On 15 March, Johnson & Johnson hosted The OH! Panel at the British Dental Association in London.
Chaired by Stephen Hancocks, it brought together eight key opinion leaders in dentistry: Ben Atkins; Julie Deverick; Penny Hodge; Tim Newton; Anthony Roberts; Julie Rosse; Nicola West; and Helen Whelton. Each was selected for their ability to provide unique insight into how the dental profession can be best supported going forwards, given the current oral health landscape.
A vision was agreed by The Panel as something all dental professionals should work by to help improve patients’ oral health:
‘The ultimate outcome is to improve oral health and therefore systemic health. The vision is that every dental health care professional, upon seeing a patient with gingivitis and / or periodontitis, can and will:
• Make a diagnosis(es) and communicate the relevance of the condition to the patient. Explore risk factors and modify behaviour for successful outcomes
• Help every patient who receives the diagnosis(es) to be empowered to improve their oral health for life.’
Julie Deverick commented: ‘I’m excited about the vision in the statement, because it’s something we can all now bring to our Societies and to our profession.’
Johnson & Johnson have an ongoing commitment to the vision statement, and will work with that in mind, ensuring that all professional communications support the concept, to the benefit of the profession and patients.
The OH! Panel was a natural extension of The OH! Challenge, which was launched at the 2017 British Dental Conference and Exhibition. At the event, dental health care professionals (DHCPs) were invited to undertake a simple survey, created to test their knowledge in relation to key oral health topics. This provided valuable data for the creation of a communications programme to support DHCPs in keeping their knowledge current.
In total, 464 dental health care professionals took part in the survey. Overall, the average score amongst all participants was 51%.
Further key findings included:
• 46% did not know that gingivitis and periodontitis are a continuum of the same inflammatory disease
• Only 44% knew the updated BPE guidelines for code 3 sextants
Please visit www.listerineprofessional.co.uk to see the results in more detail, to take the test and to access the supporting programme of evidence-based content.
Panel bios
Ben Atkins is the lead clinician of a prototype practice. He is a council member for the National Association of Primary Care, a BDA Press and Parliamentary Representative, a clinical advisor to NICE, and a Trustee of the Oral Health Foundation.
Julie Deverick is a dental hygienist and President-Elect of the British Society of Dental Hygiene and Therapy (BSDHT), taking on the role of President in November 2018.
Stephen Hancocks is a dentist and Editor-in-Chief of the British Dental Journal. A well-known personality within the dental industry, he is also an accomplished speaker, lecturer and performer.
Penny Hodge is a specialist periodontist and an Honorary Senior Clinical Lecturer at the University of Glasgow Dental School. She is also the President of the British Society of Periodontology.
Tim Newton is Professor of Psychology as Applied to Dentistry at King’s College London Dental Institute. He has worked in behavioural sciences in relation to dentistry for over 25 years.
Anthony Roberts is Professor of Restorative Dentistry (Periodontology), Clinical and Academic Lead for the Diploma of Dental Hygiene, and Head of Department of Restorative Dentistry, all at University College Cork.
Julie Rosse is a practising dental hygienist at three dental practices. She was the President of the BSDHT between 2012 and 2014, and is a member of the British Society of Periodontology.
Nicola West is a Professor/Honorary Consultant in Restorative Dentistry (Periodontology) at Bristol Dental Hospital, Honorary Secretary of the British Society of Periodontology, and Secretary General of the European Federation of Periodontology (EFP) 2019.
Helen Whelton is a Professor and Head of the College of Medicine and Health at University College Cork. She is a recent past-President of the International Association for Dental Research.