Nobel Biocare – making implant orders easy

We live in a digital age. With e-commerce now one of the fastest growing markets in Europe, many companies are now turning to online stores as way to offer customers even better service, with greater flexibility and the option to place orders at any time, day or night.

Among the companies leading the way in this field is Nobel Biocare, with its new online store found at: store.nobelbiocare.co.uk. The design and layout of the new store has been based on an extended period of research and development to provide customers with the very best experience possible.

Glenn Rhodes is Head of Marketing at Nobel Biocare. With over 20 years’ experience in marketing, Glenn has worked across the dental and healthcare sectors and has overseen the introduction of the new online store to the UK market.

“When we set out to create a new online store we wanted to make sure we got it just right,” says Glenn. “Our customers are always our number one priority, so a long time was spent researching the market and assessing what does and doesn’t work in order to provide the best online shopping experience. The result is a finished product that looks incredibly crisp and clean. The menu system in particular has been designed to be simple and intuitive so customers can find the products they’re looking for in as little time as possible.”

According to Glenn, the launch of the new online store comes as part of Nobel Biocare’s ongoing commitment to providing the very best service and support. Designed to make online ordering easier and more convenient, providing a valuable extra option for customers who may be pressed for time, or who would like to place orders outside of normal working hours.

“We’ve made our entire product range of over 1,700 product available, with everything from implants to tooling and abutments all easily accessible,” continues Glenn. “Each product page contains a detailed description of the product alongside technical specifications and a zoom feature such as you will find in many other high quality stores you will find online.

“To make the ordering process easier, the system also relates products together so that if you’re searching for an implant, you will also find drills, tools, healing abutments and numerous other associated products included below the main listing. You can also design your own personalised product catalogue, so that all of the items you commonly order can be found swiftly at the click of a button. This means you can spend less time ordering, and more time doing the things that really matter in practice.”

Another notable innovation found in the online store is the inclusion of an organic scrolling “home page”. This page provides a stream of regularly updated information to assist customers, and also acts as a portal to additional services and content, such as online training opportunities with iTunes U, social media links, and video testimonials from satisfied customers. Users will also appreciate easy access to information about returns policy, how to contact the company, and further customer support.

Though the new online store has only been in operation for a short time in the UK, according to Glenn, the feedback his team has received so far has been extremely positive.

“The response we’ve had so far has been fantastic,” concludes Glenn. “Our customers really appreciate the chance to be able to place orders at a time and location convenient to them. While of course we are always available during our regular office hours the online store has given our customers that extra option to place orders whenever and wherever they want. Our customers also value the fact that they can review their order history and create their own personalised catalogue to make ordering regular items an absolute breeze.”

To register for the Nobel Biocare online store, simply visit store.nobelbiocare.co.uk and click to “sign in or register” at the top of the page. This will require only a few simple details including your name, email address and customer number. If you are new to Nobel Biocare, you can also request to be contacted by a sales representative who will be more than happy to assist you in setting up your account and getting started.

For more information contact Nobel Biocare on 0208 756 3300 or visit www.nobelbiocare.com

To register for the Nobel Biocare Online Store go to:

store.nobelbiocare.co.uk