prize, having been deemed the best performing student on the Postgraduate Certificate element of the MSc in Restorative Dental Practice, at UCL Eastman Dental Institute. The deputy programme director Dr Neil Nathwani  of the Postgraduate Certificate element of the course was delighted at Alexandra’s great all year round performance.

Receiving her prize – a Denar Mark 2 articulator provided by sponsor Prestige Dental – Alexandra said: ‘I am so thrilled and thankful for this award. I had already set my sights on a Denar articulator, having used it and seen the benefits in practice, so to be given one as a prize is amazing. I don’t doubt it will make a huge difference at Croydon Dental Care, where I practise.’

A spokesperson from UCL Eastman Dental Institute added: ‘Prestige Dental has always been very supportive of our programmes, providing equipment – including articulators – benefitting not only our students but also their patients for years to come. That Prestige then also supplied a Denar Mark 2 articulator as a prize to reward Alexandra’s hard work and commitment is just wonderful. We offer our hearty congratulations to Alexandra and would like to thank Prestige Dental for their on-going patronage.’

Denar articulators, available exclusively in the UK from Prestige Dental, are engineered for superior performance, tested thoroughly and are based on proven methodology. They bring a new level of interchangeability with the innovative 300 Series, offering a range of features to suit the needs of any practice or laboratory.

The MSc in Restorative Dental Practice at UCL Eastman Dental Institute is a part-time, four-year programme that enhances students’ ability to provide high-quality and comprehensive restorative management for the majority of patients. Students are able to assess, plan and provide quality treatment at an advanced level, forming a sound foundation for the restoration or rehabilitation of a compromised dentition in their own clinical practice. For any further information about the content of the programme please email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7905 1234 or visit http://www.ucl.ac.uk/eastman/education/programmes/restorative-dental-practice-msc

If you would like to know about the range of quality products available from Prestige Dental, please call 01274 721567, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.prestige-dental.co.uk.

In the picture above from left to right:

1) Dr Neil Nathwani: Deputy Programme Director of restorative dental practice certificate course, senior clinical teaching fellow, specialist Prosthodontist

2) Peter Nutkins from Prestige Dental

3) Alexandra Henderson

4) Dr Chris Louca: Head of Education, Eastman Dental Institute, Head of Department of Continuing Professional Development, Programme Director MSc in Restorative Dental Practice

5) Andrew Croysdill: Specialist in Restorative Dentistry and Prosthodontics, Senior Lecturer, Honorary Consultant in Restorative Dentistry, Eastman CPD,

For safe, easy-to-use and highly effective disinfectant solutions, look no further than Safe4.

Now available direct from the leading manufacturer are key products designed especially for the dental profession:

• Disinfectant Cleaner – available in 900 ml and 5 litre containers, as well as a trigger spray and wipes

• Instrument Cleaner – available in 1 litre and 5 litre containers

• Safe4 Nitrile Gloves – available in sizes small, medium and large

Effective against a wide range of pathogens from E.coli to HIV, MRSA, Salmonella and Swine flu, Safe4 products will give you the confidence you need in your infection control processes.

What’s more, all Safe4 products are alcohol-free, non-toxic, non-irritant, non-corrosive and non-staining. This means you needn’t worry about any damage to your worktops or equipment surfaces, with added peace of mind that the products pose no health risks to patient or staff, even when still wet.

To find out more about the exciting Safe4 product range, call the team today!

For more information, visit www.safe4disinfectant.com,

call 01606 591900 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

NSK recently offered GDPUK users a trial of their new autoclave - https://www.gdpuk.com/resources/professional-services/entry/1503-would-you-like-to-trial-a-state-of-the-art-autoclave

Practices are now in the process of being notified if they’ve been selected to trial the NSK iClave mini, which will be delivered to them shortly. Over the next two months we will keep you updated with the progress these practices are making and at the end of the trial we will publish a roundup of the feedback we have received.

We are confident the trial practices will find the NSK iClave mini really useful as it is the perfect handpiece autoclave and is small enough to fit even the smallest decontamination area. Complying with Europe’s Class S sterilisation standard, the iClave mini sterilises even the invisible parts of handpieces, and with a footprint approximately the size of an A4 piece of paper the iClave mini fits into the smallest space possible.

The iClave mini delivers up to 12 ‘dry’ handpieces in less that 12 minutes using direct-heating technology. This is coupled with a sophisticated design of the control panel and excellent visibility, with ease of use and day-to-day maintenance in mind.

The NSK iClave mini:

·         Small enough to fit in the smallest spaces

·         Effective sterilisation for hollow instruments

·         Fast and compact but with large capacity

·         User-friendly and easy to operate

·         Perfect solution for quick handpiece turnaround

The NSK iClave mini is small enough to use anywhere!

If you would like more information about NSK’s care and maintenance range contact Mark Beckwith on 07900 246529 or visit www.nsk-uk.com

www.myNSKdecontamination.co.uk

www.nsk-uk.com

Twitter: @NSK_UK

Facebook: NSK UK Ltd

The news that the BDA is putting together a Research Project Advisory Group supporting research into the mental health and wellbeing of UK dentists might be greeted with suspicion in some quarters. Not in this one, anything that can look seriously at the causes of frustration, despair and burnout in dentistry must be supported.

Several years ago my accountant, who was married to a dentist’s daughter and had a dozen or so dental clients said to me, “I don’t know how you guys do it. If I have a problem I can close the file, go for a walk round the block and come back to it later in the day. Or I can go down the corridor and talk it through with someone. If you have one it’s right in front of you, living, breathing and, possibly, bleeding. You’ve probably got two more sitting waiting outside as well.”

I remember spending ages formulating this statement when I wrote my first report for a client:

“I need to make a couple of points about Dental Practice ownership. Firstly it can be a solitary place; being a medical professional has pressures upon it, having to make immediate decisions with patients that are awake and where you have a finite time to complete procedures produces even more pressure. Being the owner and main producer of a small business is lonely too.

Next; dentists, in common with a lot of “solopreneurs”, are notoriously poor leaders; they have problems separating management from leadership. They have difficulty in keeping themselves in a position where they are able to make decisions about their businesses in a dispassionate way.”

Mike Wise had taught me that it was OK to repeat the same stock phrases in different treatment plans so, as this applied to most of the reports, I have written it again and again. Firstly composed nearly a decade ago, the pressures have not diminished, indeed quite the opposite.

I accept that many of those obligations are by no means unique to dentistry, everyone who makes a living has to do it in a finite time to turn a profit. Even the biggest movie star, musician or sportsman has deadlines to hit. We all have to please someone at sometime. Human nature says you are a special case and begrudge anyone else’s right to be treated as such.

Dentistry is unique. Of course, in some ways, the business model may be similar to others. The need for systems, HR, financial controls, time management and dedication can be found in many other walks of life.

There’s one big exception. Dental clinicians have the use of sharp instruments with the potential to cause pain and inflict lasting damage. This carries a huge responsibility. It’s this last point, a major cause of stress, that the bean counters don’t grasp - and how could they? You have to be there to know that peculiar feeling of dread before exploring a hot pulp, the uncertainty of trying a perfect veneer or the sinking despair of fracturing a root in a phobic patient with limited opening.

Too many dentists don’t share their experiences, their uncertainties and concerns. Across the country attendances at many courses and BDA section meetings are down. One reason for this is the intrusion of “higher powers” to make CPD yet another exercise in box ticking of having turned up and fed the time in the approved core subjects. By extension, non-core subjects are seen to be less important.

Another reason is the courses, lectures and seminars are accessible on-line so that you can be solitary and get information at a time that suits you.

Often dentists view each other as competitors and are suspicious of others’ motives. I was recently given two separate opinions, “there’s no point in going to our local meetings because they are dominated by 1) the willie-waving early adopters who boast and lie about what they are doing and earning or 2) the patched elbow brigade who only moan about the CQC, GDC, BDA and are hanging on for their pensions.” Take your choice.

What is missed is the sharing of experiences, of being part of a community with mutual support. There’s nothing better than finding out that someone has had an even worse day than you.

Without that where does the frustration go? A fast drive home? Difficult on this crowded island. A fast cycle home? Good. Via the gym? Now you’re talking. What is all too frequent is a stop at the off licence and an evening shared between TV, laptop, iPad, smart phone and paperwork. Or goodnights made to children on the phone after your last patient and before you get on with the next bout of compliance.

Some people grow an outer skin so that the day to day doesn’t get to them, but in many this carapace resists any change and when it finally cracks the result can be catastrophic. The consequences of the pressure are physical and mental ill health, and a poorer quality of life than might have expected. So perhaps those expectations should be tempered or better still there should be training in how to handle the pressures. That has to start at undergraduate level.

Resilience is a word that is often bandied about but not properly understood, applied or taught and I’ll continue with it next month.

Image credit - Kevin Dooley under CC licence - not modified.

My previous post about stress was posted here on 28 January. This time, I’m attacking (more accurately, sneaking up on) stress from a different angle. And I’m starting by going back in time. Way, way back to pre-CQC. It seems prehistoric man suffered stress, would you believe? And guess what – we know it from their teeth! In 2010, George Armelagos, an anthropologist from Emory University in the USA, discovered enamel defects in teeth dating back one million years indicating that, ‘During prehistory, the stresses of infectious disease, poor nutrition and psychological trauma were likely extreme.’ This stress reduced life expectancy – remains from Dickson Mounds, Illinois, showed that individuals with teeth marked by early life stress lived 15.4 years less than those without the defects.

So is stress bad then?

Not necessarily; read on. According to the Mental Health Foundation: ‘Some stress can be positive. Research shows that a moderate level of stress makes us perform better. It also makes us more alert and can help us perform better in situations such as job interviews or public speaking. Stressful situations can also be exhilarating and some people actually thrive on the excitement that comes with dangerous sports or other high-risk activities.’ The Foundation does point out that stress is only healthy if it is short-lived.

Stress causes a surge of hormones to better help you deal with ‘fight or flight’ situations. According to NHS Choices: ‘Once the pressure or threat has passed, your stress hormone levels will usually return to normal. However, if you're constantly under stress, these hormones will remain in your body, leading to the symptoms of stress.’

How much stress is normal?

Now we come to the science – specifically the Depression, Anxiety and Stress Scale (DASS). This is a self-report questionnaire whereby you answer questions, add up the score and convert these to severity ratings for depression, anxiety and stress. There are two versions – DASS and DASS 21. The former has 42 questions, the latter 21 (so you multiply the scores by two). Ignoring depression and anxiety for the purposes of this article, the severity scores for stress are:

·        Normal 0-14

·        Mild 15-18

·        Moderate 19-25

·        Severe 26-33

·        Extremely severe 34+

DASS is not a diagnostic tool. If you are feeling anxious, depressed or stressed, you should see your GP – even if you get low DASS scores. However, if you wish to get some idea of how stressed you are and so gauge whether it could be considered healthy, go to https://www.cesphn.org.au/images/mental_health/Frequently_Used/Outcome_Tools/Dass21.pdf for DASS 21 (remember to double your scores for the full DASS severity ratings.

No added stress

In my previous post, I urged you to stop putting stress on others – particularly colleagues and staff in your practice. Now we see that some stress is normal and may well be beneficial. So does that contradict what I wrote before? Not at all. Yes, some stress is normal and healthy but so very few of us lead completely stress-free lives that we need added stress at work. Relationships, health, family obligations, household maintenance, cars, money worries all cause stress. Many of us are also good at getting stressed about things that haven’t even happened yet! So who are you to add to the stress of your colleagues or staff and maybe move them from normal to mild, moderate or severe on DASS?

Stress as a management tool?

Excuse me? Think twice (or more) before you decided to ‘push’ members of your team to make a greater effort. It is far more effective to motivate people to work more effectively or efficiently. People work best through their lunch hour when they don’t hold a grudge at you demanding it but because they genuinely want to get the patient records up to date.

As a manager you should be familiar with the theory of psychological type as introduced by Jung and the Myers-Briggs Type Indicator – so you know how to get the best out of each member of your staff.

This is a topic covered on my courses – come and find out.

Image credit -Bottled_Void under CC licence - not modified.

Capacity

In our last blog we considered the importance of patient consent. One of the key elements of valid consent is the patient’s capacity to give that consent and the Mental Health Act 2005, which came into force in October 2007, deals with all issues surrounding mental capacity.

First and foremost the Act imposes a duty on all healthcare professionals to have regard to the Mental Capacity Code of Conduct. It is therefore important to read and understand this document when considering whether a patient has capacity to provide consent.

Capacity  
 
A person lacks capacity if:

1. They have an impairment or disturbance (for example a disability, condition or trauma or the effect of drugs or alcohol) that affects the way their mind or brain works; and
2. That impairment or disturbance means that they are unable to make a specific decision at the time it needs to be made.

It is very important to note that capacity is to be assessed at the time the specific decision is required. Therefore, a patient may have capacity to consent to some treatment but not to others, or may have capacity at some times but not others.

Under the Act you must assume the patient has capacity unless you can establish that they do not. And simply because a patient’s decision to refuse treatment is unreasonable does not mean they lack capacity.

Assisting Those Who May Lack Capacity

If you are unsure whether a patient does lack capacity, all practical and appropriate steps should be taken to assist the patient in making the decision before you determine they actually do lack capacity. This will mean changing the way you provide information to the patient; giving the patient all alternatives to treatment; considering whether there is a time in the day they have more understanding to make the decision.

Best Interests of the Patient

Under English Law no one is able to give consent to the examination or treatment of an adult who lacks the capacity to give consent, even parents, relatives and healthcare professionals. The exceptions to this are where there is a Lasting Power of Attorney or a court appointed deputy.

However, the Act protects healthcare professionals from civil and criminal legal liability if treatment is provided in the patient’s best interests. The Act states that you must take the following steps before acting in the patient's best interests:

1. Consider whether the person is likely to regain capacity and if so whether the decision can wait:
2. Involve the person as fully as possible in the decision that is being made on their behalf;
3. As far as possible, consider:

• the person’s past and present wishes and feelings (in particular if they have been written down).
• any beliefs and values (eg religious, cultural or moral) that would be likely to influence the decision in question, and any other relevant factors.
• the other factors that the person would be likely to consider if they were able to do so.

         4. As far as possible, consult other people if it is appropriate to do so and take into account their views as to what would be in the best                         interests of the person lacking capacity, especially:

• anyone previously named by the person lacking capacity as someone to be consulted.
• anyone engaging in caring for or interested in the person’s welfare.
• any attorney appointed under a Lasting Power of Attorney.
• any deputy appointed by the Court of Protection to make decisions for the person.

      5. For decisions about serious medical treatment, where there is no one appropriate other than paid staff, healthcare professionals have to              instruct an Independent Mental Capacity Adviser

      6. If the decision concerns the provision or withdrawal of life-sustaining treatment, the person making the best interests decision must not be            motivated by a desire to bring about the person’s death.

Assessing whether a patient has capacity will be a balancing act. You will also need to bear in mind your duties to treat patients with dignity. This may therefore lead to difficult situations; remember to take notes of any decisions made as this will later assist if any queries are raised.   

As dental professionals, our actions are governed by our knowledge and expertise. We can even utilise these skills to improve oral health in the far reaches of the world. Spreading the preventative dentistry message and educating others on the importance of oral hygiene doesn’t have to be confined to our shores or need to involve extreme fundraising techniques such as running marathons or shaving off all our hair!

The simple but stylish Humble Brush is one tool that gives us this power for change. Ergonomic, handcrafted handles made from 100% biodegradable Moso Bamboo are combined with Nylon 6 bristles, rendering these toothbrushes just as durable as their plastic counterparts but infinitely kinder to mankind and the environment. When a Humble Brush is sold, it is matched by another toothbrush or the equivalent donated in oral care to those in need. Patients buy one and then the Humble Smile Foundation, in unison with Humble Brush, gives one.

The story of the Humble Brush is gaining momentum and generating a great deal of positive feedback. Last week Humble Brush launched their Humble Helpers campaign throughout primary schools in Ireland. This keenly received programme aims to educate children on a number of key oral health issues whilst they raise funds for their schools or another cause of their choice. As schoolchildren are actively involved with these programmes, they engage with the humanitarian objectives of the Humble Smile Foundation. In return, these children are instilled with knowledge in the value of their own oral healthcare and the hygiene regimens.

Additionally, the Humble Smile Foundation, in collaboration with volunteer group Project TEN – Be The Change, has been educating vulnerable Ethiopian communities on essential preventative dental care. Ethiopia has an estimated population of 96 million[i] but just one dentist per 1.278 million people[ii]. Many Ethiopians don’t even know what dentists or even toothbrushes are. When they find themselves needing oral care, they generally employ excruciatingly primitive and potentially life-threatening treatment methods rather than face a journey of thousands of miles to find a dental practitioner. It is in locations such as this that preventative dentistry methods are all the more crucial. 

There are so many fascinating angles attached to this otherwise innocuous dental adjunct, endorsed by over ten thousand likes on Facebook. These beautifully presented toothbrushes are also environmentally and panda-friendly. The endangered species has learned that Moso leaves grow too high up the plants, so they choose to eat the more accessible species of bamboo instead.

Global consumer trends company, Nielsen, studies over 100 countries to gain knowledge on what people watch and buy. In their online 2015 study, they found a significant rise in the percentage of respondents aged 15-20 who are willing to pay even more for products and services from companies who are committed to positive social and environmental impact. In 2015 the numbers of these consumers had risen to 72% from 55% in just one year[iii]. We are proud to say that The Humble Brush is a perfect example of a product that serves this growing market – but costs no more than a run-of-the-mill plastic toothbrush.

Purely by setting these toothbrushes on reception counters, patients will engage with its purpose and will be attracted to its contemporary look. The ethos of effecting change and providing oral health aid for those in need is layered throughout everything the Humble Smile Foundation tries to achieve. For example, a proportion of the cost of a traditional toothbrush contributes towards huge corporate marketing machines. There is no such process with the Humble Brush, there isn’t a huge marketing budget – the revenue from sales is used directly towards providing oral care for those in need.

Humble Brushes can be supplied in their ‘naked’ glory or can be personalised on minimum orders of 400. Not only does this constitute a novel talking point at reception desks but it also gives dental businesses the opportunity to distribute their brands on something their patients use every day.

By stocking the Humble Brush in your dental practice, you are not only providing a superior product that can be used on all types of dentition but also giving patients the chance to make an ethical choice.

For more information about the Humble Brush visit www.humblebrush.co.uk or to find out more about the Humble Smile Foundation’s work visit www.humblesmile.org

Follow us on Facebook, HumblebrushUK

and Twitter

@HumbleBrush

Looking to buy a dental practice? Don't forget to consider the effect intangible values such as customer base, rapport and employee relations will have on the goodwill premiums that might be incurred.

As the market becomes increasingly more aggressive and competitive with practices in high demand, goodwill premiums are growing in occurrence and increasing in magnitude. This will affect the amount that you will have to pay on top of the valuation price.

With over 100 combined years’ of experience and expertise, the team at Dental Elite are committed to providing financial advice to those looking for a smooth and hassle-free acquisition.

Knowledgeable and attuned to current trends, Dental Elite offers a person-centred single point of contact service to ensure you don't go over budget and get out of your depth.

Don't get caught out with goodwill premiums; contact Dental Elite today.

For more information contact Dental Elite. Visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

Whether you are looking for your first, next or last dentist role, it can be difficult to know which pathway to take.

Experienced and up-to-date with the latest market trends, Dental Elite could help you consider all of your options.

Dental Elite offers a single point of contact service from one of its knowledgeable specialist recruiters and has a vast database to help you find your ideal job.

Corporate or independent, private or NHS, permanent or locum and general or specialist, Dental Elite has a vast range of vacancies available.

If you are looking for something different, Dental Elite could even find you a role within the community, in a prison or on a military base.

To find out more about current vacancies and how Dental Elite could help you, contact the team today.

For more information on Dental Elite visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

So what is Native Advertising?

Native advertising is a type of advertising, primarily found online, that matches the form and function of the platform upon which it appears. Most of the time is is produced as an article or a video, created  by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

Native advertising is the next stage of content marketing. It is a great way to promote the content that brands are creating and an innovative way to reach their target audience where they congregate but in a way that is not seen as being overly intrusive.

Why does Native Advertising work?

• It works for businesses whether small or large in their market.

• Brands always have content to share and native advertising provides them a way to do this, while also monitoring the results of what works and what doesn’t.

• Native advertising works very well in a mobile format. Whether it's a text link, hosted editorial or promoted video, because native content sits in the main part of the site, it is often seen as the same as any other content viewed via mobile.

• Leads to greater innovations, brands don’t have as many limitations as traditional advertising. Anything that is innovative and different is sure to attract your target audience.

• Native ads work best when placed on social media platforms and news focused websites. Site like these (like gdpuk) are built around content, so exciting native ads will attract attention.

Where can we see examples of Native Advertising?

Below are a few examples of native advertising, I have found by utilising google. I have included examples from buzzfeed because it turns out a lot of their content is actually native advertising! From $4 million of revenue in 2011, they were expected to reach close to $100 million of revenue by the end of 2015, primarily from native advertising articles!

1. Netflix on Wired.com - http://www.wired.com/partners/netflix/

2. Nike on SB Nation - http://www.sbnation.com/sponsored/nike-pep-talks/

3. Cancer Research UK on Buzzfeed - http://www.buzzfeed.com/cancerresearchuk/sunbathing-expectation-versus-reality#.vbGDX25oKe

4. Spotify on Buzzfeed - http://www.buzzfeed.com/h2/osmo/spotify/bands-that-wouldnt-exist-without-led-zeppelin?b=1#.mc7Rp2zNQP

5. Call of Duty on Buzzfeed - http://www.buzzfeed.com/callofduty/jokes-only-call-of-duty-fans-will-get?b=1#.ffoNOKPeoj

As we can see in the examples I have randomly chosen, brands have been thinking of some great ways to interact with consumers without appearing overly intrusive. What do you think? Do you spot native ads?

Can this form of advertising be applied to the dental market? GDPUK has recently launched an option available to all potential clients, to do product reviews which gets you interacting with the dental community and getting your brand sampled or tested by our users.

Native advertising could be implemented into GDPUK in a number of ways such as a news story, a regular blog or even a forum post that gets the users engaged. Please get in touch if you have any ideas or methods you would like to try. We are open to suggestions and want to help you get the best experience you can from GDPUK.

Look forward to hearing from you. Contact details below.

Dental marketing can be a complex puzzle, requiring time, money and effort from your team in order to see success. With all of these resources in short supply, particularly for the smaller practice, you need an automated solution that does all the hard work for you.

With this in mind, 7connections brings you AIM – Automated Intelligent Marketing. 

Capturing the team’s extensive experience and expertise in dental marketing and packaging it into a format designed specifically for smaller practices, AIM is the ideal tool to maximise your marketing activities. 

Once you have determined what you want to do and when, the system will automatically perform tasks as required, taking the stress away from you and your team.

With automated processes to streamline your marketing strategy and enable implementation of effective ideas in a convenient way, discover AIM from 7connections.

For more information about 7connections and AIM, please 

call 01647 478145, email This email address is being protected from spambots. You need JavaScript enabled to view it. 

or visit www.7connections.com.

Prestige Dental is delighted to announce the appointment of Jennifer Ball as its Product Specialist for the M62 corridor and surrounding areas.

Never one to rest on her laurels, Jennifer, who has an extensive dental nursing background, is in the process of rolling out an exciting programme of learning opportunities in individual practices. 

Whether lunchtime, first thing or after the practice closes is best for you, armed with sandwiches and in the space of just one hour Jennifer can provide invaluable information on products such as ACTIVA™ BioACTIVE, as well as vacuum forming and Medentika’s implant range – obligation free. 

Speaking about her new role, Jennifer commented: ‘I am really looking forward to meeting customers – new and old – and learning what support I  can offer individual dental practices so that dentists and their teams can remain focused on what they do best – delivering excellent patient care.’

To make an appointment for Jennifer to visit your practice or for more information, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01274 721567.

If you are looking for a truly exceptional panoramic X-ray solution, look no further than the Sirona ORTHOPHOS SL range available from Clark Dental. 

The ORTHOPHOS SL 2D is capable of capturing incomparably sharp 2D panoramic images. This is possible thanks to the powerful DCS sensor, which significantly reduces conversion signal loss, and the unique Sharp Layer Technology. Not only this, but the 2D system can be upgraded to full 3D and can include an optional Ceph arm for greater diagnostic flexibility.   

The ORTHOPHOS SL 3D is available in two main volume sizes: 8x8cm or 11x10cm. Both of these devices have flexibility in volume, starting from 5x5.5cm upwards, for use with endodontic issues and single implant planning. With this expansive scope you will be able to adapt your diagnostic range to the specific needs of every patient and produce excellent 3D images every time.      

Complete with a number of innovative features that will help you ensure optimal positioning for your patient, the ORTHOPHOS SL range makes it possible for you to streamline your workflow and achieve diagnostic excellence.

The Sirona ORTHOPHOS SL range from Clark Dental will provide your practice with a truly flexible diagnostic system, benefitting both your team and your patients. Discover what it could do for you today.

For more information call Clark Dental on 01268 733 146, email  HYPERLINK "This email address is being protected from spambots. You need JavaScript enabled to view it." This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.clarkdental.co.uk

At mid-life, patients often evaluate their satisfaction, their personal goals, health and lifestyle and go on to make changes for the better. You can help them to review their oral health successfully, by recommending CB12 mouth rinse to empower these changes. 

CB12 has a powerful and unique, patented formula that contains fluoride as well as low concentrations of zinc and chlorhexidine. Not only does it effectively control dental plaque, improve periodontal health and prevent cavities but also, it targets breath odour with the power to boost confidence. 

CB12 does not just mask unpleasant breath but it actually adheres to the tissues of the oral cavity and neutralises malodourous gases for up to 12 hours to ensure first class breath. 

Patients can use CB12 mouth rinse as a daily oral deodorant to reliably ensure fresh breath and confidence that will last all day.

To see how CB12 can support your patients with a powerful and confident oral hygiene routine contact the team now.

For more information about CB12 and how it could benefit your patients, please visit  HYPERLINK "http://www.cb12.co.uk" www.cb12.co.uk or to order contact DHB oral healthcare on 0845 601 7086 or www.dhb.co.uk

Dr Phil Loughnane, owner of the Chipping Manor Dental Practice in Gloucestershire, has been very impressed with Filtek Bulk Fill Posterior Restorative from 3M ESPE.    

“I have been working with this bulk fill for three months now, and I think it is the best posterior composite I have ever used. 

“I have to commend how easy the material is to handle, and how quickly it can be used. I think the overall aesthetic result is particularly excellent.  

“I would unreservedly recommend Filtek Bulk Fill posterior restorative to others and have encouraged all of my associates to make use of it.” 

For more information, call 0845 602 5094 or visit  HYPERLINK "http://www.3Mespe.co.uk" www.3Mespe.co.uk

As a Gold Unity Partner of Bridge2Aid, the Association of Dental Groups (ADG) is pleased to support the Kigurusimba Health Centre in the Pangani district, as part of the Dental Training Programme. 

Over the course of a six-day assessment, five Clinical Officers and the Bridge2Aid training team were able to treat a staggering 475 patients including Ndahane Mathias, a 37-year-old mother and farmer from Mkalamo village. 

Thanks to the provision of this treatment, Ndahane was able to have a tooth removed that had been plaguing her for a brutal three months.

By continuing to support the work of Bridge2Aid, deprived areas can be supplied with much needed equipment and training. Thanks to you, the Kigurusimba Health Centre and the five newly trained clinical officers – responsible for approximately 10,000 people – can deliver effective dental care that the local community needs. 

To find out how to donate, volunteer and support, contact ADG now: all together we can make a difference. 

For more information about the ADG visit  HYPERLINK "http://www.dentalgroups.co.uk" www.dentalgroups.co.uk

Looking for innovative and practical marketing ideas? Need inspiration?

7connections could have the answers you’re looking for. With a variety of different avenues from online marketing, patient relationships and referrals, to branding and social media, 7connectinos can help your practice grow and bloom. 

Throughout the year the 7connections coaches host and attend a number of essential educational events, where delegates can learn how to enhance their practice, reach more patients and streamline their business.

Aaron Ferguson from West-End Dental in Colwyn Bay attended the recent 7connections Marketing Roadshow, he says:

“What’s exciting is the fact that 7connections can add so much more to the software and solutions that are available. I would thoroughly recommend that you give them a call.”

If your practice is in need of fresh ideas and inspiration, make sure your explore the options available from 7connections.

For more information about 7connections, please call 01647 478145 or email pThis email address is being protected from spambots. You need JavaScript enabled to view it..

Alternatively, please visit www.7connections.com.

None of us can predict the future, and as a result, life can stop us in our tracks when we least expect it. Whether as a result of lifestyle choices such as smoking, poor diet and physical inactivity, or plain cruel misfortune, life-changing diseases can strike without any warning at all.
 

Dr. R discovered this for herself early last year after having a severe heart attack. She found that suffering from such a serious and unexpected health condition turned her life upside down.
 

Although the heart attack wasn't life threatening, Dr. R was in poor health and struggled with the after effects of undergoing a coronary artery bypass graft. Between recommended rest, implementing lifestyle changes to reduce the risk of reoccurrence and gradually restoring physical fitness, Dr. R had no choice but to take considerable time off work. Sadly, her husband also lost his job at this time and there wasn’t an income to support her husband and two young children; debt inevitably amassed.                                                                                               

Just as Dr. R had started to recover, her husband had a nervous breakdown.
 

Although after several months he managed to recover, he was unable to find employment. Between the responsibility of looking after her husband and children and dealing with the emotional and physical aftermath of her heart attack, Dr. R found it increasingly difficult to cope. When the situation started affecting her daughter with extended periods of depression and poor performance at school, she was unable to continue working as a dentist.

Eventually, her debts forced Dr. R to declare bankruptcy and sell her home. During this process her husband left her and their children and has not provided any financial support since.
 

Cases like this are more common than you think and by working together to provide financial support, the future for dentists like Dr. R – who is now a support teacher in a local school and feels brighter about her prospects – doesn't have to be bleak. Run by dentists for dentists, the BDA Benevolent Fund provides pecuniary support to current and former dentists and their families through all stages of their career and beyond. It relies on the generosity of dentists, dental organisations and companies to continue its work, so your help is critical.

By making a monetary donation or participating in fundraising events you could help a valuable cause. Thanks to the support of the profession, the BDA Benevolent Fund was able to help Dr. R, and who knows, maybe one day the Fund will help you.

The BDA Benevolent Fund relies on your help to continue its work,
so please contact us on 020 7486 4994 or This email address is being protected from spambots. You need JavaScript enabled to view it.,
or to give a donation today go to www.bdabenevolentfund.org.uk.
 

And if you are in need of help yourself, please contact us now.

All enquiries are considered in confidence.

Registered charity no. 208146

For a composite that provides superior polish retention for long lasting restorations, try Filtek Z500 Universal Composite from 3M ESPE.

Filtek Z500 will enable you to create precise restorations easily due to its shapable formula that adapts readily to cavities and margins. It also offers the benefit of a non-sticky consistency while holding its shape and resisting slump.

?????? ?500 composite can be used for direct anterior and posterior restorations, including occlusal surfaces, as well as indirect anterior and posterior restorations such as inlays, onlays and veneers. It is available in eight universal shades and one opaque, all of which match the VitaPan universal shade guide.

For a truly universal composite, try Filtek Z500 from 3M ESPE today.

For more information, call 0845 602 5094 or visit  HYPERLINK "http://www.3Mespe.co.uk" www.3Mespe.co.uk

Dr Amit Patel is a registered specialist in periodontics; graduating in 1997 from the University of Liverpool, he is now the principal of the Birmingham Dental Specialists as well as working as the Associate Specialist in Periodontics and Honorary Clinical Lecturer at the University of Birmingham dental school. He is a prolific lecturer both nationally and internationally and is enthusiastic about practising better dentistry. To this end, Amit always ensures to use the best equipment possible to achieve excellent results.
 

“Everything I use is A-dec,” says Amit. “I have an A-dec 500 dental chair, an A-dec LED light and, after trialling one recently, I’m using the A-dec 500 stool as well. Together, these pieces of equipment allow me to practise better dentistry – not just for my patients, but for myself as well.
 

“Many dentists will suffer from back pain and musculoskeletal disorders throughout their careers. The positions we must assume to perform even the simplest of dental treatments can have a real effect on our wellbeing – indeed, the majority of dentists who are forced to retire early, do so because of these debilitating conditions.
 

“But modern, ergonomic equipment, like that supplied by A-dec, can have a huge impact on the ease with which we can practise dentistry and the quality of life we can enjoy as a result. For example, the 500 stool allows me to assume a comfortable posture in which I can remain for long periods of time; even during implant surgery I do not get fatigued. What’s more, because the stool is so lightweight and easily manoeuvred, I can move around my patient without having to stretch.
 

“Similarly, a good light will help eliminate eye strain. Repeatedly focussing in and out of the oral cavity and having to adjust to the different ambient lights can cause unnecessary strain. The A-dec LED light I use is bright enough to negate this: it illuminates everything. I find it particularly useful since I perform a significant amount of surgery and I need a light bright enough to fulfil my needs. Rather than investing in an incredibly expensive theatre light, the A-dec LED is more than satisfactory. It’s also incredibly light and easily manoeuvred, making it applicable for many indications. Some of my patients comment on just how bright is – but they appreciate that the better I can see, the better the result of their treatment will be.
 

“I also work with the University of Birmingham Dental School and use A-dec equipment there as well. As a way of promoting good posture and ergonomic practice, A-dec products are the best.
 

“I wouldn’t hesitate to recommend A-dec and its products to any dentist.”
 

With an eclectic range of dental equipment that has been specifically made with dental professionals in mind, A-dec will provide you with everything you need to practise better, healthier dentistry.
 

To find out the benefits yourself, contact the friendly team today.

For more information about A-dec Dental UK Ltd, call 02476 350 901 or visit: www.a-dec.co.uk

The Chancellor’s new rules for paying tax on incorporated company dividends will start at the new financial year in 2016. Along with many of the new regulations regarding taxes, these guidelines will muddy the waters of the existing system, which is also bewildering.

Tax on any kind of income will vary depending on the source and whilst PAYE income tax is fairly straightforward, requiring little or no independent calculations, dividend tax payments are an entirely different matter.

The current set up is that any practice owner/manager of a limited or incorporated business drawing dividends from the company’s profit pot as either their entire salary, or as a share of it, pays tax in the following ways:

• Basic rate taxpayers whose overall mix of salary and dividend income is £42,385 or less, typically do not pay any tax on their dividends. This is due to a tax-free threshold on income up to £10,600 and then the basic rate tax category applies to anyone earning up to £31,785. As they fit into the basic rate bracket, their tax due on dividends is 10% but this is then effectively cancelled out by an across the board 10% tax credit for dividends.
• Higher rate taxpayers, when the 10% tax credit is taken into account pay 25% in tax dividends.
• Additional rate taxpayers (total income more than £150,000 per annum), when the 10% credit is applied, pay just under 31% in tax dividends.

However, a blanket £5,000 tax-free dividend allowance will be introduced which will replace the 10% tax credit. Any dividends paid out beyond that first £5,000 will then be taxed for basic rate taxpayers at 7.5%, for higher rate taxpayers at 32.5% and additional-rate taxpayers at 38.1%. Often, these changes will mean that the combination of dividend tax and national insurance contributions paid by practice owners and managers will pay a higher amount of tax on their dividends. For example, for a practice generating £100,000 annual profits and an owner drawing £8,000 as a salary and £73,000 as dividends, the amount of tax and national insurance contributions is going to increase from £28,900 to £32,937.

Financial advice and accountancy services from experts who have been working for the dental sector for many years is exactly what you need to make sure your company profit offers the best return possible, whilst remaining legally compliant.

Contact the friendly team at Lansdell & Rose today, to find out how to maximise the benefits of your hard-earned profit.

Specialist medical and dental accountants Lansdell & Rose have a wealth of knowledge on a range of topics, from pensions to tax and record-keeping, and will help your business to grow. Visit www.lansdellrose.co.uk or call 020 7376 9333.

For dental professionals of all experience levels, interests and career aspirations, The Dentistry Show facilitates the development of clinical and business skills within a dynamic and fun environment. The 2016 event will once again bring you an array of lectures, hands-on workshops and on-stand learning throughout the trade floor, ensuring diverse learning opportunities for the whole team.
 

Among the highlights of the next show will be the Aesthetic Dentist Conference, Chaired by Dr Elaine Halley. Here, she gives a taste of what delegates can expect from the highly anticipated lecture programme:
 

“I’m very excited to present this great line-up of speakers who’ll be exploring a broad variety of subjects. We will show how the digital age is now well within the realms of the GDP who has an interest in aesthetic dentistry. It doesn’t matter how much previous experience delegates have with modern digital technologies, or indeed whether they have access to advanced CAD/CAM equipment in their practice – we will demonstrate how anyone can start to integrate the digital workflow.
 

“Our outstanding speakers will include Florin Cofar visiting from Romania, who will be discussing CAD/CAM and digital smile design and how it can be used in general practice. Roberto Spreafico will take this further by looking at CAD/CAM relating to treatment of the posterior teeth. In my own lecture, I will consider how we can capture effective digital images and utilise them for enhanced treatment planning.
 

“In contrast, Professor Trevor Burke will be speaking about the management of more complex cases, focusing on the treatment planning stages and offering practical hints and tips to help improve this stage of treatment. Ian Kerr, known for his work with resin-bonded composites, will also explore the advanced restorative dentistry that can be aided with CAD/CAM solutions. Renowned speakers Didier Dietschi, Finlay Sutton and Louis MacKenzie will complete the line-up, ensuring the entire topic spectrum is covered.”
 

Alongside the Aesthetic Dentist Conference, The Dentistry Show 2016 will host a myriad of additional features covering all fields of dentistry including the GDP Theatre, EndoLounge, PerioLounge, CORE CPD Theatre and STO Lounge. What’s more, the trade floor is expected to stage more than 400 leading dental manufacturers and suppliers, each displaying cutting-edge innovations and many will provide on-stand learning for those interested in honing their knowledge of products and treatment concepts.
 

“The benefit of The Dentistry Show comes from the amount of thought and effort that goes into putting the programme together, ensuring each conference stream is relevant for those within the appropriate field,” concludes Elaine. “Delegates can trust that the speaker line-ups and topics are always different year on year, enabling them to access a wide spectrum of educational opportunities.
 

“The event is also very well supported by the trade, so delegates can learn about materials and equipment and then speak to the manufacturers directly. This combination of education and access to the trade is fantastic.”

The Dentistry Show and DTS 2016 ­ Friday 22^nd and Saturday 23^rd April ­– NEC in Birmingham. For further details visit www.thedentistryshow.co.uk call 020 7348 5270 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Thankfully, news stories relating to the lack of hygiene in dental practices are rare. Consequently, when a serious lapse of infection control happens in dentistry, the headlines are all the more shocking[i].
 

For dentists, successful decontamination is a multi-layered process, where vigilance is key. The microorganisms found in dental settings are often on surfaces and hidden in self-contained water supply systems. Moreover, many pathogens are growing ever more resilient to disinfectants and drugs so preventive methods are even more crucial. Also, our increasingly ageing population have weaker immune systems and greater susceptibility to water and blood-borne illnesses.
 

The quality of water supplying dental unit water systems (DUWS) e.g. autoclaves, washer disinfectors and Reverse Osmosis filters, has to be of optimum purity. The complex network of connecting plastic tubes integral to DUWS, have consistently proven to be prone to microbial biofilm cultivation. Whilst the majority of opportunistic pathogens are eliminated by chlorine added to our water supplies, the composite nature of some bacteria renders them either completely resistant to, or more robust in their defence against disinfectants.
 

One example is Cryptosporidium – a parasite causing the diarrheal disease, cryptosporidiosis, acquired through drinking contaminated water. It is resistant to most forms of disinfection and therefore constitutes something of a headache to the water industry and health officials. Reverse Osmosis water filters that have been correctly maintained, have shown to effectively eradicate this insidious pathogen.
 

Other gram-negative (multi-drug resistant) microorganisms found in DUWS output water include:

• Pseudomonas aeruginosa (leading to infections of the blood), the legionella species (leading to serious respiratory diseases).
• Human-derived pathogens like Staphylococcus aureus (leading to MRSA)[ii].
• Legionella pneumophila, causing Legionnaires’ disease, which thrives especially well within biofilms.

Reverse Osmosis water filters dilute water from a more concentrated state by passing it through a semi-permeable membrane. They are highly effective in removing protozoa (single celled microscopic organisms) such as Cryptosporidium and viruses such as Hepatitis A and Norovirus[iii].
 

CleanCert is one of the UK’s foremost suppliers of infection control solutions. For example, its range of exemplary Reverse Osmosis filters are demonstrably effective at reducing the risk of waterborne infections. The team is also dedicated to providing you with more cost-effective ways of maintaining compliance, by developing simple to use ‘annual maintenance kits’ and water analysis ‘dipslide apps’, to ensure you can manage and maintain your own decontamination protocols effectively, quickly and inexpensively. 

Protect yourself, your staff and your patients, call CleanCert today.

For more information, please visit www.cleancert.co.uk, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 08443 511115

It has been known for centuries that dental health and systemic health are linked. However within the challenging environment of a hospital, oral care is still, quite often a low priority. Recent studies reveal that total bacterial count of dental plaque increases during hospitalisation[1] and the oral cavity of hospitalised patients can harbour high frequencies of bacterial respiratory pathogens.[2] As a result, this can lead to infections and hospital acquired pneumonia (HAP)².
 

As well as inadequate oral hygiene, the potential risks to oral disease and discomfort in hospitalised patients include a significant number of medications as well as artificial feeding and high-calorie food supplements used to maintain nutrition. In addition, the effects of nasal oxygen, mouth breathing, intermittent suction of the airway and the restriction of oral food and fluid all contribute to a decrease in saliva production and symptoms such as xerostomia.[3]
 

Another common problem for sick patients is the dry mouth and discomfort caused by constant open mouth posture that is required for intubation. For those undergoing surgery, there can also be further complications. A study involving 404 surgical patients under general anaesthesia facilitated by endotracheal intubation, revealed that 6.9% sustained various degrees of oral trauma including soft tissue laceration, tooth fracture, prosthesis damage, tooth avulsion, ecchymosis and numbness of tongue.[4] In addition, a recently published study on the oral health of 162 patients found an increase in plaque levels and deterioration of gingival health during just a short stay in hospital.[5]
 

If a patient that has recently been hospitalised attends the dental practice, practitioners may observe oral tissue and tooth trauma, high plaque levels, gingivitis and periodontal disease. As always, it is fundamentally important to reinforce oral health instructions and to treat any dental problems efficiently. If, for example, periodontal disease has developed, it is first necessary to remove and disrupt the plaque using root surface debridement (RSD). In cases with deep periodontal pockets it is usually necessary to implement an adjunctive therapy to inhibit further periodontopathic bacterial growth and allow the periodontium time to heal and stabilise. Some practitioners use antibiotics for this purpose, but, if the patient has recently been unwell and had antibiotics prescribed previously, the risks of resistance are greater and it is preferable to use an antimicrobial alternative.
 

Practitioners should therefore consider PerioChip^® – a wafer thin dental insert that is an effective, non-antibiotic alternative for treating periodontal pockets over 5mm. PerioChip^® is applied directly into the periodontal pocket and slowly releases chlorhexidine digluconate to eliminate 99% of bacteria over 7-10 days.^[6] Furthermore, the insert employs a controlled-release system and continues to provide an antibacterial effect to suppress bacterial growth for up to 11 weeks after placement.^[7]

As it seems that care for medical and dental problems are still less coordinated than we might expect, it is imperative to emphasise to patients that successful recovery after a period of ill health or hospitalisation is not just about the body but also their oral health.

PerioChip^® is available exclusively from Dexcel Dental, to order or for further information call 0800 013 2333 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Ever since humans started to trade with themselves there has always been the need for them to feel that have got a bargain in some way. It’s human nature to actually feel like you got something worth more for less than you needed or intended to pay, and as such that drives many businesses in a constant battle to attract customers by offering bargains.

There’s a simple explanation for value in any transaction.

• If you pay a lot for something that’s poor quality it then it’s a rip off.
• If you pay a lot for something that is high quality then that is acceptable (and even possibly exclusive)
• If you get something that is poor quality for a low price then that’s called cheap.
• If you get something that is high quality for a low price then that’s a bargain.

Everybody loves a bargain. That’s why sales are so popular all the time, trying to get people to spend money they don’t have on products they don’t need. You only have to look at Groupon and Wowcher to see the type of offers that are touted on there. This is not necessarily a problem in the consumer driven world that supermarkets and retail stores operate in, but caveat emptor is the mantra that we should all employ when looking at this type of trading. Its also the way that our Beloved Chairman would probably like to see in his Red Book of ‘How the Dental market should evolve’, at least according to his now infamous Pendlebury Lecture.

The problem with this of course is that there isn’t a particular need to have ethics in those kind of industries that can price cut and offer heavy loss leading deals in order to get people through the doors and then upsell. It also usually involves already cheap products, or those with artificially hiked prices then given a huge discount, to con the buying into thinking they are getting a bargain.  

The reason for this is if it appears too good to be true, then it probably is (for someone). There stories galore of businesses that have almost or actually imploded due to a demand that they didn’t foresee when offering a ‘too good to be true’ deal. One of the most famous was the Hoover free flights promotion in 1992. Due to a huge surplus of electrical products they needed to sell, they came up with the offer of 2 free round trip tickets to destinations such as America. Somehow they failed to realize that offering tickets that were worth well in excess of the product they were trying to sell (the qualifying purchase only needed to be over £100) would result in an overwhelming demand for their products and hence the tickets. The court cases took until 1998 to settle, and cost Hoover an estimated £50million pounds. It would probably have been less costly for Hoover to scrap the products they needed to sell rather than to retain their market share. They were big enough to survive, but not everyone would be so lucky in a similar situation.

So what has this got to do with dentistry? Well, there has been an increasing trend to offer these kind of deals to entice patients into practices which are probably too good to be true. It’s a matter of contention that this is how some mixed practices operate, by offering certain NHS items to patients and then upselling the options that ‘aren’t available’ on the NHS. Even after 10 years of the new contract I am still struggling to understand the concept of how offering an NHS exam but having to see the hygienist privately works within the contract, and no one at all has yet presented an argument to me that convinces me this isn’t just a form of upselling by getting the patient in on the pretext of NHS treatment and then providing a private upgrade. Whilst business survival is paramount in dentistry in the same way as any other business, some often seem to forget there is a higher ethical plane that dentistry must lie on when running our businesses.

People outside dentistry don’t often get this, and one of those appears to be Mr Moyes, but also there is an increasing amount of people within the profession itself who have, shall we say, ‘flexible’ ethics when it comes to the upselling game and marketing in general, and who seem to forget what it means to be part of a caring profession. Is it any wonder that some GDC cases have an accusation that the financial motivation of the registrant one of the reasons the case is being heard?

Marketing is vital to the survival of dental business, but not at the expense of our professionalism, which is inextricably linked to our ethical compass. Something those who sit on the outside of our profession seem to forget. With the increase in non-registrant owned corporate practices, we have some people who see dentistry as just another business and apply the same rules to it as would be more appropriate for a supermarket. They however don’t run the same risks as those who are regulated do. 

A recent example would be that of the clinics in Manchester and London offering deals on limited outcome orthodontics through Groupon. These clinics now appear to have gone to the wall leaving patients who have paid for treatment up front out of pocket and a significant number of them now facing the prospect of paying more for the completion of their treatment. What their perception of the profession will now be can only be guessed, but it isn’t likely to be good.

And then we wonder why as a profession we get bad press, and are labelled greedy dentists. Even the GDC have got something right recently in the warnings about the use of things like Groupon to promote dentistry. That does actually seem at odds with the beliefs of their consumer-rights driven Chairman. It will be interesting to see how this situation develops, since there is likely to be little or no regulatory comeback against the owner of these clinics, but the full weight of the GDC may be felt by the registrants who were involved with the treatment of those affected.

Selling a product for a price far less than it costs elsewhere will attract people who are after a bargain. Restored implants for £795? Orthodontics for £995? Is it all part of a mechanism to draw people in and then upsell using crass pseudo ‘ethical’ selling (that potentially doesn’t even meet with the requirements of Montgomery let alone those of the GDC) to actually get the purchaser to buy something that actually profitable rather than the offer? But this isn’t a pocket money purchase, and these patients are likely to be attracted by the ability to have something they thought they couldn’t afford. So the business model of upselling is not necessarily going to work, as these patients might not be able to afford a bigger investment. There is then an exceptionally fine line between your bargain purchase becoming a rip off because it doesn’t turn out to be what it was promised to be. Anecdotally, purchasers like these are often the ones who have no particular loyalty to a practice and are shopping on price alone. The same ones who are usually well aware of how to use social media to destroy a reputation, and then take further legal action….

It doesn’t matter that these people will now maybe only end up paying roughly the same as it would have cost to have the treatment provided by a different practitioner in the first place; they have been misled into thinking they could afford something that they wouldn’t normally be able to and their bargain has now become a rip-off. The point is these people have suffered at the hands of our profession and we will all pay the price for that eventually. The owner of the clinic involved appears not to be a registrant, and the business model used to draw people in means that both the clinic and Groupon are likely to have been paid up front which improves their cashflow. But surely the ethics of this type of business are not those of a caring professional? Pile ‘em high and sell them cheap whilst upselling to a customer might work in some industries, but dentistry has the subtle difference of being driven by a core ethical requirement to do the right thing FOR THE PATIENT. With the change in the rules that allowed the increase in corporate dentistry and non-registrant ownership that had been restricted since the 1920’s, one could argue that the good old days were actually better for both the patients and the profession. Were ethics and professionalism more in the forefront of the profession those days?

Whilst all this is an example of what has happened in a case where a non-registrant is involved, I think there are probably registrants who should be taking a long hard look at themselves, possibly both individually and as members of corporate organisations.

I’m afraid that I for once agree with the GDC over their warnings of involvement with this kind of marketing practice.

This is a race for the bottom financially, but more importantly ethically, that I for one am not going to compete in.

Image credit -Gordon Joly under CC licence

The health and function of your hands is crucial if you are to ensure that you perform to the best of your ability. This is particularly relevant to dental professionals where working with pain or discomfort can adversely impact the quality of treatment and care provided, in turn putting patient satisfaction, practice reputation and, ultimately, revenue at risk.
 

According to a recent Health and Safety Executive study, dental nurses and dentists are 10 and 7 times (respectively) more likely to suffer from contact dermatitis than the all industry average. [i] Of the top causative substances identified, a number commonly found within the dental industry could be associated with this high prevalence of skin irritation[ii]. These include soaps and cleaners, wet work and rubber chemicals and materials. This situation is further compounded by the potential chafing caused by frequent donning and doffing of gloves throughout the day. However, it is possible to alleviate many of the potential risks by choosing high quality gloves for your practice.
 

High-quality medical grade examination gloves are now suitable for use in the dental setting. But how do you choose the best gloves for you and your team in order to help protect against such irritation and discomfort?
 

Essentially, you need strong yet tactile gloves, which offer sufficient grip. Of course, they must also provide an effective barrier against bodily fluids and potential infection, protecting both you and your patients.
 

Other aspects to consider include colour, which can be chosen to effectively reflect your corporate branding or alternatively be utilised in a practical manner such as identifying glove size at a glance or distinguishing dentists, hygienists and dental nurses within your practice. General comfort and appropriate fit help to avoid hand fatigue whilst easy donning and removal reduces the risk of irritant contact dermatitis. In addition, products that promote hand health and help to moisturise the skin can be a huge benefit for all the team.
 

A market-leading manufacturer of high quality, single-use gloves, Unigloves now offers the exciting new Vitality range, designed specifically for dental professionals. Utilising a lanolin and vitamin E coating to help keep the skin moisturised, the gloves feature a double-chlorinated cuff to ensure easy donning and removal and are fully micro-roughened to enhance grip and control.
 

It may seem trivial, but you or your colleagues might already suffer from dry skin and chapped hands, and it may only be a matter of time before your hands became sufficiently sore that your clinical performance is affected or you are unable to work.
 

To ensure that you are able to maintain the highest standards of dental care and treatment, make sure that you look after yourself and your hands.

For more information, please visit www.unigloves.co.uk or call 01634 726 516

Encourage your patients to prioritise their oral health with CB12 mouth rinse.

National Toothache Day is the perfect time to remind patients how important it is to look after their oral health. It serves as a prompt to book a dental check up, buy a new toothbrush, remember oral health instructions and remind them how to avoid painful toothaches.

Prevention is the key and by recommending CB12 mouth rinse as part of a daily oral health routine, you can empower patients with improved oral hygiene standards, fresh breath and confidence.

CB12 mouth rinse has been developed by dentists to provide confident breath for up to 12 hours by neutralising volatile sulphur compounds (VSCs). Its unique formula also contains fluoride to help strengthen the teeth and prevent cavities from developing.

You can grab your patients’ attention with the powerful effects of CB12 and encourage them spend a little more time looking after their teeth and gums - before any dental problems can occur.

See how your patients can benefit from a daily shot of CB12, by contacting the team today.

For more information about CB12 and how it could benefit your patients, please visit www.cb12.co.uk

To say that Wisdom has a pedigree in toothbrush design is an understatement. The company was founded over 235 years ago by William Addis; the inventor of the modern day toothbrush. Addis’ prototypes consisted of bone and horsehair but improvements in design and oral hygiene knowledge have advanced immeasurably since those early beginnings! 

Our focus today is on preventative care and we are committed to delivering top quality products that help your patients avoid tooth decay and gingival disease. 

The range of innovative oral healthcare products include the clinically proven^, Wisdom Clean Between Interdental Brushes. The tapered design and soft rubber coating enable effective and gentle cleaning, while also massaging and stimulating the gums. 

Disposable and available in three sizes, Dentist Surgery Packs of Wisdom Clean Between Interdental Brushes will be available via dental wholesalers from September for you to try in practice.

Recommended by 100% of dental professionals polled, the Wisdom Clean Between Interdental Brushes are a must-have for all your patients.

For more information visit  HYPERLINK "http://www.wisdomtoothbrushes.com" www.wisdomtoothbrushes.com or 

call 01440 714800

What’s in your GDS contract?

General dental services (GDS) contracts are lengthy, complicated and dentists are, on the whole, not fully accustomed to the plethora of legal terms that can be found in them – and why should they be? Dentists have undertaken substantial training to care for patients’ teeth and oral health, not digest convoluted legal phrasing and contractual terms.

Which is why it is vitally important for any dental practice owner who holds a GDS contract to have a comprehensive understanding of all of the terms to which they have agreed.

Thus, it is imperative to take proper legal instruction from a professional who understands the ins and outs of dental contracts – and who can offer relevant advice and ongoing support.

With this in mind, let’s discuss some of the more important points that require careful deliberation.

Firstly, clause 14 of the GDS contract concerns whether or not the Contractor has elected to be regarded as a health service body. This status determines the processes that will be followed in the event of any contractual dispute, and while this electing to do so will not affect any other aspects of the contract, there are benefits to not doing so.

For example, if a Contractor does not elect to be regarded as a health service body, they will be free to choose either the NHS dispute procedure or to proceed through the Courts should any contract disputes arise – giving a Contractor more options in the long term.

Another good example of where careful consideration must be taken is in clauses 198-200, which concern the permission of sub-contracting under the GDS contract. These may be useful if the contract is to remain in the name of the individual holder, but performed by a company – and may be considered an alternative to having the contract vested in the company on incorporation.

Notice of this must be served to NHS England in accordance to clause 199 – which states that any required information be supplied as quickly as reasonably practicable. Be aware that NHS England may seek a formal contract variation as a result.

Thirdly, clause 339 of the GDS contract states that where a partnership contract reverts to an individual contract, the NHS England has the power to terminate in the event that, in its reasonable opinion, the change is likely to have a serious adverse impact on the ability of the provider to perform its obligations. This could include the fact that there will be fewer performers (e.g. dentists carrying out the units of dental activity (UDAs) following a change from partnership to individual). This is a particularly pertinent consideration should one of your partners be approaching retirement, or if serious illness threatens the current partnership. Either way, a contingency should be arranged with your lawyer to ensure you are fully prepared for any eventuality.

There are many more points that need to be addressed before you commit your signature to the contract.

Goodman Grant Solicitors are experienced, dental-specific lawyers that fully understand the minutiae of GDS contracts. Their expert team is prepared to answer questions regarding any of the specific clauses of the contract and can provide a useful checklist to ensure that everything is in order before you sign.

Paul Harris of Goodman Grant Lawyers for Dentists – a NASDAL member

For more information call Paul Harris on 0151 707 0090 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

www.goodmangrant.co.uk

A new director, Paul Harris joined Goodman Grant as a trainee solicitor in September 2010 and qualified to the Dental Team at the end of 2012. Paul works on a variety of dental matters relating predominantly to dental practice acquisitions and disposals – though he has an in depth understanding of all dental-legal issues that make him an indispensible member of the team

 

Clinpro white varnish with TCP contains fluoride, calcium and phosphate, components naturally found in saliva and necessary for maintaining strong teeth. 

The high levels of fluoride help to relieve hypersensitivity and because of the precise unit dosage you can be sure of the amount of fluoride you are providing.

The area for application needs only to be toothbrush clean, saving you vital time in surgery. Once applied, the varnish is virtually invisible on teeth.

To provide your patients with maximum protection but with minimum fuss, contact 3M ESPE to try Clinpro white varnish with TCP today.

For more information, call 0845 602 5094 or visit  HYPERLINK "http://www.3Mespe.co.uk" www.3Mespe.co.uk

When a patient walks into your practice, they want to find an environment that suggests calm, professional competence. If you know that your tired workspace isn’t making the best first impression, turn to Tavom UK to refresh it and ensure it’s modern, functional and fully fit for purpose.  

Tavom UK has years of experience in supplying bespoke cabinetry that meets the exacting demands of modern medical and dental environments. It also has a fast-growing design service and, no matter how big or small, Tavom UK’s engineers will help you make the most of the space. Tavom UK has all the ideas, and will install your furniture too, so the whole process is seamless with minimal disruption to your schedule. 

Good practice design plays a key role in making all patients feel comfortable, promoting regular attendance and enhancing revenue. For a long-term investment in the success of your practice, contact Tavom UK today. 

To find out how to refresh your workspace with some of the most contemporary dental cabinetry on the market today, go to www.tavomuk.com, call 0870 7521121 or email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Richard Smith discusses the importance of maintaining focus on excellent patient care while expanding a dental business and his new appointment as Non-Executive Director at Rodericks.

With recent and foreseeable changes within the UK dental sector, it is crucial that dental care providers continue to evolve. The demand for excellent patient care and treatment remains high and indeed many will agree that it is intensifying with modern societal pressures and increased awareness among the public.
 

Alongside this requirement for clinical excellence and outstanding patient care, is the need to expand services and increase access to both NHS and private dental treatments across the nation. As such, leading dental providers have been developing their services and attempting to deliver the care and treatment needed in different areas of the country.

Someone that understands this need for growth and the processes involved is Richard Smith.
 

Richard has a huge wealth of experience and expertise in running and developing companies and groups within the dental and pharmaceutical sectors. He began his career at Unilever before spending 30 years working in a series of roles across customer service, multisite operations management, marketing, finance and operations, including a senior role at Somerfields Stores plc. Richard later became Managing Director of Lloyds Pharmacy in 2005 and then CEO of IDH in 2010. Richard is also the Chairman of Europe’s largest diagnostic and cancer care business, Affidea, and is therefore heavily involved in healthcare across Europe.
 

“Having previously developed a dental business over four years to become the largest in the world, as well as being actively involved in the expansion of a pharmaceutical chain company, I have a fair amount of experience regarding what happens when an organisation grows. With my responsibilities in previous roles including management of the financial, legal and technical aspects, I have also developed an extensive network in these areas.
 

“As with anything, you often learn the most when faced with situations where something has gone wrong. I have witnessed a variety of circumstances throughout my career in the dental, pharmacy and retail sectors, which have contributed to my understanding and knowledge of such projects. Even for companies that are very well run, some changes must still be made in order to ensure the new business structure is well supported.
 

“Despite growth plans, I believe it is very important for dental providers to remain true to their original ethos and values. Care for patients should always remain the top priority; it’s crucial to maintain this alongside increasing access and developing the business.”
 

This is a view share whole-heartedly with Rodericks, a leading dental group in the UK committed to providing excellent patient care and service and increasing access to NHS and private dentistry.
 

Richard recently joined Rodericks as a Non-Executive Director and he is looking forward to sharing his expertise in order to help drive the group forward.
 

“I initially met Shalin Mehra, Managing Director of Rodericks, when I co-founded the Association of Dental Groups and he became a member. A very down-to-earth and personable man, his passion for dentistry is evident and I quickly became impressed with his organisation. As a dentist running a dental group, he naturally brings dental excellence to the fore and I believe his group to be the best quality operation in the profession. When Shalin asked me to get involved I was delighted by the opportunity – I don’t think I would have gone anywhere else in dentistry.”
 

Concerning his new role with the dental group, Richard clearly has an abundance of experience and skills on which to draw.
 

“It is still early days for my involvement with the dental group, but my major focus with be on what we can bring to the growth plan of the business. As changes are implemented to facilitate growth, I hope to help make sure the transition is as easy and as effective as possible. Based on my previous experience, I hope to help the group avoid any potential pitfalls as it continues to expand with a key focus on excellent patient care.”
 

For Richard, a huge benefit of returning to dentistry is the opportunity to visit practices and meet the staff on the ground.
 

“I have really enjoyed visiting the practice and management teams – it’s probably the main element I really missed when I took a break from dentistry. It’s great to meet the team in-person and discuss any concerns or successes, and I am looking forward to doing this again.”
 

Looking to the future of dentistry, Richard comments:

“There is a definite move towards consolidation of the dental market, but approximately 85% remains independent. While I believe there will always be a place for the independent practices, I think there will be a growing place for corporates to introduce brands and collective ways of working in dentistry.
 

“What’s more, the future of dentistry might soon encompass other primary care. In various industries I have experienced diversifying from the core services provided, because there is the opportunity to provide more for patients within the existing setting.
 

“In my opinion, Rodericks’ clinical background will make it well-placed to capitalise on these prospects in the future. However the ownership looks in 20, 30 years time, the organisation could be the embryonic beginning of a very successful, major force in corporate NHS and private dentistry. Whatever happens, the group will be an incredibly good platform from which to successfully develop a model synonymous with the future dental sector.”

Clark Dental provides its customers with stylish, highly functional practice designs, complimented by some of the most attractive and practical cabinets available today. With cabinetry options from the outstanding Apex and Edarredo ranges, Clark Dental truly has a cabinet to suit every style of practice.

Apex cabinets are custom made and hand finished to optimise workspace whilst reflecting a practice’s identity. For uncompromising dental cabinets, the Apex range includes a distinctive selection of bespoke wall and base units that feature all the modern conveniences and functionality.

For a more contemporary practice aesthetic, the Edarredo range comes is a variety of worktop colours and finishes, and features aluminium and glass styling. Ideal for a space-conscious surgery, it is designed for maximum efficiency and safety.  

Whatever your practice specialist requirements or style, Clark Dental has a range of cabinets to suit. To find out how your practice can benefit from Clark Dental’s vast experience in the dental market contact the team today.

For more information call Clark Dental on 01268 733 146, email  HYPERLINK "mailto:This email address is being protected from spambots. You need JavaScript enabled to view it." This email address is being protected from spambots. You need JavaScript enabled to view it. or visit  HYPERLINK "http://www.clarkdental.co.uk" www.clarkdental.co.uk

The advancement of the X-ray since its discovery by Wilhelm Roentgen in 1895, has been a 120-year journey. Nineteenth century X-ray machines emitted radiation doses 1,500 times greater than those used today, took 90 minutes to produce images and during the process clinicians and patients suffered from radiation burns and loss of hair[i].

A century later, cone-beam computed tomography (CBCT) radiography was launched in Italy by Attilio Tacconi and Pero Mozzo[ii]. The algorithm for reconstructing a three-dimensional image from a set of two-dimensional projections had been devised by L.A.Feldkamp et al in 1984[iii]. However, CBCT units specifically dedicated to dento-maxillofacial radiology experienced a fifteen-year waiting gap whilst the cost of X-ray tubes, the quality of detector systems and strength of the personal computers developed enough to catch up with the science behind them.

Since that time there has been a global explosion of digital technologies in many spheres of life. We use digital TV, radio and imaging every day, so logically, digital dentistry is fast becoming the norm. More than 50% of dentists using digital technologies report an increase in earnings, and 93% claim they have significantly improved patient experience[iv]. 

It is only in recent times that CBCT clinical systems affording 3D data have been relatively inexpensive and small enough to be used in dental practices[v]. The advantages of this are infinite, especially within the fields of periodontology, endodontics and implantology. In these disciplines, CBCT 3D scanning is indispensable; the view of the teeth in context, with the surrounding bone and tissue is crucial to release full diagnostic potential and provide greater precision in the selection and placing of implants. Additionally, the cone beam technique uses a single scan capturing the entire area, vastly reducing the amount of exposure time to the patient.

The CBCT digital system allows for clinicians to explain treatment options and provide a virtual presentation of these processes in advance. Implants can be placed on an accurate and high resolution CBCT scans and the digital guides ordered. This guides then help in the precise positioning of the implant. Some practices even have the necessary equipment to take X-rays and mill guides in one sitting.

Carestream Dental, a leader in the arena of digital imaging, offers an exceptionally user-friendly CBCT solution in the CS 9000 3D extraoral imaging system. 3D technology combines panoramic imaging in one, affordable unit. The cone beam limits radiation to a specific oral site, offering the lowest possible radiation dose. Provided with innovative CS 3D imaging software, the unit aids with treatment planning and patient communication using visuals in slice by slice, axial, coronal, cross-sectional and oblique views. What’s more, the integration of the CS 3500 Intraoral Scanner with the Dicom volumes from the CBCT, provides all the information required for guided surgical stents.

For concise, efficient and safe radiography practices, discover the latest innovations available to you today.

For more information, contact Carestream Dental on 0800 169 9692 or visit www.carestreamdental.co.uk

We are renowned for providing quality imaging equipment, dental units, autoclaves, consumables and instruments, but how well do you really know Wrights?

Firstly, it is important to us to be completely transparent, honest and professional. We listen, advise and deliver a quality service – that is what makes us the distributor with a difference. Since Frank Halley Wright founded Wrights in 1898, our ethos has always been to deliver an exceptional service.

With our traditional values, modern outlook and holistic approach, we are the national company with a local touch. To ensure you get the best service possible, Wrights has a nationwide team of experienced professionals and multiple showrooms across the UK.

From cutting-edge X-ray imaging equipment to practice management software, clinical instruments, materials, general consumables and more, we have over 30,000 products covering a range of top brands including 3M Oral Care, Coltene, Dentsply, GSK, Heraeus Kulzer, Ivoclar Vivadent, Kerr, NSK, Voco and W&H. Furthermore, we offer an array of own-brand gloves, bib rolls, facemasks, alcohol-free wipes and prophy paste, which are gaining recognition across the UK. We have also recently extended our service to offering an exclusive orthodontic range from G&H Orthodontics, quality imaging software, CAD/CAM solutions and dental units from leading manufacturer Planmeca and a cloud based practice management software from Dentally. 

As we don’t consider it enough to simply supply the best products on the market, Wrights also constantly strives to save you money. As Polly Bhambra, Practice Owner of Tree Tops Dental Practice said: “Because of price matching, discounts and packages available, we always get the best price possible from Wrights.” With regular seasonal flyers also available offering exclusive promotions, Wrights is unbeatable when it comes to value for money.

At Wrights, we’re proud to receive extremely positive feedback on our team of experienced and dedicated representatives. As Maryam Felker, Principal Dentist and Clinic Co-ordinator at eleDent Clinic commented: “The personalised service that we receive is invaluable and is the biggest selling point of the company.”

Ultimately, all we do and everything we try to achieve is by putting your needs first. With our consistent well-delivered advice, excellent communication, rapport and our professional, upbeat attitude, it is no surprise that more and more dentists are choosing Wrights as their number one dental supplier.

All in all I am very proud of what Wrights has achieved and our quality of service. For anyone wishing to experience this attentive service, our door is always open.

For more information contact Wrights on 0800 66 88 99 or visit the easy to navigate website www.wright-cottrell.co.uk

Did you know that your dental drill, the one you probably used just yesterday, has a heritage of around 9,000 years?

In 2006, archaeologists in Pakistan discovered a number of teeth dating back to around 7,000 BC which exhibited distinct signs of drilling. It is thought that expert craftsmen used specifically adapted bow drills to core out infection and decay in their fellows’ teeth.[1]
 

The real innovations, however, started much more recently. In 1864, a British dentist called George Fellows Harrington invented a clockwork-powered dental drill called the Erado (from the Latin: I scrape out). This drill was significantly faster than previous drills but was insufferably noisy and, presumably, required winding up regularly. Nevertheless, it was the first example of a mechanised dental handpiece that allowed for continuous rotation and would prove to be the progenitor of many subsequent innovations.
 

The first of which appeared just four years later in 1868, when American dentist George F. Green patented a pneumatic dental drill powered by a pedal-operated bellows. This was closely followed by the 1871 pedal-powered drill from James B. Morrison.
 

Green then developed and patented the first ever electric dental drill in 1875, which represented a true revolution in the profession. Not only could an electric drill reach high speeds, it could maintain them indefinitely. For the first time this allowed for continuous treatment and it lay the foundation for the modern working technique that the majority of dental professionals have adopted today.
 

By 1914, electric dental drills could reach speeds of up to 3,000 rpm – and this was doubled by the 1950s when the first air turbine drills were introduced into practices.[2]
 

This new design, driven by compressed air, was first created by a New Zealander called John Patrick Walsh who began developing on the idea after working with a commercial-use air grinder. It didn’t take long for air turbine drills to gain popularity around the world and several different manufacturers in the US and Britain began shipping their own models by the end of the 1960s.[3]
 

And the same basic design is still very much in use today – albeit, modern handpieces operate at distinctly higher speeds, up to approximately 400,000 rpm. They have also been designed to increase usability and ergonomic appeal and are made from more reliable materials to ensure the highest levels of comfort and safety. Indeed, they are the real mainstay of a dental surgery and are indispensible to practitioners on a day-to-day basis.

Which is why it is so important that dental drills are effectively maintained. Since they play such an integral part in general everyday dentistry, any malfunctions can cause delays and cost money – not to mention the risk they can cause to a patient’s safety. Should a dental drill break inside a patient’s mouth, the damage caused could be catastrophic.
 

Therefore, it is imperative to find and work with an exemplary repair and maintenance service that you can trust to quickly and reliably fix your handpieces in the event something should go wrong. Quintess Denta can provide that service – and much more, including offering helpful maintenance and money-saving tips. What’s more, they work with every brand on the UK market and always ensure that nothing but the highest quality components are used for repairs.

For more information visit www.quintessdenta.com, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 028 6862 8966

You may think that advertising and marketing takes a substantial amount of time and effort and in most cases you’d be right – but it doesn’t have to be that way. Through the help of professionals, an effective system can be implemented to efficiently increase patient retention, acquisition, satisfaction and loyalty, as well as differentiating customer value, developing customers via up-sell and cross-sell opportunities and decreasing costs associated with low response rates[i].

Automated systems have become one of the main trends in modern marketing, proven successful across a wide range of industries. With developments in information and communication technology, businesses both large and small are able to build up substantial customer databases with real-time data. Strong software packages can then be utilised to analyse the findings to the advantage of the company.

Many of these marketing solutions are based on customer relationship management (CRM) or customer value management (CVM). These focus on the analysis of individual data to acquire and retain consumers and to drive behaviour with developed marketing strategies in such a way that the value of all current and future customers is optimised[ii]. The main objective is to better understand individuals by collecting relevant information and then making the most of this data to manage customer value and firm profitabilityⁱ. With patients interacting through a number of channels, information can be collated from various touch points, such as face-to-face, telephone conversations or online. The information can then be used to better understand, monitor and influence customer behaviour through targeted emails. This shift in perspective in recent years from a product orientation to customer orientation brings marketing back to where it should be – about the patient experience.

As a service sector, dentistry should always be about providing the patient with the best experience possible. From the first time individuals access your website to the treatment provided and beyond, the way you and your team interact with the patient affects their overall opinion of the practice. This in turn impacts on future loyalty and whether they recommend your practice to family, friends and colleagues.

Implementing an effective system, such as AIM – Automated Intelligent Marketing –from 7connections can help you achieve outstanding results with minimum time and effort. The experts at 7connections can work with you and take care of virtually every aspect, so you don’t have to worry about setting up the technology, writing emails or sending them. Information can be targeted successfully to increase product and treatment sales in an economic and effective manner.

For your chance to find out more and claim your free three-month trial of AIM, contact 7connections today.

For more information about 7connections and the three-month free trial with AIM, please call 01647 478145, email This email address is being protected from spambots. You need JavaScript enabled to view it.

or visit www.7connections.com

Lynn McCartin, a dental therapist working on HMS Nelson, came across the innovative products available from Waterpik International, Inc. at EuroPerio8.

“I thought the Water Flossers were well designed and efficient, offering an effective alternative for patients who don’t like using interdental brushes or string floss. I think the option of being able to add diluted mouthwash instead of water to the products will also prove beneficial for some patients’ gingival health.

“Due to the tolerable and easy to use design, I believe the Waterpik® Water Flossers are particularly suitable for perio patients, or those who are already motivated and desire optimal oral health.

“I was pleased to receive a free unit at EuroPerio8 – a few of my patients had already been using Waterpik® products and now I feel much more confident with them.”

Clinically proven to reduce bleeding and reverse the signs of gingivitis, Waterpik® Water Flossers are ideal for all of your patients, whether they require implants, crowns or bridges, or orthodontic treatment.

Find out how the innovations available could help your patients today.

For more information on Waterpik International, Inc. please visit www.waterpik.co.uk. Waterpik^® products are available at Amazon, in 

Boots and at Superdrug stores across the UK and Ireland.

Dr. Nick Harrison, from Ponthir Dental Practice of the Restore Dental Group, has been providing the Inman Aligner to patients for the last couple of years.

“I had seen the appliance marketed in the professional media and decided to take the hands-on course in order to offer a new option to patients and compliment my professional development.  

“The course itself was excellent – very inspirational. The instructors, Tif Qureshi, James Russell and Tim Bradstock-Smith were all very knowledgeable and passionate about what they were doing. They were also really personable, so despite there being many people in attendance, they made an effort to speak to everyone on the course.

“Overall patient compliance has been good with the Inman Aligner and cases have progressed quickly with great results. I have already recommended the training course to colleagues and would definitely recommend it to others.”

For more information on IAS Academy, providers of genuine anterior alignment orthodontic devices please visit   HYPERLINK "http://www.iasortho.com" www.iasortho.com or phone 0845 366 5477

There is a concept in nuclear chemistry which many will be familiar with. Critical Mass has been adapted to apply almost any situation nowadays.   When a process of change is beginning, Critical Mass is used to refer to that point when change becomes inevitable.

What starts as a mood that change is needed becomes a minority activity with early adopters, eventually tipping over the edge for widespread general change for the better.

The bigger the system, the more one can see change with necessary Critical Mass at work on a daily basis

Early Years - has General Dental Practice failed?

Is “Early Years” dentistry about to undergo a change of massive significance? Is the state of children’s teeth [as it relates to caries and GA Admissions] about to trigger a political Critical Mass change

The problem of course is this:

£3billion of funding, give or take, by the Government, aims at funding dentists to sit there waiting for patients to wheel their little rug-rats in for a ‘check-up’.

Sadly, two facts suggest this time-honoured approach is a fail.

Firstly only 50% of the population actually go to the dentist, and that is without weighting the numbers towards any problems with new migrant or ethnic groups.

Secondly, by the time the child appears for their check-up age 3-4, the caries is already established, the dietary patterns are embedded and the Prevention horse has, by and large, well and truly bolted.

http://www.hscic.gov.uk/catalogue/PUB17794/prov-mont-hes-admi-outp-ae-April 2014 to March 2015-toi-rep.xlsx  is a spreadsheet of child hospital treatment number suggesting in England alone some 110000 admissions for dental caries at about £670 per admission .

My back-of-my-vape-packet estimate is that some £73Million is spent [in England alone] with hospitals sorting out the fact that community prevention of dental disease in children has failed.  The medics have now woken up to the fact that this same diet is leading to an epidemic of child obesity and diabetes.

This pressure for change, smouldering for some time,  arguably gathered pace with the excellent planning document, Delivering better oral health: an evidence-based toolkit for prevention at

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/367563/DBOHv32014OCTMainDocument_3.pdf

Then we have the January 2015 Faculty of Dental Surgery issuing this report:

The state of children’s oral health in England at

https://www.rcseng.ac.uk/fds/policy/documents/fds-report-on-the-state-of-childrens-oral-health

GDPs do their best - but what is needed?

Patently dental teams who care for caries affected early-years-children do their best, often with imaginative and innovative outreach, but the numbers for GA Admissions suggest the problems fires are still raging despite the attempts to limit the spread by the profession from the GDP model.

Is the demand for planning of a different dental intervention for the first three years beginning to gather momentum? Are we indeed reaching a point where the energy and desire for change to be planned means that significant change will indeed become a priority?

Just look at the last year of public domain comment and criticism of the present status.

The Sugar-Obesity-Diabetes-Caries complex

Sugar is now being discussed in a widespread public debate about obesity [be it child or adult] and diabetes but led his time our medical colleagues. Caries is being discussed too.

Dentistry was the subject of an adjournment debate in the House of Commons this last week

Various media events [including the 3^rd Daily Telegraph Letter] have taken place in which members of the profession have presented the view that the present system of delivery of dental care is simply failing to deliver any effective prevention to the early-years child.

It is also unclear if the new GDP Pilots will change much in the context of a developing problem and reducing financial resources in Government spending plan. It is clear the new CDO [NHSE] has sensed this and is trying to wind the initial changes back and see where the true problem lies an th evidence takes her.

Evidence?

Sadly, there is no real evidence, because we have a problem which requires action for which an integrated approach has never been trialled, let alone undertaken.

One example of the media attention is a recent BBC Look North slot with Dr Tony Kilcoyne.  The BDA it is reported are meeting with the Chief Medical Officer’s team.

Dentistry on its own is a small backwater of medical provision.

But when we start to get frequent interventions by the medical profession, increasing interest by the broadcast media, and an increasing public desire to understand and discuss the situation as it relates to THEIR dental health and that of their children,  … well anything can happen.

Now what happens to the GDP’s element of the  NHS Budget on the back of such changes is, of course, a separate discussion.

But can all this really happen? Will we really witness 2016 as the year that Critical Mass for real change will be reached.

Dentistry and Medicine united?

I suggest the need for a “National Early Years Preventive Strategy” will be crafted which integrates medicine and dental care into a program targeted at mothers and their children and wider families that will aim to influence the diet and dental care of the under 3’s.

We as a profession have arguing this case for years and the Department of Heath have merely sat by.

I sense the medical profession are not going to sit idly by and watch the sugar/obesity/diabetes/caries scanal  wreak further havoc, be it to personal heath or their budgets.

We can but hope. 

We can hope that as a profession we are included in the delivery of a  solution.

We can but hope that something better comes out of it for the wider work of Geneal Dental Practice.