Previously on this very blog, I have written about the power of storytelling but how we use stories and imagery are still incredibly important when we get up in front of an audience.

If you want people to remember what you say, tell a story. Paint a big visual picture. Don’t just say you deliver great customer service, find a surprising or funny story about how you delivered amazing customer service. Link it to our emotions.

This evening is the Day of Atonement or Yom Kippur, which is a 25 hour fast that commences at sunset. The central themes of the day are atonement and repentance. At certain points of the service (both tonight and tomorrow) there will be a sermon from the Rabbi or Minister of the Synagogue. At every synagogue around the world there will be similar themes. From experience of some bad sermons over the years, those that keep the attention of the audience will involve a number of stories that can be linked together to form an overall message that the speaker wants to get over to their audience or congregation. If parts of the biblical texts or transcripts are just read out then people will just switch off. Stories will keep the hungry audience, entertained and engaged!

Groups don’t need more facts. We definitely need more stories – especially good ones.

So with 4 weeks to go to the GDPUK Conference, I want to remind you that all our speakers on the day will have excellent stories to tell, that we believe will keep you engaged and interested. The conference promises to be slightly different to a normal day at a dental conference. Why not come along and join us. We look forward to seeing you on the 4th of November. There will be plenty of chance on the day....for us all to share our stories.

Thanks for reading :)


Speaker lineup -

Conference and ticket information -


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