Digital Dentistry

Jonny will share his views on digital marketing, social media and technology focusing on the dental profession.
Jonny Jacobs is the Sales & Marketing Manager at GDPUK. GDPUK.com is the largest online community for dentists and dental professionals in the UK with 10,000 members. GDPUK publishes dental news and blogs centred on dentistry. GDPUK is also well known for its active forum, where dentists discuss, inform, learn and engage with each other every ...day. On average there are over 600 different contributors to the forum every month. Membership of the site is free. For more information please get in contact. jonny@gdpuk.com @jonnyjacobs Jonny Jacobs on LinkedIn More
MAY
04
0

Key issues discussed at roundtable event

ADG-Healthcar_20180504-145946_1 Healthcare Markets Intelligence

 

In partnership with LaingBuisson, the Association of Dental Groups (ADG) recently hosted a roundtable event to discuss current challenges facing dentistry and identify possible solutions that might help to ensure the long-term sustainability of NHS dentistry.

Chaired by former Deputy Chief Dental Officer at the Department of Health Sue Gregory OBE, and attended by a number of principal figures in the profession, the roundtable addressed a number of key issues that are threatening to undermine the delivery of dental care.

Education and training, regional variations in the supply of dentists, dwindling numbers of EU dentists, and the greater demand for skills mix in the dental practice were among the topics discussed. As the stakeholders identified at the roundtable, changes will be required in a number of areas to get to grips with the problems that lie ahead – including greater involvement from the government and NHS commissioners.

The roundtable was a huge step forward for dentistry, bringing together most of the key organisations for the discussion, but there is still a lot of work to be done. The Association of Dental Groups will therefore continue to work closely with key stakeholders from the profession as well as senior government and NHS figures moving ahead.

 

For more information please visit http://www.dentalgroups.co.uk/dentists/HealthcareMarkets_May_2018_ADG_Roundtable.pdf

  298 Hits
298 Hits
MAR
08
0

Help me with end of year spending.....

Help me with end of year spending.....

 

Below you will find an infograph we have created from a recent thread on GDPUK which was titled - help me with end of year spending....

The thread is still ongoing but we think it demonstrates the way our users use the site. They take advice from each other and peer reviews are therefore important. 
 
We are pleased buying decisions are formed via the forum, this shows the importance of opinions from peers and how we believe GDPUK is used to form decisions before making purchases.
 
The forum is now approaching nearly 270,000 posts, from just over 23,600 threads, so similar discussions to the one we have highlighted are taking place every day.
 
As you can see from the infograph below some of the items discussed are big purchases. Digital products are obviously the products that are at the top of “wish lists” but some affordable items also on the infograph. We hope you find the info and thread interesting and certainly extremely positive to see a buying thread with so many opinions and knowledge. 
 
 
 
 
 
 
Thanks for reading, we hope you have found the infograph and thread on the forum useful.
 
 
 
  1264 Hits
1264 Hits
MAR
01
0

"I will be sure to recommend this Service"

"I will be sure to recommend this Service"

 

 

 

 

We have now been offering GDPUK Members our Switch and Save offer on Credit Card Merchant Fees for a number of months.

Card payment services can be very costly to dental practices. Our partner, Nexpay can reduce your monthly bills by up to 60%. That could mean an annual saving of several thousands of pounds. 

Overall we have saved our members a combined £100,000, well on our way towards a million pounds.

Testimonials are now flooding in, they can be viewed below and also on Feefo here.

Fill out the form here or click on any of the images and see how much you can save today for your dental practice or business. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Fill out the Form today and Start Saving!

 
 
 
 
 
 
 
  2004 Hits
2004 Hits
JAN
15
0

EU Payment Services Directive now in force in the UK

EU Payment Services Directive now in force in the UK

 

All businesses are now banned from charging ANY fees for credit or debit card payments. The ruling came into force on Saturday 13th January.

The new rules, which have now been made into the law as of Saturday, will mean all surcharges are banned when businesses process card payments.

So there will be no charges for paying by debit or credit card, including American Express and linked ways of paying such as PayPal or Apple Pay.

As an example, when booking flights, you will no longer be charged extra for paying via credit card. Below are a few examples of charges. (from Money Saving Expert)

It is estimated that surcharging cost Brits £166 million in 2015.

  • Driver and Vehicle Licensing Agency (DVLA) - £2.50 credit card fee on all transactions
  • Council tax - 2.5% credit card fee for Ealing Council
  • Flights - Flybe charges 3% on credit card and PayPal transactions
  • Packaged holidays - Thomas Cook has a 2% credit card fee
  • Paid-for TV - Sky charges a 30p/mth fee on recurring credit card payments

The rules will apply to any UK company which is selling to UK consumers.

Switch and save
Change payment provider today and save up to 60%

The reason this is being mentioned in a blog on GDPUK is……

One because of our offer for members, where we can save dental practice money on their card payment fees, which are obviously different area when compared to the new law above but still relevant.

Secondly, businesses often charge these extra charges as listed above (especially smaller businesses such as dental practices) because of the fees the business was paying the merchant supplying the card service and they were passing on the charge to the consumer.

So therefore checking your card machine rate is more important than ever. 

One of way of helping small business owners reduce these costs is by checking your rate. Card payment services can be very costly to dental practices and other small businesses. By comparing your rate, you can reduce your monthly bills by up to 60%. That could mean an annual saving of several thousands of pounds.

 

Find out more info here via GDPUK Services. Just fill out the form at the bottom of the page and within a few days you can be making savings. Just Switch and Save!

This offer is primarily for dental practices but we can also look at other businesses that take card payments on a daily basis and see how we can help reduce your costs. Just enquire via the form on the GDPUK Services page.

Further info about the EU Payment Services Directive here.

  1437 Hits
1437 Hits
JAN
08
0

7 Easy ways to save money and time in your dental practice in 2018

7 Easy ways to save money and time in your dental practice in 2018

 

Save money and time in your dental practice in 2018 by Jonny Jacobs

One of the aims we have always looked to achieve at GDPUK is saving money or producing special offers from our advertisers and partners for our 11,000 members. Running and operating a dental practice (or any business) can be extremely expensive and time consuming. Not all expenses or direct debits, will get checked every month because they aren’t always the first priority but often expenses can go out of our control.

Below is a short guide we have produced that looks at some ways you can save money and time in your dental practice in 2018.

**Disclaimer** A few of the money and time saving suggestions, are services that are offered by GDPUK via third parties. These services are available elsewhere but the suppliers we have mentioned have produced excellent savings for our members and provide a service that they have been extremely happy with. Only our opinion!

 

Insurance

Dental Practices need all sorts of insurance. Insurance is always worth shopping around for when you consider the amount of cover a dental practice needs on a regular basis.

There are a number of insurances that a dental practice may choose to buy such as dental practice insurance, dental locum insurance, pressure vessel inspection, keyman protection insurance. All the policies are worth comparing the market, with a number of companies specialising in this area such as All Med Pro, Lloyd & Whyte and MIAB.

 

Dental Supplies

Over the years on the GDPUK Forum, our members have found that it is worth doing a price audit on their top 20-30 supplies in the practice based on volume per month and it can be found that with a bit of shopping around of dental suppliers, you can make some considerable savings for the practice. Obviously, credibility, reliability and efficiency of the suppliers also need to be taken into account for important supplies but some considerable savings can be made. This is certainly worth auditing a couple of times a year.

 

Credit Card Fees

We’re always looking to help you reduce costs without compromising the quality of your patient care. That’s why we’re working with nexpay to ensure the fees you pay on credit card processing are extremely competitive and save your dental practice money. Just contact us by the link below, nexpay will review your existing account and undertake a full market comparison. They will then produce a report that shows you the potential new tariff savings. Some GDPUK members are saving thousands of pounds a year on card processing fees.

You still provide the same service to your patients but save on the processing fees, which over a calendar year can often be quite a saving! Find out more here.


Water

Water is used a lot in an average dental practice. On 1 April 2017, businesses were given the freedom to choose which water supplier to buy their water and wastewater services. This means there are loads of dental practices that will be paying over the odds for their water supply, certainly worth a quick shop or call around. Companies like utilitywise and openwater will offer a comparison service and advice on what is a good offer. Once again a great opportunity to reduce costs in the new year.

 

Energy

GDPUK.com has teamed up with a leading independent business energy brokerage who is constantly striving to source the best products and most competitive market rates for businesses. With a vast array of suppliers and products available to the business market, quite often businesses are left without clear guidelines as to which is the best deal. Our broker can offer a comprehensive panel of suppliers who are vying for your business. For more information, please follow this link - https://www.gdpuk.com/energy Other similar type services are also available.

 

CQC and Regulation

Compliance is changing faster and faster. From the CQC Fundamental Standards in 2015, to the GDC standards in 2014 to changes in employment law, health and safety, sharps regulations and a whole lot more. Because the volume of compliance and regulation in a practice can seem to be overwhelming, it can be difficult for a dental practice owner or practice manager to keep on top of it all.

Services such as icomply and rightpath4, help to tell you what to do and keep you updated on the latest changes and legislation. This can help to save the practice a lot of time, stress and misunderstanding. It does help having everything in one place.

Right Path 4 who have always been great supporters of GDPUK have a special offer on for members of GDPUK. All future updates to the Right Path 4 system are included in this monthly fee. Further information here on how they can help you in your practice.

 

Software Systems

Although not necessarily saving you money in the short term, dental practice software systems certainly make your practice streamlined and more efficient for all members of the team.

You can save a lot of time in your practice by going paperless. One of these paperless systems is offered by iSmile, who offer your very own branded Patient Portal, where you can give your patients the ability to fill in medical history forms on their desktops, tablets and mobile devices prior to their appointment. iSmile can automatically email medical history forms to your patients, which are filled out securely online and then transmitted back to iSmile and stored within the patient's file, significantly reducing workload and paperwork at the dental practice reception.

Further information on this subject can be found via the GDPUK Forum:- Going Paperless.

 

We hope you found this guide to saving money and time in your dental practice extremely useful and it has got you thinking about areas that could be improved in your business.

Thanks for reading.

  2120 Hits
2120 Hits
DEC
08
0

3 for 2 offer for advertising on GDPUK in 2018

3 for 2 offer for advertising on GDPUK in 2018
 
 
Want to reach dentists in the UK?
 
Want to increase exposure of a new product or service?
 
Want to move away from traditional advertising and instead utilise digital advertising?
 
If the answer is yes to any (or all) of those questions ..... then you have found the perfect offer to facilitate those needs
 
We are running an offer.
 
We are aware it's not manic Monday or black Friday but we have taken a risk and put a special offer out anyway.
 
Contrary to a lot of advice found on social media, these offers work incredibly well for GDPUK.
 
In fact one of these offers, actually produced one of our most loyal clients over the last few years and it has helped us build up a brilliant working relationship with that particular business.
 
So today we are offering a 3 for 2 offer for booking advertising on GDPUK in 2018.
 
Book advertising in Jan and Feb 2018 and get a third month of advertising absolutely free.
 
 
 
Leaderboard Banner - appears at the top of all Jan & Feb 2018 plus an extra month - £1650 + vat
 
Forum Banner - Appears on forum pages on left hand side - £990 + vat
 
Front page Banner - Appears on front page and blog page - £990 + vat
 
Email Banner - Appears on daily digest email in 2 spots - £780 + vat
 
 
*All advertising includes opportunity to post special offers / PR to our products update page, this gets shared on social media.
 
**For £150 + vat for the 3 months booked, your banner can also appear on our mobile app in the 3 months you book above. Please ask for further details. 
 
If you would like further information about these offers or would like to receive further information about GDPUK. This email address is being protected from spambots. You need JavaScript enabled to view it.
 
 
 
 
  711 Hits
711 Hits
DEC
07
0

Amazon Threat to the Supply Chain?

Amazon Threat to the Supply Chain?
 
A slightly US focused story but yesterday (6th December) an interesting report was released by Morgan Stanley.
 
The report by Morgan Stanley says Amazon isn't gunning for pharmacies or medical devices just yet. Instead, it's turning its attention to the dental supply business.
 
Should the traditional dental supply businesses (such as Henry Schein) be worried? 
 
Probably not just yet but I do believe that Amazon Business will be a force in the next ten years, supplying consumables, stationery, office supplies, food etc for all businesses both big and small. (not just dental)
 
How will this work?
If we take a dental practice as an example. The person who does the purchasing for the practice will have an amazon business account (many already do) and will start to buy dental consumables and even equipment on the amazon site. It will be convenient, familiar and reliable. This is definitely something to watch over the coming months / years in the US first and the UK won't be far behind.
 
Read more here.
 
Further Info on Amazon Business UK
  946 Hits
946 Hits
NOV
10
0

GDPUK Latest News and Blogs - w/c 06-11

GDPUK Latest News and Blogs - w/c 06-11

 

Below you will find some of the top news and blogs posted on GDPUK, week commencing 6th November.

 

1. At LMC Conference, doctors will vote on GPs leaving the NHS https://www.gdpuk.com/news/latest-news/2771-gps-to-vote-on-leaving-nhs

2. BDIA takes initiative towards Brexit https://www.gdpuk.com/news/latest-news/2776-bdia-leads-initiative-on-brexit

3 .MPs debate child oral health https://www.gdpuk.com/news/latest-news/2778-mps-debate-child-oral-health

4. @DentistGoneBadd posts a serious blog https://www.gdpuk.com/news/bloggers/entry/2037-dentistry-is-not-immune-from-harbouring-sexual-abuse-we-must-be-vigilant-too

5. Portsmouth graduate wins student of the year award https://www.gdpuk.com/news/latest-news/2780-portsmouth-graduate-wins-student-of-the-year-award

6. Coca-Cola ‘threatened to cut investment’ over sugar tax https://www.gdpuk.com/news/latest-news/2779-coca-cola-threatened-to-cut-investment-over-sugar-tax

7. Enough is enough: BDA demolish case for ARF levels https://www.gdpuk.com/news/latest-news/2770-enough-is-enough-bda-demolish-case-for-arf-levels

  914 Hits
914 Hits
OCT
26
0

What makes a successful banner ad?

What makes a successful banner ad?

 

 

A few basic things are always needed in a banner ad to ultimately give you an excellent click through rate. (CTR) We have collected our experiences and thoughts together to produce a short blog on what makes a successful banner advert.

 

A clear call to action (CTA), has to make sense for your product or service. Such as “Shop Now”, “Learn More” etc. A call to action always has to be included.

Secondly the banner ad can be compared to the billboard in the street, the consumer has a split second to decide if they are interested in the product or service. So you need to decide what you want the consumer to see and take away in those few seconds you have to grab attention to your product or service. This can be a catchy headline, an aspirational image or a hybrid of the two!

Basic animation is also always recommended. Animated GIF is therefore recommended over a static image. Keep it simple and to the point, telling a story rarely works. But the advantage of the animated GIF is that you can put together a  series of frames then combine them in such an order that will eventually form some sort of animation and attract attention.

A theme I always go back to when talking to customers is the landing page. The clickthrough needs to land on a landing page that delivers what the banner ad promises. So that when you do secure the click from the consumer, you make sure they get the information the consumer desires. So basically you need to ensure you promote a product or service and not a website / homepage!

This blog - http://www.boxofads.com/blog/always-fine-tune-your-landing-page/ sums up the value of a landing page quite nicely. While designing a campaign think about it as a whole, an ad makes the first impression, and a landing page is a continuation of this impression.

We also recommend that our clients don’t just have one version of the their banner ad. We always say to test the colours, the CTA or the headline and see what works in line with the branding of your business. The software we use (DFP) can handle more than one ad in the space you book, so it's always worth testing a few banners and seeing what performs best. The same can also be said of landing pages as well.

Thanks for reading, hope this short guide to what makes a successful banner is useful.

 
  1011 Hits
1011 Hits
OCT
05
0

What is stopping your landing page converting sales leads?

When running a marketing campaign we are told that landing pages are an extremely important part of the sales journey. This is still a true statement and something we always make clear to all our clients.

In this blog, I want to look at what happens when once you have a landing page created but it still isn’t converting in the way you desire, what mistakes are being made with the page and where could it be improved? I have identified a few reasons why the page may not be performing as you hope...

Social Proof

Reviews and testimonials are incredibly important. Reviews or testimonials will act as social media proof, so when a customer is looking to purchase, they will often look to others for cues concerning whether to make the purchase or not. So making the excellent reviews or testimonials prominent is certainly a good start to improving your landing page.

Being Clear?

Is your landing page actually clear enough? Have you explained what your business offers and how it is unique? Your landing page should always contain a clear description of what your company actually offers! The copy needs to be clear and not overly full of jargon and too many words.

Too Much Text!

Remember you only have 5 seconds to convince the person clicking on the site. This means the landing page must be focused on one single objective, which is clicking on your call to action (CTA). As I said before it needs to stay clear and direct. Not too much text but enough to get the message across. Focus on the benefit: this is what you will get by clicking here.

What is your USP?  

It is vitally important that you have a very clear and exciting USP. An exciting Unique Selling Proposition leads to people clicking on the CTA because they want to know more. Explaining your USP can work well either using a bullet list or a short, informative video, that gets the message across and leads to the results you desire.

Too many details.

If on your landing page you present a form in which you want your potential clients to share their details, make sure you ask only for the information that is really essential. If you want to send the prospective client a white paper about selling their dental practice, you only need a name and an email address. Focus on getting the essential details and achieving the result of someone engaging with your business.

Always be testing.

The only way to know that the content is persuasive, the video or images work and how successful the form is, you have to keep testing and tweaking the page. On a an optimised landing page, every aspect, should be tested to ensure you’re using the right option to maximize your conversion rate.

Thanks for reading and we hope you have picked up a few pointers to improve one of the most important sales funnels in a modern business.

 

  1287 Hits
1287 Hits
SEP
13
0

Switch and save

Switch and save

Change payment provider today and save up to 60%

GDPUK are always looking to help you reduce costs without compromising the quality of your patient care. That’s why we’re delighted to announce a new partnership with nexpay.
 
Who are nexpay?
 
Nexpay is a leading UK based payment consultancy and management company, officially licensed by Visa and MasterCard for the provision of card payment services.
 
Why nexpay?
 
Card payment services can be very costly to dental practices. Nexpay can reduce your monthly bills by up to 60%. That could mean an annual saving of several thousands of pounds.
 
GDPUK and nexpay - partners in payment
 
We’re so committed to helping practices like yours that we’ve established a joint mission with nexpay. Our ambition is to save members of the site over £1M in card processing fees. And we’ve already started.
 
Putting our money where our mouth is
 
406 dental, run by GDPUK founder Tony Jacobs has been the first to make the switch saving a massive £2,526.96 over a new contract term.
 
Tony said “We always want to save without compromising on service. After a full market comparison, nexpay offered extremely competitive rates, which ensured that 406 dental had no hesitation in switching.”
 
Who could benefit from this price comparison?
 
Dental practice owners, dental practice managers, dental corporates and any business owners who take card payments.
 
How it works
 
 
2) nexpay will review your existing account, undertake a full market comparison and produce a report that shows you the potential new tariff savings.
 
3) Simply decide if you’d like to start saving on your payment services.
 
Proactive merchant management
 
Nexpay has dedicated people who are passionate about payments and security. Just like GDPUK they work proactively to provide you with the best possible service. Together, we will review your account on a monthly basis to make sure you are receiving the best rates.
 
You’ll then receive personalised reports that outline your savings and have access to in depth reporting confirming how your account continues to benefit. Please click to read more on the GDPUK website, where you can fill in all your details via a contact form. Click here for further informationWe’re so excited to be able to announce nexpay as a partner. We believe that, together, we can benefit the whole GDPUK community.
 
Thanks for reading and supporting GDPUK. 
Jonny
 
  1579 Hits
1579 Hits
MAY
15
0

10,000th Daily Digest Email!

10,000th Daily Digest Email!

 

Hello all,

Today (17th May 2017) we will be delivering our 10,000th daily email digest to our GDPUK members. Something we are extremely proud of.

  • Our first daily digest was sent out in 2008 when we built the first GDPUK website (pictured above).
  • Barring one or two hiccups alomng the way.... We have sent out 3 daily digest emails a day since.
  • The emails contain the latest news from the site, plus the top forum posts of the day. This keeps our members engaged with the site and more importantly, what is happening within UK Dentistry.
  • The digest contains advertising banners from our partners, so thanks to all our loyal clients and friends over the last ten years who have made it possible to reach this milestone.
  • In that time we have had 54 different people post over 1000 times on the forum pages. All that posting helped to create the unique content of the digests. So thanks to the 54 people and the thousands of other posters who have contributed to the site.
  • Thanks also, to over 10,000 members of the dental profession who have signed up to the site since 2008.
  • The GDPUK forum continues to thrive on a daily basis. The forum has had over 22,000 threads created and nearly 256,000 replies to those threads. That is 11.5 replies to every thread created. A lot of knowledge and content contained in our forum pages :)
  • You have to be a member to view our forum and daily digests. Register for free here.

Thanks again for supporting and reading GDPUK.

 

  1431 Hits
1431 Hits
MAY
15
0

Listening, talking and networking:- Dentistry Show 2017

Listening, talking and networking:- Dentistry Show 2017

We enjoyed an extremely busy couple of days at the Dentistry Show on Friday and Saturday in Birmingham. This year we didn’t have a stand, so we did a lot of walking, talking and listening of course…...

A few initial thoughts and products that caught the eye:-

The Full Picture

In a room of a few thousand people, it always intrigues me the different impressions people get from the show. “Fantastic show”, “our stand has been so busy” “selling loads of gear” and then you move about 3 feet to the next stand and the reaction is totally different “waste of time”, “not as busy as last year” “this part of the room isn’t getting any footfall” so when stepping back and looking at the full picture, I reckon it is somewhere in the middle. The show was certainly busy but it is not for everyone.

Takeaway - it is not always about following the crowd. This kind of show works for some companies but not all.

Closer Still

Closer Still Media, have built an amazing business, which is demonstrated by the fact that the show attracts a huge number of exhibitors, speakers and visitors. As you will know from previous blogs, GDPUK have not always had the best experience at the Dentistry Show but we must say that it has a great spirit, atmosphere and 2 days seems a perfect amount of time.

Well done to all the Dentistry Show team and the wider Closer Still Media team which is now over 200 people strong. They obviously understand the formula to produce extremely successful events.

Internet of Things

Last year we reported on Oral-B’s move into connected toothbrushes and now Philips have followed with the Philips Sonicare DiamondClean Smart which not only is incredibly smart with its matt black handle, black brush head and charge in glass technology, it also uses connected technology to inspire and motivate patients to take better care of their oral health. I believe it will be available to consumers in the next few months. Great to see dentistry leading the way in connected devices and improving oral-health at the same time.

Good to Great

“Good to Great” is a journey to greater business prosperity for dentists, which has been underpinned in the last 12 months by the introduction of SoE’s Customer Success Programme. (Software of Excellence). The Good to Great Challenge encourages dentists to think more clearly about how they can optimise their performance and maximise revenue and provides a vehicle by which dentists can track and follow the progress of likeminded dental practices. More information available here - http://www.g2gchallenge.com/ 

Will be interesting to see how many practices get involved in this challenge and what affect it has on their practice over the 12 months.

Social

The show is great for networking which is demonstrated by the thousands of people attending and the huge queues at the Starbucks just outside hall 5! I really enjoyed this element of the show, fantastic to catch up with so many people from all areas of the profession.

A few other mentions and thoughts

  • The Simply Health juice drinks were delicious and perfect after a few beers on the Friday evening. I am sure anyone who attended the Dental Awards or the Dental Circle party also found those drinks refreshing :)
  • Prem at Quick Straight Teeth certainly caught the eye but I know this has been covered elsewhere on social media :)
  • The dental industry certainly seemed positive overall, digital is growing. Innovation isn't always the quickest in dentistry compared to other sectors but some of the options and resources available to a dentist just starting their dental practice journey are endless.
  • The 3M intraoral mobile tablet scanner is extremely clever and could be excellent for interaction with your patient. Info here.

Thanks for reading and hopefully see you at the BDA Conference in a couple of weeks. Get in touch if you would like to meet up or need some advice on the best restaurants in Manchester.

  1830 Hits
1830 Hits
APR
20
0

What is GDPUK?

What is GDPUK?

 

 

GDPUK.com is for dentists and dental professionals to discuss all aspects of their profession, their practice and their business, centred on the UK. Subjects dissected have been diverse, from tips on simple techniques to guidance on buying major equipment, to discussions on the various practice management software packages, and of ongoing developments in British dental politics.

Established since 1997.

Moderated in Manchester, England by Dr Tony Jacobs BDS, the Group was started in Summer 1997, and continues to grow rapidly. Tony continues to work in his family general dental practice in Manchester.

Dental News

GDPUK.com also publishes UK dental news, and has had many exclusive stories, as well as being able to publish the latest news relevant to dentistry before other dental news providers. Latest news.

Blogs

In addition GDPUK blogs, both editorial and product updates are well read throughout the dental profession and industry. Latest blogs here.

GDPUK Forum

The group now has over 10,000 members, and attracts interest and sponsorship from major companies involved in the dental trade. The forum has had over 22,000 topics created and over 254,000 replies. That is 11.5 replies for every thread created! A huge amount of content and information.

Joining the Forum

The site remains free to join for all members of the dental profession. Register here.

Advertising

Advertisers can look forward to their banners being displayed thousands of times in a verified manner, using professional banner server software, to a targeted group of UK dental professionals.

Media Pack

Revenue is generated on the site by companies in the Dental trade, advertising on the site. More information about what GDPUK can offer our advertisers, can be found in our latest media pack. Please This email address is being protected from spambots. You need JavaScript enabled to view it. for the latest media pack.

Further Information

For further information on what GDPUK can offer, please This email address is being protected from spambots. You need JavaScript enabled to view it.. Jonny will be attending both the upcoming Dentistry Show and BDA Show, get in touch if you would like to arrange to meet up.

20 Years of GDPUK

The site was established in 1997 and this year marks the 20th year anniversary of dentists talking to each other using the GDPUK medium. To mark the occasion we will be hosting a conference on Friday 17th November in Manchester. More details to follow.

 

20th Anniversary Publication.

We are currently putting together a publication that will be published in digital form in November 2017 around the time of the conference. If you would like to contribute to this please get in touch. We will also have advertising opportunities available at the conference and in the publication. For further information, please get in touch.

  1435 Hits
1435 Hits
MAR
24
0

Part 10 - Digital Can Help Your Non-Digital Media Channels

Part 10 - Digital Can Help Your Non-Digital Media Channels

 

In a 2014 study commissioned by Brand Science and Microsoft, the study shows that not only does online advertising deliver excellent ROI efficiency, but it also provides extra value to your other spend in the media. Can be read here [PDF].

In basic terms the report shows that the difference in ROI is striking when a campaign has an online element against those that do not have any online element. When online advertising is added into the mix, the return on investment is much improved.

From a dental point of view, this means that when a brand sponsors an event or runs a conference for their clients, the marketing campaign needs to cover all mediums.

Over recent years, this is the way the online marketing world has evolved. Brands within dentistry have been hesitant to spend all their budget on online marketing but will often use some of their budget online, to compliment campaigns in magazines, events they are hosting or to promote attendance at an exhibition.

Businesses can see that they need coverage across all mediums, their customers are constantly using and sharing digital content and therefore digital is becoming as important as non-digital channels when looking to achieve maximum ROI on their marketing spend.

Therefore, digital is certainly important in the marketing cycle and plays a part in helping produce results from non-digital media channels. This is another reason that online marketing is here to stay. 

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April & May Offers on GDPUK

The dental exhibitions are approaching in May.
 
So we have put together some offers for you.
 
Reach thousands of dentists on a daily basis. Established since 1997, GDPUK has over 10,000 members, who are part of the dental profession. 
 
Publish content to the most read dental online publication in the UK. Over 22,000 threads created. Thousands of readers of our daily news and blogs. 
 
Even get content shared on our forum thread for advertisers. 
 
Banners appear on the forum, news and blogs.
 
Excellent value, you can publish more than one banner ad at a time. Ask us for more details. 
 
Limited space available on our featured email banner slot in April and May. Email arrives in your target audience's inbox, 3 times a day. Opened over 120,000 times a month.
 
For April and May 2017 we are offering buy 2 months and get an extra month free. You can choose your third month at your own discretion. Terms and Conditions Apply. Email below for further info.
 
Get in touch today for more information and pricing. This email address is being protected from spambots. You need JavaScript enabled to view it..
 
 
 
 

 

  1493 Hits
1493 Hits
MAR
14
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Part 9. Engagement

Part 9. Engagement

 

In Part 9 of this series, we take a look at engagement and the number of options we have to engage with potential customers. 

Online advertising lets you know a customer's exact level of engagement. You can see how many impressions and clicks an ad has and where the ad has been clicked. This again gives you the marketer, a lot more information than ever before.

Although the click to a landing page is a form of interaction and engagement, the measure of engagement is often based on other criteria and seen as a compliment or an alternative to measuring the traditional click which has been historically the first form of engagement taken into account. So this means this could be via content, ads or audience interaction.

You therefore can see what has been effective for your product or brand in achieving engagement; comments, impressions, shares, recommendations, social media, contact forms, competition entries etc

You might have circulation and readership data for a print publication, but you can’t know how much time customers spend interacting with your ad, how much time they spent on your website, if they researched more of your products, and whether that ad led to conversions. In fact, with print it is impossible to even see if someone has seen the ad in the magazine. Print advertising is often just following the old adage of “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” (John Wanamaker (1838-1922) At least with online ads, you get to see how much engagement there has been.

An online presence gives you all of a whole range of valuable data and places you in a position to learn where your most engaged prospects live, work or interact. With a bit of research you can find out where your potential customers congregate, whether that is a forum, social media or a marketplace like Amazon or Ebay.

This access to data means you can start to reach people where they are most engaged and where they are genuinely interested in receiving your message.

When using social media, online ad engagement can then be used for engagement retargeting, which is now used by all major retailers and marketplace sites.

To summarise this part  of the series, online advertising has all the right skills not only to attract your potential customers but to get them properly engaged and totally involved in what product or service you are looking to offer. Online advertising opens a world or opportunity and options to get your client engaged within your story. 

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1607 Hits
MAR
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Part 8. Reach

Part 8. Reach

 

 

The image above greeted me this morning in an email from Google. The email read “With last week's announcement of YouTube TV, the lines between TV and online video continue to blur.”

Read more here. I thought this was perfectly linked to part 8 of the blog on Reach and how attracting interest in your product or service needs to incorporate so many different mediums to be effective. 

So according to Google, people are watching less live TV and turning to their computers, smartphones or tablets for their favorite shows, music, and to access their news.

Marketing professionals therefore need to make sure that they are staying in front of their customers and tracking their behaviour. So as all the latest stats suggest, your customers are online, so you should be too, and sooner rather than later!

Moving online gives you access to a global audience (if that is your target) and it means your ads can be working for you 24 hours a day. The options are practically limitless when it comes to your reach capabilities when you take your campaign online.

This means that your reach increases dramatically once you start the online advertising journey, as discussed previously you have a lot more control over your ads and they are building up impressions and clicks 24 hours a day, reaching unique 

Online advertising enables you to promote your products and services locally, or even worldwide. With the print media you can only reach fix number of customers limited to a certain location, but online offers you a global opportunity and certainly a larger number of options than has ever been possible before.

So with a modern marketing plan, your reach can be greater than ever before. Your online advertising plan can incorporate social media, video, blogs, plus of course specialist sites for your particular niche. Utilising all these methods of retargeting, means you can reach your target audience a number of times a month and hopefully get your message across to your desired audience.

Thanks for reading.

 

Part 7 on Affordability Here.

 
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22,000 Threads Created

22,000 Threads Created

 

Established since 1997, GDPUK.com continues to go from strength to strength. 

Since moving to our present site in 2008, the forum has had over 22,000 topics created. The 22,000 topics have received over 250,000 replies! That is 11.3 replies per topic created, which is something that is quite incredible and shows the amount of knoweledge and opinion shared on the forum pages day in and day out. This makes the forum, unique in UK Dentistry. It is also all fully searchable. 

GDPUK also continues to post daily news and a number of weekly blogs which receive thousands of readers. We love keeping UK Dentists, upto date with what is happening in UK Dentistry.

Thanks again to all our readers who help to keep the site growing and improving.

The site continues to be a fantastic resource for the whole dental community and is free to join. Register here and join over 10,000 colleagues in discussing Dentistry in the UK, whilst also learning and sharing about everything Dentistry.

 

We are currently running an offer for advertising on GDPUK in April and May. This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Follow us

Twitter - @gdpukcom

Facebook - GDPUKforum

Register for Forum.

This email address is being protected from spambots. You need JavaScript enabled to view it..

 

 

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Part 7: Affordability

Part 7: Affordability

 

 

Compared to TV or print ads, online ads are still relatively low-cost for companies who are looking to reach their desired market.

Additionally, online advertising tools give you the ability to lower your budget or even stop your campaign within a few seconds. Print or TV operates on contract basis, and when you are in a contract, things are not always as flexible.

Because you are spending less with online ads and have the flexibility to reduce costs or spend more instantly, advertising online gives you a loads of options for your marketing campaign.

With the added flexibility that online ads provide, the amount of options you suddenly have are a huge advantage. The ability to publish a number of ads at once, or change the ad as often as you want is a huge advantage. This flexibility is all part of the package and therefore the costs don’t rise. If you advertise on a billboard or in print, you can’t adapt your message instantly and you certainly can’t change the message as you go along.

According to this article on whether online advertising is expensive, which I have to say does go off some generalisations and is US centric they sum up their article with the following statement:- “Offline, traditional marketing costs an average of $22.00 per impression as opposed to $3.45 per impression with online marketing.”

Online advertising reflects modern society in being instant, flexible and results driven! If you are looking for value in your marketing, you have to be looking online.

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Charitable donations following the GDPUK Conference in November 2016

Charitable donations following the GDPUK Conference in November 2016

 

 

 

On November 4th 2016, GDPUK hosted a conference for our members in Manchester. The day was a fantastic success both educationally as well as socially and the feedback we received was incredibly positive. 
 

 

We were extremely proud to host event that was different in style than your “normal” dental event and we believe that was also something that made a difference to the atmosphere on the day. Thanks again to everyone who attended, our excellent speakers for making the day so enjoyable and our sponsors who supported the day and continue to support GDPUK. 
 

We have now made two charitable donations following the event:-

  • £600 went to a Manchester based charity, close to the Jacobs family, named Prevent, a cancer research organisation, it used to be named Genesis. www.preventbreastcancer.org.uk
  • £400 went to British Dental Association Benevolent Fund, a charity which many of you will know, which supports dental people in times of hardship. www.bdabenevolentfund.org.uk

For 2017, we will be celebrating the 20th anniversary of GDPUK, and we are planning a bigger, even more exciting event in Manchester on Friday November 17th – Please put this date in your diary! More details to follow in next few weeks.

 

GDPUK.com is a social media site for dentists run by a dentist, Tony Jacobs. Established since 1997, there are over 10,000 dental professionals who have joined the community, they use the site to read dental news and blogs, as well as reading and contributing to the GDPUK forum where there have been over 250,000 posts since 2008! GDPUK is a fantastic resource for dentists and a great place to learn about as well as share your own opinion on important matters within UK dentistry.

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Part 6. Flexibility

Part 6. Flexibility

 

"Flexibility - the ability to be easily modified."

Online advertising campaigns can be adjusted with a few clicks or changes to a banner.
You have the flexibility to respond to incoming data and make changes instantly. Similarly, you always have the ability to pause a campaign or adjust your marketing plan within minutes. This flexibility allows you to stay in front of your customers– anticipate customer needs and adjust your ads before anyone even notices.

 

At GDPUK we offer extra flexibility because our software gives the customer a number of options when they book a space on our site. Via our DFP software, our customers can actually run more than one advert at once in a given month. This means one of our customers can actually advertise two things or more from the same booking. One of our clients is currently using this method to advertise a number of offers at once. Added value and flexibility from GDPUK!
 

Having the option to change or adapt a campaign as you go along is another advantage to online advertising. Once you send an ad to a magazine it can’t be changed but with advertising online you can always experiment and adapt as the campaign develops. Online advertising definitely provides flexibility.

Part 5. Brand Awareness can be read here.

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What's New for 2017

What's New for 2017

A number of new features and opportunities on GDPUK in 2017. Get in touch if you have any questions. Contact details below.

Satisfied customers

We have had a number of satisfied advertisers recently, which pleases us immensely. Thanks to all our customers for their continued use of the site and all the new clients we have taken on recently. We wrote about an extremely satisfied client a few weeks ago, you can read it below, their offer was extremely well received and resulted in a number of sales, which is very pleasing to hear.

Blog on a satisfied GDPUK Client.
 

New refreshed website

As you will have noted, our website is refreshed and less crowded which we believe makes it look clearer and hopefully easier to navigate. If you have any feedback or would like to provide feedback - please This email address is being protected from spambots. You need JavaScript enabled to view it..
 

20th Year Anniversary

2017 marks the 20th anniversary of GDPUK, something we have mentioned a number of times and will keep mentioning! We are close to putting together plans for a 20th anniversary Party and Conference in November and it is something that we would like as many of our members to attend as possible. Would be fantastic to celebrate with as many people as possible.
 

Super Leaderboard

Our leaderboard banner continues to be extremely popular with our advertisers. It is 728x90px and appears at the top of all our pages as you can see above. A recent option that we added to the site, is the super leaderboard which appears in the same space as the leaderboard but is super sized - 970x90, giving you even greater brand awareness and exposure on every page of GDPUK.
 

Number of banners at once

Via our DFP software, our customers can actually run more than one advert at once in a given month. This means one of our customers can actually advertise two things or more at once. One of our clients MC Dental / Repairs is currently doing using this method to advertise a number of offers at once. Added value from GDPUK!
 

News and Blogs

We continue to publish daily news and blogs, that get read by thousands of healthcare professionals on a weekly basis. Via our daily emails, tweets and facebook posts, we help to educate and inform our readers with the latest dental news and opinion. Something we are very proud of.

Banners are now appearing on the right hand side of the news and blogs. Considering the articles attract plenty of readers on a daily basis, it provides even more exposure for your brand.

As you can see GDPUK continues to evolve and improve, even in its 20th year! Thanks for reading.

 

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1957 Hits
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Part 5. Brand Awareness

Part 5. Brand Awareness

In part 5 of the blog series, we are looking at brand awareness and its part in the online advertising journey.

Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences.

The online space that gets booked, helps to establish your online presence, and get your potential customers / consumers excited and interested about who you are and what you have to offer. As mentioned in previous blogs, online advertising enables brands to focus on their ideal audience and tailor messages that improve both recall and engagement with the brand.

To be easily recognisable has to be the aim for every brand within their sector, which then builds your brand awareness. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is particularly important when launching new products and services; and for a company to differentiate similar products and services from its competitors.

So using online advertising can be part of building brand awareness and making your target audience more aware of your brand. The more aware your audience are of your brand, the easier it is to convert the awareness into sales.

What options do we have available to create and improve brand awareness?

  • Traditional advertising
  • Online Advertising
  • Sponsoring an event.
  • Publicity stunt
  • Word of mouth
  • Reviews / testimonials
  • Content / Blogs


So as you can see when building a brand, we have a number of options to play with but  what is the role of online advertising?

Online advertising plays a critical role in brand management and awareness whether at the corporate, retail or product level. With the help of advertising you can increase your brand's value and then it helps you to gain the new customers that we all look for :)

The end goal of any online advertising is to eventually convert all leads that you gather to actual sales. Whether it be an awareness or educational campaign, all businesses engage in advertising to ultimately generate sales! By creating a strong presence online, with whatever medium you choose, your investment in advertising and marketing will produce results and ultimately bring the extra revenue we all strive for.

So online advertising becomes a major part of building a brand and brand awareness. Online needs to be taken as seriously as the other more traditional mediums in helping to build that ultimate goal we all share of making your brand synonymous with the product or service you offer.

Thanks for reading part 5.

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Part 4. Creative Opportunities

Part 4. Creative Opportunities

Your ability to target goes beyond reaching just your target audience. Online also offers advertisers a limitless creative canvas.

For some reason, there is a common misconception that online ads are of poor quality, when in fact digital advertising provides the opportunity to be highly engaging with video and other rich media. Using flash and in-banner video ads can increase brand recognition and highlight your competitive edge. In the instance, when one of your ads is under-performing  A/B test your copy, your image, your headline and serve ads that are as dynamic as the online space in which they are living. A well-designed banner ad can turn your digital campaign from good to great.

At the beginning banners were extremely basic but now the digital landscape is incredibly clever and innovative. Below is a link to some amazing online campaigns from the last year or so. Some of the designs and creativity on show is breathtaking and shows how clever a banner ad can be made, which certainly helps to catch the attention of your target audience.

This Audi banner ad is fun and engaging - https://digitalsynopsis.com/audi-curves/

Or a GSK one which will remind you of your party days! - https://digitalsynopsis.com/glaxosmithkline-party/

The full list can be found here.

Plenty of information from Google about creating compelling content here.

Thanks for reading. I hope this has got you thinking of the possibilities for your next marketing campaign.....

Part 3 of the series on Targeting can be found here.

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1303 Hits
JAN
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Part 3. Targeting

Part 3. Targeting

As a marketer, do you know the profile of the perfect customer for your business?
Of course you do :)

Online advertising gives you the ability to target and retarget the ideal prospects you identify for your business.

When advertising online, you will choose a website or community where you believe that your perfect customer will be a user or reader. Online ads reduce the chances of advertising to the wrong group of people, thus wasting your budget and time. This means that your campaign can be targeted at your perfect customer and help you reach your desired target audience.

When it comes to social media advertising, retargeting will serve ads based on prior engagement, enabling you to identify your ideal customer profile. Once you know what your customers look like, you will know just who to target and where to find all similar users online, making sure they too are being served your ads. You can focus on customers based on their geographic location, gender, age, behaviour patterns on social media and special interests.

This means that when for example you want to attract women to your latest endodontic course, you have the ability to target a population as specific as women, age 40-65, who have endodontics listed as their profession or an interest. This will help to make your campaign extremely targeted and hopefully successful.

The ability to target your perfect customer, whether through a specific special interest website or through social media, gives you a whole variety of advertising options that have never been possible before. Popular options include display, search, email marketing and affiliate marketing. This gives advertisers the chance to communicate with the audience they want to target, using the right technique, whatever their particular objectives are for that campaign.


Thanks for reading.

Part 2 of our series on Online Advertising can be found here.

Part 4 - Creative Opportunities.

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1844 Hits
JAN
09
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Satisfied GDPUK Client

Satisfied GDPUK Client

We recently received a call from a client, that ran an advertising campaign last year on GDPUK. They were offering free trials of their new product for members of our community to try in their practice and also to provide constructive feedback on this particular product to the manufacturer.

Ten units were sent out by the manufacturer and each dental practice was given a couple of month's trial to see how the product performed.

Rather impressively, 8 out of 10 of these trials turned into a purchase of the product, which obviously shows the confidence the manufacturer had in giving the dentists a trial and also that the dentist received impressive results when using the equipment, that they knew the product would help improve patient care and safety.

From our perspective, it shows that an attractive offer, catches the attention of our 10,000 strong community and leads to sales for the manufacturer. The advertiser found their target audience, produced a campaign that caught the attention of our readers and turned it into sales.

Always great to receive positive feedback from our clients.

If you would like further information on how we can help you reach your target audience, This email address is being protected from spambots. You need JavaScript enabled to view it.

www.gdpuk.com/more/about

  1789 Hits
1789 Hits
JAN
09
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Part 2. Insight

Part 2. Insight

Insight: - "The capacity to gain an accurate and deep understanding of someone or something."


Welcome to part 2 of our series on online advertising. In this second blog, we look at insight and what an important element of advertising it is. Insight in advertising is seen as a huge advantage of modern day advertising.

We all strive for more insight in our lives, working out why things have gone a certain way, a certain decision has been made and looking to understand things fully. This is also true in relation of social media and advertising. The modern world strives for insight and analysis into everything we do and think.

Online advertising provides you with endless insight allowing you to become a more effective marketer. Marketers went from having no data 20 years to more data than we know what to do with. Online advertising has helped solve this problem because of the visibility and access to data and of course reminds us of the famous line from John Wanamaker:

 

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

With online advertising you begin to get an idea of where your traffic is coming from and who is clicking on the banners or social media posts. This is the first major advantage of online advertising, it provides us with incredible insight and a stronger knowledge base than ever before.

Therefore, this makes online advertising unique. Running a campaign online provides us with the chance to show activity throughout the entire online consumer journey. Common activities include sales, newsletter sign-ups, the number of times an advert is displayed (ad impressions), the number of times people click on an advert to visit a microsite or landing page (click through), the number of times people have interacted with an advert, sign-ups and how much they have interacted on social media.

Although having more knowledge is not always beneficial, when we are looking to market our brand or product we want as much knowledge as possible. So therefore having access to a range of data and information about our campaigns is a fantastic improvement on marketing in the past and gives online advertising a huge advantage.

Thanks for reading.

Part 1 Here.
Part 3. Targeting.

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2120 Hits
JAN
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Part 1: Introduction

Part 1: Introduction

About GDPUK



As mentioned previously, 2017 marks the 20th year of GDPUK.

GDPUK.com is for dentists and dental professionals to discuss all aspects of their profession, their practice and their business, centred on the UK. Subjects dissected have been diverse, from tips on simple techniques to guidance on buying major equipment, to discussions on the various practice management software packages, and of ongoing developments in British dental politics.

Moderated in Manchester, England by Dr Tony Jacobs BDS, the Group was started in Summer 1997, and continues to grow rapidly.

GDPUK.com also publishes UK dental news, and has had many exclusive stories, as well as being able to publish the latest news relevant to dentistry before other dental news providers. In addition GDPUK blogs, both editorial and product updates are well read throughout the dental profession and industry. A unique feature is the @DentistGoneBadd visual blog.

The group now has nearly 10,000 members, and attracts interest and sponsorship from major companies involved in the dental trade.

Blog Series

To mark this anniversary, we thought we would put together a 20 (get it!) part series of blogs about online advertising and all the advantages of it. Over the next 19 blogs, I am going to look into detail at the reasons that online advertising is effective and why a medium like an online community can be perfect for your brand …. Especially If you are looking to reach a target audience.

Over the series of blogs, we will explore all the elements of online advertising from how you can be creative, the opportunity to increase brand awareness, plus the adaptability and flexibility of online advertising.

Advertising online can no longer be viewed as a new medium, it is extremely well established but we hope this series can convince the sceptics but also prove useful to anyone who is looking to do some powerful marketing of their brand or product in the year ahead. Please get in touch we any queries or questions.

Hope you enjoy this series of blogs. Thanks for reading.

Happy New Year.

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1173 Hits
DEC
05
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GDPUK Media Pack 2017

GDPUK Media Pack 2017

Advertising opportunities are now available on GDPUK in 2017.

Please get in touch to be sent our latest media pack and we will be glad to send all the information over. This email address is being protected from spambots. You need JavaScript enabled to view it.

As part of the advertising experience, we feel we can offer you more than traditional advertising mediums. GDPUK offers a value added experience.
 
  • Exposure on the site or daily digest for a full month or as long as you want. Pricing is on a per month basis. This generates a large number of impressions of your message.
  • Opportunity to post PR or blogs onto the site to accompany your campaign, these are then shared with our thousands of followers on social media. So as well as reaching our community audience, you are reaching another audience through social media.
  • By posting content and information to our blog pages, you can be seen as an opinion leader in your sector.
  • Our ad serving software can display more than one ad at a time, instead of having all your impressions on one message, you can split the exposure between as many messages as you want. This works well for a dental business that has a number of product or service offerings eg. a business that does dental repairs and sells equipment, can advertise both services at once. This is a fabulous way to test what works and experiment with which ads gain the best response.
  • Click throughs can be to a dedicated landing page on our website, where you can collect data or provide further information to the audience.
  • Advert can appear on our front page and our news / blog pages, which get viewed thousands of times in a month.

How can you use GDPUK to reach your target audience?

  • Promote a course that is looking for dentists to attend.
  • Launch a new product or service to the dental sector.
  • Special Offers.
  • Make dentists aware of a service your company offers.
  • Brand Awareness.
  • Surveys. We can host surveys on our site.
  • Promote attendance at a trade show.

To be sent a copy of our latest media pack, please This email address is being protected from spambots. You need JavaScript enabled to view it..

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2666 Hits
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Challenging mainstream Media? CNN buys Beme

Challenging mainstream Media? CNN buys Beme

 

I have mentioned Casey Neistat and his interesting YouTube channel in the past. A year on, he has 5,902,950 subscribers which is a rather impressive following! Last week he announced that he would be ending the daily vlogs that documented his life and will now be focusing on a new project. This was obviously big news and dominated social media for a few hours.

 

Casey has always been consistent in always striving forward and taking on new projects. He often talked on his blogs about being fiercely ambitious.

 

On the back of his “retirement” from YouTube, on Monday it was announced that CNN would be buying the social media platform owned by Neistat called Beme and the 11 person team that run the app for a reported $25 million. But the really intriguing part is that CNN plan to shut down the app and allow Casey to create a new project to attract his 6 million followers to this new media company. Neistat will have full creative control, that lets the audience share “timely and topical videos” and start conversations around current events.

 

“Casey has tapped into nearly six million really powerful viewers, most of which do not tune into CNN,” Andrew Morse, global head of CNN Digital, told NYT. “To build this audience authentically, we believe we need to build something new.”

 

Casey will attempt to build engagement around news topics.

 

“It’s going to be very different from Beme and bigger than a single product,” Neistat told The Verge in a phone interview.

“There is a tremendous distrust between the audience that watches my content online and the information that is put out by traditional media. Our broad ambition is to figure out a way with tech and media to bridge the gigantic divide.”

 

Along with his own video projects, Neistat wants to find more opportunities to help his audience learn more about the world and how they can help make it a better place. He's already done this to some extent in the past, such as in 2013 when he used the $25,000 budget from 20th Century Fox to help with typhoon relief in the Philippines. He also wants to come up with a way to help the next generation of content creators use technology and find their voice.

 

So why am I writing a blog on this?

 

Younger generations do not believe everything in the mainstream media as past generations certainly did and so what intrigues me about this latest move from Casey is how will he present news / stories in a way that engages people and gets them interacting with the latest news from around the world.

 

Video is proving a very popular medium, as the number of subscribers to Casey’s vlogs demonstrate but I certainly can’t wait to see how he will take the opportunity of working in a big mainstream media organisation and put his unique spin and perspective on things. As a major cable TV news channel, CNN is likely trying to formulate content in a way that speaks to younger, more cynical audiences and based on his previous form of effortlessly appealing to his viewers, Neistat seems the perfect man to reach the younger audience.

I am looking forward to seeing how this devolops and if Casey can truly produce something different that influences and engages his followers.

Below I have included one of his famous YouTube productions. Looks like fun to me :)

His Youtube channel can be found here.

 

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G.D.P.U.K

G.D.P.U.K

Welcome to our latest blog. Below are 5 reasons that we believe make GDPUK a unique place to market your business and reach your target audience of dentists. G.D.P.U.K.

 

 

 

G = Growing

 

Established in 1997, GDPUK continues to grow

 
  • 20 years of hosting dental discussion chat and opinion

  • The home of dental opinion in the UK

  • Just under 10,000 members, who are all part of the profession

  • Since beginning of 2014, we have had 3500 new members, the site is constantly growing.

  • Approx 1,000 different people contribute to our forum discussions in a calendar year.

  • In 2016, we are averaging over 4,000 unique visitors a month to the site.

D = Debate

GDPUK is the home of dental opinion and information.

 
  • The site is proud that it gives a medium for dentists to discuss dentistry in the UK and give their opinion of what matters to them.

  • The site can be controversial but we see that as a good thing. We exist because the content in our news, blogs and forum pages is interesting to read. We continue to attract an audience.

  • This tradition continued at our conference in November 2016 and our 20th anniversary celebrations in 2017.

P = Publisher

Publisher of Daily Dental News and Blogs

  • Large audience follow our news and blogs

  • GDPUK has a news editor, plus a number of paid content writers

  • News stories receive thousands of readers a week

  • A range of blogs are published weekly, full of opinion, humour and insight.

  • Our news is published instantly, so the site carries the latest stories, no monthly deadlines, no print nor post delays….

  • @DentistGoneBadd our comedy blogger attracts around 5,000 readers per week, 100,000 in the last twelve months.

U = Unique Opportunities

Reach your target audience

  • GDPUK offers unique advertising spaces to get in front of your target audience

  • Dentists are reading our site every day of the week.

  • The site is like a dental exhibition every day!

  • Feature on our daily digest email, which gets sent 3 times a day, every day

  • Ask us about what we can offer for a 12 month marketing campaign.

K = Kinship

Become Part of the GDPUK Family

  • We are a small, close knit group and business at GDPUK

  • Work with us and we can help any problems or issues and come back to you instantly

  • We can provide full accountability on everything and we are always available to speak or help.

  • GDPUK loves to build close relationships, with our users, colleagues and also our customers who help to keep the site running.

For more information about GDPUK and how we can help to market your business, please This email address is being protected from spambots. You need JavaScript enabled to view it..

Thanks for reading.

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2555 Hits
NOV
09
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Market your business online, work with GDPUK in 2017

Market your business online, work with GDPUK in 2017

 

Ask us, How we can help you?

 

There has been a recurring theme this week (other than the US Presidential Election) and that is clients or prospects asking how we can help them in 2017?

We see GDPUK as an integral part of a dental companies opportunity to market themselves to dentists in the UK. We believe we have a large, active and engaged audience on the site, which we are very proud of. This is important because dental professionals in the UK are using social media more than ever and GDPUK is at the centre of that.

So we have put together a short list of the ways in which we can help our clients engage with potential customers.

 

  1. Banner Ads - We offer a range of banner ads on the site and our daily digest emails. Further info can be found in our media pack and by getting in This email address is being protected from spambots. You need JavaScript enabled to view it..

  2. 12 month packages of advertising. We have a number of deals with clients that run for 12 months, which offer the client excellent exposure, good value and builds a great working relationship between GDPUK and the client.

  3. Product / Service Launches - We can help launch a new product into the market, with blogs, news articles and banner ads.

  4. Special Offers - Entice new or old customers with a special offer / or sample offer

  5. Case Studies - We can publish case studies for you of products that are working for patients in dental practices. A case study can be a great way of demonstrating how your product works and how it will help the dentist improve his or her skills.

  6. Forum Reviews / Tests - Put your product to the test, use members of the GDPUK forum to test your product and receive honest reviews that can be shared on the forum and published as a blog post.

  7. Surveys - Run a survey, which can be hosted by our site or your site. Use it to do product research etc

  8. Social Media Competitions - Combining promotion on GDPUK and other social media channels, we can run a competition that helps collect data and potential new users of your product.

  9. Promotion of Courses / Events - There are a large number of events, meetings, courses that are scheduled in the UK dental calendar on an annual basis, we can help with promotion and even the sale of the tickets.

  10. 2017 Conference. Next year we are pleased to be hosting an event to celebrate our 20th year of a space for dentists in the UK to talk and share opinion. This milestone, will be marked with conference towards the end of next year. Exhibition and sponsorship opportunities will be available.

 

If you would like to try any other marketing ideas on our site, we are always interested in new methods and always looking to learn. Look forward to hearing from you soon, helping your business thrive in 2017.

Thanks for reading.

  2517 Hits
2517 Hits
NOV
08
0

GDPUK Conference 2016 - A Huge Success - Join us in 2017!

GDPUK Conference 2016 - A Huge Success - Join us in 2017!

 

 
Over 60 members of the GDPUK Community gathered at Hotel Football in Manchester on Friday 4th November to enjoy a day of learning, networking and thinking time away from the dental practice!
 

The mix of education, personal stories and music made for an incredibly diverse and interesting day.

 

 

Chris Tavares remarked;

“Thanks to the GDPUK Team for the absolute wonderful day I had today. Dentistry's been tense lately due to 'non-dental' things. Usually when I go on a course I'm really tired at the end of day due to the intensity of the lectures. Today was different. I really needed a chill out day and today absolutely nailed it. The speakers did a fantastic job keeping to their remit and the delivery was excellent. The topics were all very relevant to dentistry but in, oh so different a way, than the usual intense clinical procedures lectures. It's what I call the 4th Dimension of educational topics. The outside of the box topics. Each speaker spoke for the right length of time and kept us all very much glued to our seats. There was education, there was humour, there were personal journeys, there was music. Very much how the humanity of being a registrant is all about. Each topic was very 'functional' in creating a great chill out, educational and social event. Also great to put so many faces to posters. Unfortunately did not manage to meet everyone.”
 

 

Mike Powell via the GDPUK forum stated:-

“An excellent day with a variety of topics covered, not all "look how excellent my work is"......The catering was also massively better than the norm, fillet of beef with peppercorn sauce anyone? Thanks Tony and all the others involved in organising the day.”
 

 

Tony Jacobs, MD of GDPUK was really pleased with the outcome of the day:-

“We are so pleased with the positive feedback from everyone who attended the conference. As always, it was fantastic to meet old and new faces from the forum. We believe the mix of speakers from within dental circles and a couple from other sectors, helped form a day that was insightful, entertaining, unusual and thought provoking. We look forward to hosting another conference in 2017, which will mark the 20th year of GDPUK.”
 
 
Thanks to all our members who supported the event and thanks to all the sponsors for taking part. Dental Elite, Denplan and DDU all enjoyed the day thoroughly and we appreciate their support which makes a conference like this possible.
 
As you can see the 2016 GDPUK Conference was fantastic but 2017, promises to be even better!
 
If you would like to join us for the 2017 Conference for what will be an awesome day, please follow this link and book today. Further info on speakers can be found on the site.
 
 
 
  3498 Hits
3498 Hits
OCT
11
0

Stories

Stories

 

 

Previously on this very blog, I have written about the power of storytelling but how we use stories and imagery are still incredibly important when we get up in front of an audience.

If you want people to remember what you say, tell a story. Paint a big visual picture. Don’t just say you deliver great customer service, find a surprising or funny story about how you delivered amazing customer service. Link it to our emotions.

This evening is the Day of Atonement or Yom Kippur, which is a 25 hour fast that commences at sunset. The central themes of the day are atonement and repentance. At certain points of the service (both tonight and tomorrow) there will be a sermon from the Rabbi or Minister of the Synagogue. At every synagogue around the world there will be similar themes. From experience of some bad sermons over the years, those that keep the attention of the audience will involve a number of stories that can be linked together to form an overall message that the speaker wants to get over to their audience or congregation. If parts of the biblical texts or transcripts are just read out then people will just switch off. Stories will keep the hungry audience, entertained and engaged!

Groups don’t need more facts. We definitely need more stories – especially good ones.

So with 4 weeks to go to the GDPUK Conference, I want to remind you that all our speakers on the day will have excellent stories to tell, that we believe will keep you engaged and interested. The conference promises to be slightly different to a normal day at a dental conference. Why not come along and join us. We look forward to seeing you on the 4th of November. There will be plenty of chance on the day....for us all to share our stories.

Thanks for reading :)

 

Speaker lineup - www.gdpuk.com/conference/speakers

Conference and ticket information - www.gdpuk.com/conference/overview

 

Quote taken from this link https://www.flickr.com/photos/coolinsights/16461066958

  2615 Hits
2615 Hits
SEP
26
0

GDPUK Conference - Music announced

GDPUK Conference - Music announced
 
The GDPUK Conference in Manchester on the 4th of November was promised to be slightly different to the standard dental conference. We are pleased to announce the addition of the musician and artist Gideon Conn to the lineup on the day. Below you will find a short bio of what he will bring to the event in November.
 
Gideon Conn is a singer-songwriter, originally from Manchester but currently based in London. He tours extensively around the UK, having played at many UK festivals including Glastonbury Festival. Gideon is also an accomplished painter, drawer and sculptor, Gideon sells his artwork and accepts commissions through his website and his official Facebook page.
 
Conn's songwriting combines fingerpicking acoustic playing with jazz-inspired chord progressions and hip-hop rhythms. His vocal delivery encompasses singing, rapping and scatting. His music varies between a synth-laden modern sound and a more lo-fi production. He takes inspiration from a wide range of influences, primarily in soul and jazz music, and has expressed admiration for artists such as Stevie Wonder, Badly Drawn Boy, OutKast, Nat King Cole and The Yeah Yeah Yeahs.
 
At the GDPUK Conference, Gideon will be performing two short acoustic sets where he will showcase his range of talent. He will also be doing some drawings of the day in his unique style.
 
 
For further information on the day and the line up of speakers, please follow this link - www.gdpuk.com/conference/overview
 
If you would like to purchase tickets for the conference - click here
Further information on Gideon can be found on his facebook page
 
  1728 Hits
1728 Hits
AUG
23
0

GDPUK Conference 2016 - November 4th - Manchester

GDPUK Conference 2016 - November 4th - Manchester

 

GDPUK are pleased to announce - we are running a conference on the 4th of November in Manchester for the whole of the Dental Community.

We have put together an unusual dental event, with 20 minute timed presentations, with a mixture of discussion provoking speakers.

The aim is to bring GDPUK colleagues together for an educational and a social day, with time for food and drink in a modern setting close to Old Trafford, Salford Quays and City Centre Manchester, with all the transport links and facilities close to the venue.

The day is a great opportunity to celebrate the GDPUK community and dentistry. We also hope it is a chance for Dentists to meet up and spend an invigorating, inspiring and interesting day together. 

Please look at our minisite to learn more about the day. Full agenda and timings can be found on the website. 6 hours of verifiable CPD in a modern, friendly environment.

www.gdpuk.com/conference

 

 

For further information please follow this link - www.gdpuk.com/conference

 

 

 

  6261 Hits
6261 Hits
JUN
01
0

Genius by name, Genius by nature

Genius by name, Genius by nature

 

Last week saw the launch of the latest Oral-B toothbrush at the BDA Conference and I am pleased to see that they have gone even further down the path of the “internet of things” and improved their technology even further with the latest Genius brush.

Previously I wrote a blog in 2014 entitled “Dentistry embraces the Internet of Things”, when Oral-B launched their first brush connected to an app.

So 2 years on, the boffins at Oral-B have taken all the best features of the Bluetooth brush and made a number of considerable improvements.

  • The brush still works alongside the App. The app now tracks brushing habits and shows the user how to brush all zones in the mouth equally and evenly, which is a real game changer. No longer do you have an excuse of missing an area of your mouth.

  • The app has gamification, the user gets challenges to improve brushing habits.

  • Each users can partner with their dental professional through the Professional Guidance feature that provides customised care and a user can share data with their dental professional.

  • The app, also contains in-app entertainment, the app provides news, weather and oral care tips.

  • The brush comes with a stylish case, as well as a smartphone holder that fits to the user's bathroom mirror and lets the user know how they are doing via the app. The app is therefore straight ahead of the user’s eyeline.  

  • The lithium battery offers longer battery life and a lighter toothbrush!

  • The Triple Pressure Sensor technology protects gums from over aggressive brushing.

  • The brushes are now customisable with 12 colours available, except red which is used when the user applies too much pressure.

  • The user tells the app which hand you use to brush your teeth because they will then analyse the data accordingly and the app will understand why certain areas are missed.

 

All these clever features are an exciting way for you to help your patients improve their oral care and with some of the features you can even check what they are doing and which areas are being missed!

Further information about the brush can be found here - http://oralb.com/en-us/GENIUS

It is very exciting to see that dentistry has continued to embrace the internet of things and that toothbrushes are part of the connected home that we will see more and more over the next few years. This new brush is not only easy to use and lighter to hold, it also has a number of benefits that help improve our oral health…. Which is always a good thing.

The brush really is “Genius by name, Genius by nature”.

The Oral-B Genius will be available to the public from July.

  3319 Hits
3319 Hits
MAY
20
0

4 reasons why working with an Online Community should compliment your social media strategy.

4 reasons why working with an Online Community should compliment your social media strategy.

 

Social media is now part of all businesses marketing efforts but below you will find 4 reasons why using an online community as part of your marketing plan can also be extremely valuable.

 

Likes don’t automatically translate to more sales, so when using social media for your business you need to start measuring engagement - how often your audience is interacting with posted content and of course each other through your channel.

With Facebook, Twitter and Linkedin you are faced with a number of challenges, how do you get more visits to your page? Once they do visit, will users engage with a status update, or discuss content you have posted.

Online communities on the other hand, don't have an identity problem. Online communities are organised around clear defined goals and values. Imagine what an established online niche community offers to the business trying to reach a clearly defined audience. By engaging with a targeted community you are filtering out all the white noise and interacting directly.

So why can an online community be a valuable marketing tool for a business?

 

  1. You are marketing your business to your actual target audience. Unlike social media, you know that the audience has interest in the content or message you are trying to get across.

  2. When users use a community site, they are doing it for a particular reason, they are interested in the subject and want to learn or share information. There is no distraction of their favourite comedian or band also shouting for their attention. Reaching your audience in a targeted environment, means you can catch them when they are receptive to receiving your message.

  3. Engaging on an online community can be risky but if you are seen to offer good service and advice, it will win you plenty of fans and impress the whole community. Communities dislike being sold to but they like being given good customer service and expertise.

  4. Being seen to interact with a community that contains your potential customers is extremely important, online communities are a form of social media so marketing your business within a community needs to be a part of your marketing strategy. Anywhere your potential customers engage, has to be seen as a potential medium to increase sales.

 

Thanks for reading, please let me know your thoughts or get in touch to discuss things further.

 

Jonny Jacobs

Digital Dentistry Blog on GDPUK.

  2617 Hits
2617 Hits
MAY
19
0

Having an Option in the Digital Publishing Era

Having an Option in the Digital Publishing Era

Over the years, I have mentioned that online advertising has a number of advantages. You can read those articles here and here.

 

In 2016, we started using DFP, which is a Google programme that serves ads for our clients on to our main site.

One of the exciting features of this software is the ability to serve more than one ad at a time for our clients, to more than one URL. This is a great way of advertising a number of your services or products at once via one booking of a slot. It also has the added advantage of keeping the ads fresh and distinctive for the audience, who may not have interest in one product but an advert for something else from the same company may catch the eye. So a win/win for both the advertiser and the audience.

Yes it can mean more banner designs are needed but the advantages far outweigh this extra work for your design team.

So as you can see this is an amazing advantage compared to traditional advertising, not only is your advert seen thousands of times a month but when compared to print, you can display more than one advert in one position. Another example of modern technology improving the experience for all.

For further information about working with GDPUK and how we can help you reach thousands of dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it.. We will be glad to help.

GDPUK will also be visiting next week's BDA Conference and Exhibition in our home city of Manchester. Get in touch if you would This email address is being protected from spambots. You need JavaScript enabled to view it..

Cheers

 

Jonny

Digital Dentistry Blog on GDPUK

  2341 Hits
2341 Hits
APR
19
0

The Full Marketing Experience

The Full Marketing Experience

 

Our site is free for members of the dental profession to join. Established since 1997, we are proud to have nearly close to 10,000 members of our online community.

Revenue for the site is generated by companies from the dental industry advertising on the site.

Advertising on the site is done in the form of banner ads. These work well on the platform because they are reaching an audience who are interested in what services or products are available and you are offering something the audience is interested in.

We also offer advertising on our daily digest emails, which get sent 3 times a day and on average get opened over 100,000 times a month. These are opened on a frequent basis because they the content changes as the forum posts change.

As part of this advertising experience, we feel we can offer you more than traditional advertising mediums. GDPUK offers a value added experience.

 

  • Exposure on the site or daily digest for a full month or as long as you want. Pricing is on a per month basis. This generates a large number of impressions of your message.

  • Opportunity to post PR or blogs onto the site to accompany your campaign, these are then shared with our thousands of followers on social media. So as well as reaching our community audience, you are reaching another audience through social media.

  • By posting content and information to our blog pages, you can be seen as an opinion leader in your sector.

  • Our ad serving software can display more than one ad at a time, instead of having all your impressions on one message, you can split the exposure between as many messages as you want. This works well for a dental business that has a number of product or service offerings eg. a business that does dental repairs and sells equipment, can advertise both services at once. This is a fabulous way to test what works and experiment with which ads gain the best response.

  • Click throughs can be to a dedicated landing page on our website, where you can collect data or provide further information to the audience.

  • Advert can appear on our front page and our news / blog pages, which get viewed thousands of times in a month.

  • Option to run a forum review of your product or service for a small extra fee.

  • Option to have a sponsored post on the forum for a small extra fee.


So as you can see, we offer banner ads but we also offer a number of extras that we include in the package that makes it a great marketing opportunity. If you would like further information and are interested in reaching your target audience, please get in touch today. Pricing starts from £299 + vat.

 

Email - This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel - 07786571547

We will be attending the Dentistry Show, please This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to meet up.

  2153 Hits
2153 Hits
APR
07
0

Take Dead Aim

Take Dead Aim

 

With it being Masters week, I thought it would be the perfect excuse to use a golf analogy for my current blog!

 

Little Red Golf Book by Harvey Penick is one of the most influential golf instruction books of all time. The book has a number of short and quick messages for the reader to understand and digest easily which are centred around Harvey’s learning and observations after a lifetime in the golf world. A chapter that I have always remembered can be found on P.45 titled “Take Dead Aim”. Harvey says he tells his students to take dead aim, “Shut out all thoughts other than picking out a target and take dead aim at it.” As an avid golfer, it is a great piece of instruction which is simple and works! I believe it can actually be applied to all walks of life.

In all areas of business we are given targets or we are looking to reach target audiences and we usually need to focus our thoughts or energies on these targets.

Reaching a target audience is now the cornerstone of all successful marketing whether we are using social media, the adverts during Coronation Street or a professional network to get a message across. Whatever area we are looking to reach, we want to reach our target audience and if we can take “dead aim” it works even better.

Reaching work targets also shares similarities, as long as the targets are realistic, you have to take dead aim and focus on reaching those goals. Focussing on the small targets then leads to the bigger prize in the end.

In life we also need to identify our target and then aim for it.  It is good to set specific goals and avoid the distractions. If we are distracted by too many goals or by short term projects and lesser opportunities, we will probably not achieve the important long-term goals that we should all set for ourselves

Are you taking dead aim?

Reach your target audience on GDPUK.com. Get in touch today - This email address is being protected from spambots. You need JavaScript enabled to view it.

 

What else does Harvey do so well to get his message across in this book that has sold millions of copies…… he always shares a story in each chapter! This makes the audience relate to the chapter and remember the piece of wisdom in the book. This shows the immense power of telling a story. That thought can be discussed another day :)

 

Further reading on Harvey can be found here - 

http://www.golf.com/instruction/golf-teacher-hall-fame-harvey-penick

  2548 Hits
2548 Hits
MAR
08
0

Three Years of Exceptional Growth

Three Years of Exceptional Growth

 

As an online publisher we like to keep an eye on the stats on the site, how the banner ads are performing and also hope to increase the number of visitors and users of the site.

We publish a number of news and blog pieces a week, which all help to bring a steady stream of the target audience to our website.

The daily email digests, which get sent three times a day also keep our members engaged with what is happening on the forum and ensures the community spirit is maintained.

Since our mailing list was turned into a website and forum in 2008, we have seen the site evolve and grow. In early Jan we went past 20,000 threads created since mid-2008. Screenshot below of the most recent threads created and forum posts received.

 

 

The 20247 topics have received 229387 replies, which is around 11 replies to each topic, an amazing amount of input from the members of the site.

Below we can also see the amazing growth of the site in numbers since 2013, by using the month of February as a comparison, the growth in unique visitors and total visits made in each month demonstrates the popularity of the community.

 

 

February

Unique visitors

Total visits made in month

2013

17409

60418

2014

25477

81513

2015

30287

110502

2016

38038

132966

 

As the site continues to grow year on year we have now also moved the serving of our banner ads to Google Doubleclick for Advertisers which we have found improves the serving of the banners and isn’t as susceptible to click fraud as other software. It has a number of advantages, with the main one being that an advertiser can book a certain space for a month and then advertise more than one thing in that space, with each banner getting an equal share of the impressions. Useful for a dental business that wants to advertise a new product as well as an existing service. You can promote both!

There are many ways we can work together to use differing formats for banners, HTML 5, video ads, and we have space ready for a new size banner, the Super Leaderboard.

Advertising is also available on our email daily digests which is sent three times a day to thousands of dentists, who have voluntarily subscribed to the list and use the digests to look at the latest news and forum posts on the forum.

For further information about GDPUK and what we can offer companies looking to reach dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it. or give Jonny a call on 07786571547.

  3783 Hits
3783 Hits
MAR
07
0

Advertise your Course or Conference on GDPUK.com

Advertise your Course or Conference on GDPUK.com

 

Thanks for clicking through to find out more about advertising your course, conference or website on GDPUK.com.

 

Get noticed by the thousands of Dentists on GDPUK every month.

 

Below we have put some excellent pricing for advertising on the site from April 16 onwards. We believe the site is an exceptional place to attract dentists who are interested in learning on your course or conference in 2016.

 

Advertise your course one month at a time, improved pricing offered for 2 or more months booked. Please get in touch for more information.

 

All advertising includes 2 PR pieces per month published on the site, which we share on social media to our 5,000 + followers.

 

Advertising Options start from £250+vat for the month

 

All banners appear in rotation with other banner ads throughout the month you book.

 

Email banner - appears on our daily digest emails - 468x60px

Usual Price …. £395 + vat  …….Special offer - £250 + vat

 

Forum banner Spot 2 - appears on forum pages on left hand side of page - approx 30,000 impressions per month - 300x250px

Usual Price - £475 + vat ……. Special offer - £325 + vat

 

Forum banner Spot 1 - appears on forum pages on left hand side of page, above Spot 2 - approx 30,000 impressions per month - 300x250px

Usual Price - £550 + vat ……. Special offer - £395 + vat

 

Leaderboard Banner - available from May onwards, appears on all pages of the site at the top, 728x90px

Usual Price - £950 + vat ……. Special offer - £750 + vat

 

This email address is being protected from spambots. You need JavaScript enabled to view it. to book your space on the site and

get your course advertised in front of your target audience.

  2275 Hits
2275 Hits
MAR
02
0

8 amazing reasons that you should embrace Digital: The benefits of digital over traditional print media.

8 amazing reasons that you should embrace Digital: The benefits of digital over traditional print media.

 

Trade media has been slow to embrace digital but below you will find 8 compelling reasons why now is the time to embrace digital media. The way we all use and share content has totally changed, with the large majority of people under 40, using only digital mediums when looking for news, information or opinion. Dental publishing is no different.

 

This change is now picking up speed, with the number of dentists reading and joining GDPUK growing all the time. The start of 2016 saw the site go over 20,000 threads created on the forum, which has produced an impressive library of content and knowledge. As dentists spend the majority of their time online, the companies looking to reach dentists will also do so.

Below are our 8 reasons that you should start embracing digital media.

 

  1. Lead generation / Data

For years advertising in magazines has been based on brand recognition but now with digital you can gather data from who visits your site, or who is interested in your product. The opportunities are endless. We are currently helping with a product trial in conjunction with a leading dental manufacturer who are offering products to our users on a trial basis, in return for feedback on the product. 10 dental practices were successful with their application and have now received the product. By encouraging engagement with our community, the manufacturer is also gathering data and generating potential leads as well as increasing brand awareness.

 

  1. Back Catalogue

Online publishers are constantly publishing content, whether it's blogs, daily news or the 20,000 + threads created by our community. A monthly or weekly magazine, are very rarely stored by anyone for more than a few months and it’s not straightforward to search for a particular article or opinion piece. All our content can be found online.

 

  1. Gain extra exposure

With over 4000 visitors a day to the site, we have a large number of eyeballs looking at our content. Online publishers receive a large number of readers on a daily basis, some of our news articles will receive thousands of views in a week. Instead of a banner being seen once, your ad will get seen numerous times in a month by one user!

 

  1. Visit an exhibition every day of the week!

In the dental industry there are a number of events cropping up on a weekly basis which unfortunately crowd the market for the established shows. Sites like our own often have thousands of visitors a day which is like an exhibition every day of the week, so the value of advertising when compared to exhibiting is exceptional because you are getting thousands of eyeballs on your product or service a day.

 

  1. Measure what works

The ability to be able to measure how many impressions your ad has received or which content is engaging users is an incredible advantage. Digital methods provide real-time results.

 

  1. Experiment with content - Flexibility

Another amazing advantage of digital is the ability to experiment with your ad or content. With our software you can even run more than one ad at a time and advertise two products or services at once. Ads can be tweaked or amended at any time giving tremendous flexibility. Make changes quickly based on real-time metrics and performance. There is no need to wait 12 months to identify what is and what is not working.

 

  1. Community

With a digital community content can be shared instantly. Obviously not everything is going to go viral but when your marketing efforts get shared, it is a great way of increasing engagement and exposure.

 

  1. Control your Sales Funnel

With a well functioning landing page you have extra control in your customer's journey. When an ad appears in a magazine you hope they remember the brand or remember to call you, but with a well designed landing page, you can capture information in a much quicker and less random manner. I have written previously on the importance of a good landing page, read more here.

Thanks for reading, get in This email address is being protected from spambots. You need JavaScript enabled to view it. for further information about GDPUK.com.

  3708 Hits
3708 Hits
FEB
11
0

Have you embraced Native Advertising?

Have you embraced Native Advertising?

 

So what is Native Advertising?

Native advertising is a type of advertising, primarily found online, that matches the form and function of the platform upon which it appears. Most of the time is is produced as an article or a video, created  by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

Native advertising is the next stage of content marketing. It is a great way to promote the content that brands are creating and an innovative way to reach their target audience where they congregate but in a way that is not seen as being overly intrusive.

 

Why does Native Advertising work?

  • It works for businesses whether small or large in their market.

  • Brands always have content to share and native advertising provides them a way to do this, while also monitoring the results of what works and what doesn’t.

  • Native advertising works very well in a mobile format. Whether it's a text link, hosted editorial or promoted video, because native content sits in the main part of the site, it is often seen as the same as any other content viewed via mobile.

  • Leads to greater innovations, brands don’t have as many limitations as traditional advertising. Anything that is innovative and different is sure to attract your target audience.

  • Native ads work best when placed on social media platforms and news focused websites. Site like these (like gdpuk) are built around content, so exciting native ads will attract attention.

 

Where can we see examples of Native Advertising?

Below are a few examples of native advertising, I have found by utilising google. I have included examples from buzzfeed because it turns out a lot of their content is actually native advertising! From $4 million of revenue in 2011, they were expected to reach close to $100 million of revenue by the end of 2015, primarily from native advertising articles!

  1. Netflix on Wired.com - http://www.wired.com/partners/netflix/

  2. Nike on SB Nation - http://www.sbnation.com/sponsored/nike-pep-talks/

  3. Cancer Research UK on Buzzfeed - http://www.buzzfeed.com/cancerresearchuk/sunbathing-expectation-versus-reality#.vbGDX25oKe

  4. Spotify on Buzzfeed - http://www.buzzfeed.com/h2/osmo/spotify/bands-that-wouldnt-exist-without-led-zeppelin?b=1#.mc7Rp2zNQP

  5. Call of Duty on Buzzfeed - http://www.buzzfeed.com/callofduty/jokes-only-call-of-duty-fans-will-get?b=1#.ffoNOKPeoj

 

 

As we can see in the examples I have randomly chosen, brands have been thinking of some great ways to interact with consumers without appearing overly intrusive. What do you think? Do you spot native ads?

Can this form of advertising be applied to the dental market? GDPUK has recently launched an option available to all potential clients, to do product reviews which gets you interacting with the dental community and getting your brand sampled or tested by our users.

Native advertising could be implemented into GDPUK in a number of ways such as a news story, a regular blog or even a forum post that gets the users engaged. Please get in touch if you have any ideas or methods you would like to try. We are open to suggestions and want to help you get the best experience you can from GDPUK.

Look forward to hearing from you. Contact details below.

  3021 Hits
3021 Hits
JAN
26
0

20,000 Forum Topics!

20,000 Forum Topics!

 

Today we are proud to have reached 20,000 topics created on the GDPUK Forum since mid-2008. An incredible achievement from all involved. Thanks everyone for all the contributions to the forum pages over the years and the many interesting topics created. The site continues to foster a special atmosphere and relationship between dentists throughtout the UK. The forum exists because of the community, the many different contributors to the site (979 different ones last year) plus of course the thousands of dentists who read the site on a daily basis.

As you can see from the image above, there has also been 226,000 posts on the 20,000 topics created, which means on average there are just over 11 replies to each thread, which again demonstates how much everyone cares about dentistry in the UK and how it is natural for colleagues to want to help or guide each other. We hope all this help over the years has improved the level of dental care and professionalism and that the forum continues to be an incredibly useful resource for many years to come. 

Thanks to all the moderators of the site for keeping on eye on any controversial threads, thanks also to our webmaster Steve, who keeps all the forum software ticking along. A huge thanks, to the site owner Tony Jacobs whose vision and passion for dentistry in the UK, has kept the GDPUK community together and reaching amazing landmarks like today!

Bring on the next 20,000 topics :)

  2878 Hits
2878 Hits
JAN
20
0

The 4 Advantages of Using a Targeted Landing Page

The 4 Advantages of Using a Targeted Landing Page
 
A landing page is a single web page that exists or is created for the sole purpose of getting your user to take action. 
 
In the past I have looked at landing pages and why they are an important part of any marketing strategy. I thought this was something that was definitely worth revisiting. So much of our marketing is now online we have to look at how we attract and keep any leads we attract. 
 
  1. Landing pages are the key to converting the leads that click on your facebook or banner ad. So whether you are asking for contact details in exchange for a white paper, offering a demo piece of dental equipment, a targeted landing page is going to help you convert those visitors.
  2. Using one specific landing page for your campaign also gives you a clear idea if the marketing campaign is working or not. If you are still getting a high bounce rate on your targeted landing page, the page may need tweaking or reworking slightly. If traffic goes to your homepage, it is impossible to see why the leads aren’t taking the next step. The landing page can always be tweaked and then you can see if your results improve.
  3. Having one page also lets you narrow your focus and remove the clutter you would expect on a homepage. The page should enable the visitor to find the information a lot quicker. This keeps the visitor focused on the product or service you want them to look at. 
  4. Landing pages need to be seen as part of your sales team. Can the page sell your service or product to the level you would expect? You obviously wouldn’t expect your salesperson to convert every single lead they receive but you would expect a certain proportion. You need to look at your landing page in the same way. The page needs to be converting the clicks.
 
Therefore the landing page always needs a clear call to action and hopefully you will start seeing some positive results.
 
So when should you be using landing pages?
 
  • As destinations for your banner ads.
  • To create anticipation for a new product or service you are offering the dental community.
  • To promote a special offer that you don’t normally offer. The landing page can expire after one week or a month, it is upto you. 
  • To segment your audience. You may want a landing page that is aimed just at endodontists for example. 
 
If you have a target audience in mind, you need to start thinking about how you are going to reach that audience. Once you reach them, how will you keep them engaged? Designing a targeted and focused landing page is a great step to getting a return on your marketing budget. 
 
Get in touch if you would like further information on GDPUK and where our site can fit into your marketing plans.
 
Have a great week
 
Jonny
  2992 Hits
2992 Hits
JAN
12
0

9 ways GDPUK can help you in 2016.

9 ways GDPUK can help you in 2016.

 

How can we help you?

 

First week back in the office has flown by and like everyone else involved in the world of sales, we have all been working hard on following up leads, arranging meetings and even closing some deals! (always be closing)

There has been a recurring theme this week in my small dental related bubble and that is clients or prospects asking how we can help them in 2016?

We see GDPUK as an integral part of a dental companies opportunity to market themselves to dentists in the UK. We believe we have a large, active and engaged audience on the site, which we are very proud of. This is important because dental professionals in the UK are using social media more than ever and GDPUK is at the centre of that. For example many of the signatures for the letter published in the Daily Telegraph came from GDPUK. NHS unfit for purpose.

So we have put together a short list of the ways in which we can help our clients engage with potential customers.

 

  1. Banner Ads - We offer a range of banner ads on the site and our daily digest emails. Further info can be found in our media pack here

  2. Product Spotlights - New for 2016, the product spotlight will appear on the frontpage of the site, with a promotion of your new service / product or special offer.

  3. Product / Service Launches - We can help launch a new product into the market, with blogs, news articles and banner ads.

  4. Special Offers - Entice new or old customers with a special offer / or sample offer

  5. Case Studies - We can publish case studies for you of products that are working for patients in dental practices. A case study can be a great way of demonstrating how your product works and how it will help the dentist improve his or her skills.

  6. Forum Reviews / Tests - Put your product to the test, use members of the GDPUK forum to test your product and receive honest reviews that can be shared on the forum and published as a blog post.

  7. Surveys - Run a survey, which can be hosted by our site or your site. Use it to do product research etc

  8. Social Media Competitions - Combining promotion on GDPUK and other social media channels, we can run a competition that helps collect data and potential new users of your product.

  9. Promotion of Courses / Events - There are a large number of events, meetings, courses that are scheduled in the UK dental calendar on an annual basis, we can help with promotion and even the sale of the tickets.


We hope everyone out there has also had an insightful start to the year and like ourselves are always thinking about how they can improve what they offer to their customers. If you would like to try any other marketing ideas on our site, we are always interested in new methods and always looking to learn. Look forward to hearing from you soon.

Thanks for reading. 

 

Our latest media pack can be found by clicking on this link

Look at some of our amazing numbers that GDPUK produces - GDPUK in Numbers

 

  2423 Hits
2423 Hits
DEC
20
0

GDPUK in Numbers

At GDPUK.com we love to share stats and numbers. We have created an infographic to show some of the amazing stats produced by the users of our site, we believe the infograph demonstrates how busy and active our community is. Something we are very proud of. Thanks to all the users of the site and to all the advertisers who support and engage with our community. 

 

 

 

If you would like to join GDPUK and participate and engage in the GDPUK forum please follow this link 

If you are looking to reach dentists in the UK and would be interested in advertising on our site in 2016, please This email address is being protected from spambots. You need JavaScript enabled to view it., we look forward to hearing from you. 

Merry Christmas and a Happy New Year from all the GDPUK team. 

 

 

 

 

  2347 Hits
2347 Hits
DEC
04
0

Enter the Dentists' Provident Survey and win a Speaker!

 
 
 
 
 
 
 
At Dentists’ Provident they protect dentists in the UK and Ireland with income protection cover when a dentist can’t work because they are ill or injured. As a mutual, members are at the heart of our organisation.
 
They would like to learn more about your daily habits so they would be grateful if you could spend a few moments completing this survey, for your chance to win one of two Bluetooth® speakers.
 
 
 
Click here for the survey - Dentists' Provident Survey
  5477 Hits
5477 Hits
NOV
26
0

Do you have a story to tell?

Do you have a story to tell?

I saw this advert on Youtube the other day when it appeared before a Youtube video that I subscribe to. I was waiting to watch the latest Vlog from Casey Neistat, when this advert really caught my attention. It caught the attention because of one simple theme, a theme that has been used for centuries. The advert told a story, something humans have been doing for ever. Watch the story about LeeFest below. Further information about LeeFest can be found below the video.

http://leefest.org.uk/holding/index.htm

 

Brands using storytelling is far from a new concept and obviously just telling a story doesn’t make you a fascinating brand but if a story is presented in the right way, it adds something different to what you are offering and makes you stand out from the crowd.

 

Thinking deeper about the LeeFest advert which as you have hopefully seen is actually for Android devices, I wasn't thinking I want an Android phone or I must get on Google but that the advert managed to catch my attention and pull me into a awesome story and that was why I liked it. Yes it makes my mind aware of the Android brand but I didn't feel like I was being sold to, I just got taken in by a simple tale and I think that is something we all get attracted by. Examples crop up in our everyday life all the time. This could be a Facebook post someone shares, an advert like I am sharing in this blog or a great story shared between friends down the pub (old skool!). The perfect example was from a few weeks ago when the John Lewis Xmas advert was released, it was eagerly anticipated and everyone quickly had an opinion on it. I am sure the advert has been shared an amazing amount over social networks. Read more here. The advert told a story, which got people talking and exchanging views, whether they liked the advert or not!

 

I have never followed anyone's vlogs before on a consistent basis until I started watching the earlier mentioned Casey Neistat on Youtube and I think the reason I have found them so enjoyable and addictive is because each vlog follows his daily life in NYC as a businessman and filmmaker and it always involves a story or an adventure. He has a fantastic ability to tell a story within a few minutes, with his unique personality shinning through. This skill to tell stories through Youtube has made his channel gain 1.5 million subscribers and has led to many opportunities that I am sure he uses to his advantage to improve his brand (which is him), as well as setting up the video based social network Beme, which also has the theme of storytelling as the main aim!

 

 

So what is our story? GDPUK was established in 1997 by Tony Jacobs when he realised that dentists in the USA were talking to each other over email on a regular basis but there was nothing similar in the UK. Tony wrote a letter to the BDJ to see if other like minded dentists wanted to network and discuss dentistry over email, he supplied his email address and colleagues started emailing him! As simple as that. GDPUK was born. These emails then evolved into a Yahoo mailing list which eventually carried text advertising and then in 2008 our current site was born and we haven’t looked back since. As we approach 9500 members and over 220,000 posts on our forum, we would like to think that we still have a community spirit and that all members feel part of something that has made a positive impact on UK Dentistry. Colleagues have been brought closer together and have made friends for life. Plus they get to help their fellow dentists and offer plenty of advice! The GDPUK story is still evolving and we can’t wait for what the next chapter will bring.

 

Do you or your brand have a story to tell? How can you get your message across in a different way that attracts the audience you are looking for? What story can you share with your potential or current clients?

 

  3501 Hits
3501 Hits
NOV
20
0

Social Engagement Proves Powerful

Social Engagement Proves Powerful
Last month I wrote a short blog on Denplan's new TV advert which was and is exciting for the dental profession. The early results of the advert show some really positive engagement stats and suggests that Denplan's strategy of using a hashtag and encouraging social engagement has really paid off. It is great to see a positive reaction from this campaign and shows the importance of an all around marketing plan that uses a range of mediums to engage with the target audience.
 
Denplan’s high profile national TV advertising campaign ran throughout October and received a fantastic response from the public, dental profession and Denplan members. Below are a few stats that have been shared by Denplan. Although these obviously have their promotional slant on them, it is obvious that the impact of the advert was huge and has been great for the profession and Denplan. Not only will Denplan members have benefited from the advert but I also think that other plan providers will have also seen a boost in their numbers after the advertising campaign.
 
A few interesting stats have been shared and listed below but two really caught my eye. Firstly its shows the amazing reach of TV adverts, in that it is estimated the advert has reached 20 million consumers and secondly the increase in visitors to the Denplan website is really impressive, with a 158% increase from previous months.  
 
Web
  • Nearly 60,000 online searches on the ‘Find a Dentist’ page - a 223% increase*
  • More than 150,000 visitors to the Denplan Website - 158% increase**
  • Over 26,000 visits to the #Doitforyourselfie microsite in October
* compared to average monthly searches in 2015
** compared to average monthly new and returning visitors in July 2015
 
Social
  • 1 million people reached on social media, using #doitforyourselfie
  • The advert was viewed over 200,000 times on social media
  • The advert was viewed for 123 hours on Twitter
 
TV Coverage
  • The advert reached over 20 million consumers across the UK
  • On average people saw the advert four times
Dentist Feedback
  • 90% of Denplan’s member dentists agreed with the statement: “I am proud that Denplan are encouraging people to love their teeth”

 

Thanks for reading as always, let me know your thoughts on this campaign and how it was received by your patients?

 

  3224 Hits
3224 Hits
NOV
16
0

What our members say about GDPUK

What our members say about GDPUK

Hello everyone, 

Below you will find a video of some testimonials we collected at the BDIA Showcase in October. As you can gather from the short video, our members love using the site, finding it very useful and interesting. Our users find the site becomes a part of their daily routine. Have a watch and please share with anyone that hasn't discovered the site yet! Thanks to all the members featured. 

Tapatalk

Mobile has been the biggest thing in the digital world for a number of years, all of us love to use our smartphones and apps on an increasingly frequent basis. Over the years GDPUK have explored the ways in which we can embrace the move to mobile but unfortuntely have never quite found anything satisfactory. But we are pleased to annouce that the forum and our dental news is now available on an app called tapatalk. Our members will be able to use their exisiting logins for the site and within the app you will receive instant updates to the latest articles published and forum threads created. We hope this is an extra convenient way of accessing GDPUK in a mobile format. You may also find one or two other interesting forums to subscibe too! The app is available to download on Apple, Android and Microsoft devices.

Over the next few weeks we will also integrate advertising on Tapatalk. Advertisers will need to supply some extra copy, so their ads can work with the  different options that Tapatalk offers but we think it will supplement our traditional advertising avenues perfectly and ensure our clients adverts are getting impressions and clicks!

https://tapatalk.com/

Bloggers

As the site continues to evolve and grow (eg tapatalk, nearly 9,500 users) we are always looking to offer a bit features on the site, especially as we are known for our original content, news and information when it comes to UK Dentistry. Over the last few months we have added a few new writers to our blogging lineup, which we hope offer plenty of insight, expertise and original thinking around dental matters. We are pleased to say that Alun Rees has recently joined the lineup and his first blog can be found here. Alun is an experienced dental practice owner who changed career and now works as a coach, consultant, troubleshooter, analyst, speaker, writer & broadcaster.

Our latest blogs can be found on this link and our daily dental news can be found here. We are proud to say that we continue to reach and engage with thousands of readers through our news and blogs. Please keep sharing our content and encouraging colleagues to join the site. Thanks :)

 

 

  3201 Hits
3201 Hits
OCT
20
0

What produces a successful advertising campaign?

In my role as Sales Manager at GDPUK, I often get asked what kind of campaign works well on the website and I am always happy to give a few suggestions which I hope helps the client and gives them a few ideas to take away and ponder.

Below are a few bullet points of the suggestions that have come to mind in recent times. Please feel free to add to the suggestions.

The idea behind the list below is that it hopefully gets the client creating an interesting campaign that then gets them a return on their investment and builds a long-term business relationship with our publication.

Our users do notice the adverts but it is upto the advertiser to catch their attention enough that they become fully engaged with the message. The fact that a banner gets shown thousands of times in a month is an obvious advantage of advertising online, your brand has an extra chance of getting noticed on a popular blog or forum thread.

So what are some simple, straightforward methods of getting noticed? A few brief ideas below.

 

  • A good, simple, well designed landing page, that matches the campaign / campaigns. I have blogged about the importance of landing pages before. Read more on this link.

  • Experiment with different designs / styles for the banner ads, see what is successful and look to implement banners in different colours and fonts.

  • A competition or prize draw to get data for your business, as well as create some buzz around a new product or service.

  • Supplement all advertising campaigns with PR that matches the advertising and is shared on social media. Run the same advertising / PR on your social media pages, so it increases brand awareness.

  • A successful campaign has been with a company who have used client testimonials "I love using this xxx dental software because...." So showing that fellow dentists use the product and it works for them, creates a positive message.

  • A social media campaign that includes advertising on dental websites but run in tandem with social media. For example an equipment manufacturer could collate photos of dentists using the handpieces in their surgeries etc. Create a pinterest style collage.


If you would like to discuss any of the brief suggestions above, we will be attending the BDIA Showcase at the NEC in Birmingham. We can be found on stand F215. All my contact details are below.

 

Our new media pack for 2016 is also now available for download. It is available here and if you click the image below.

 


Thanks for reading and hopefully see you in a few days. Cheers.

  3609 Hits
3609 Hits
OCT
15
0

Dental Equipment Needed!

Dental Equipment Needed!
 
The “Jungle” refugee camp in Calais, is inhabited by refugees and migrants from across Africa and the Middle East. The population is currently 4,000+, with approximately 40 new arrivals each day. Until recently, this was almost entirely male, but over the last couple of weeks there has been a huge influx of families. There are now approximately 500 women and at least 100 children in the Jungle.
 
Conditions in the camp are truly appalling. MSF (Medecins Sans Frontieres) have recently engaged and this has made some impact, as have a number of volunteer organisations (many from the UK), but it remains a terrible humanitarian crisis. Winter is rapidly approaching; there is already frost at night, and the Jungle is prone to flooding.
 
We need to get these people out of the mud. "Caravans for Calais” is providing caravans and trailer tents to the “Jungle". The organisation was conceived in early September 2015; to date we have 20 caravans deployed in the Jungle, with another 20 procured in the UK, awaiting shipment, and four in France, also awaiting volunteer drivers to tow them.
 
The caravans are being donated by their owners, or bought by members of the public, or purchased by Caravans for Calais using funds raised from campaigning. The organisation is steadfastly apolitical. This is an extremely complicated issue, but our position is simple. Whilst we debate a solution, people should not be abandoned to live in these conditions. We are deploying initially as humanitarian infrastructure. Later, we will provide them as housing for refugees. So far, we have doctors’ and dentists’ surgeries, nursing stations, a secure distribution staging centre, homes for the vulnerable and family reception centres. We have also allocated some to families with young children.
 
We are looking to equip a dentist’s surgery, in a caravan, in the Jungle. We can gut and sterilise the interior, we can even supply some power…but we need the specialist equipment. A chair, instruments…all the equipment required to provide basic dental care is needed. Initially, most of the work will be extractions, but as we progress, the procedures will become more complex.
So, we’re looking for donations of the relevant equipment.
 
Can anybody help us, please? 
 
Caravans for Calais can be contacted via This email address is being protected from spambots. You need JavaScript enabled to view it. or 0208 824 9314.
 
Thank you - this is changing lives.
 
Dave King
 
 
 
 
 
 
  3655 Hits
3655 Hits
OCT
13
0

Rest your feet on the GDPUK stand! F215

Rest your feet on the GDPUK stand! F215

 

We are proud to say that we will be exhibiting at Dental Showcase next week from Thursday 22nd to Saturday 24th.

The decision to attend was made at short notice so because of that we will be using the space as a meeting point for the GDPUK community. There will be plenty of seats for people to meet, talk and chat all things dentistry, so we look forward to seeing you there. All are welcome on F215.

GDPUK has thrived over the years because it has let dentists from all around the UK discuss issues or problems in a secure environment, without the public looking in. Many lifetime friendships have been formed, plus of course plenty of healthy debate, outrage and mischief created. By not exhibiting in the traditional sense, we think our exhibition stand, will be perfect for members of the dental community to catch up, reminisce or do some business…. Hopefully one or two new friendships will also be formed as well :)

We Look forward to seeing the whole dental community at Showcase, it is always a great event, one that is worthy of everyone's support. See you all next week.

 

If you would like to meet up with the GDPUK team at Showcase, please get in This email address is being protected from spambots. You need JavaScript enabled to view it..

  2600 Hits
2600 Hits
OCT
08
0

Is a Dental themed hashtag about to go viral?

Is a Dental themed hashtag about to go viral?

 

 

 

On Wednesday the 7th of October, GDPUK were invited to the launch of Denplan’s new TV advert which will air on our screens from Saturday night (10th Oct) and will run for approximately 3 weeks.

The campaign demonstrates Denplan’s huge investment and commitment to dentistry and the dental practices that they work with. An impressive £1.2 million has been spent on this campaign.

After a short consultation period, Denplan have used the advertising agency “brothers and sisters” to design the advert. Established since 2008, they have a number of famous campaigns in their portfolio including the Thierry Henry advert that aired this year which can be viewed below. Great advert, especially the part when he joins Alex Ferguson and Brian Kidd on the Old Trafford turf!

 

The Denplan advert

So what does the advert entail? It shows a young man taking a selfie on a day out but everytime he smiles, he snaps his horrendous teeth. These teeth are obviously quite extreme to get the message across and were created by the special effects team at Fangs Fx. (If you click on the link, it gives you a great idea of what they are capable of!) So the bloke starts coming up with ways to cover his teeth, eg putting his cat in front of his mouth or putting his hand in front of his teeth. The producers behind the advert have gone for something that will make the viewers smile and also gets people interacting, which seems to be the current trend for TV adverts, as exposure is limited with the way we all watch TV these days. Let us know what you think, when the advert airs over the weekend? Does it make you smile?

The aim

Denplan would like to increase brand awareness, plus of course help Denplan’s member practices stand out in the competitive market of attracting / retaining patients. Practices have been sent a large amount of marketing material that will be used to engage with patients, so in conjunction with the advert, it will provide excellent opportunities to talk to their patients and forms a part of their practice marketing.

Denplan conducted some selfie research which gives further credence to the campaign. A YouGov survey revealed that a staggering 5.6 million selfies are taken in an average day by adults online which equates to an incredible 2 billion plus per year!  Three quarters (74%) of adults have worried about how their teeth look in photographs and a third of adults (33%) have smiled but purposely not shown their teeth due to being embarrassed by them, so selfies and smiles was an easy place for Denplan to focus their efforts. 

 

The Impact

 

So from a dental perspective, what impact will this bring on UK Dentistry? A few thoughts to consider:-

 

  1. Obviously there will be a huge impact for Denplan dental practices but will other dental plan providers also receive a boost? I believe it gets people thinking about their teeth and their dentist, so its a positive piece of marketing for all dental practices.

  2. It is fantastic to move away from traditional tv dental advertising and instead Denplan have embraced a modern and fresh approach…. Everyone at the event agreed that this was a brave move and the small crowd were certainly positive about the message that Denplan are hoping to achieve.

  3. The use of social media and a hashtag #doitforyourselfie taps nicely into a younger, celebrity obsessed crowd but if it gets the public visiting the dentist on a more frequent basis and talking about dentistry in a positive light, then surely this is a good thing? Dr Roger Matthews (Chief Dental Officer) of Denplan mentioned that motivation is key with patients and he believes that running this campaign could be a great way of motivating patients to visit their dentist on a regular basis and that is obviously the overall aim of the campaign.

  4. Dentists are often negatively portrayed in the media but I believe it is refreshing to see a slightly humorous take on the Dental world but with a positive message that people in Britain our proud of their smiles and possibly the work dentists have done on their teeth? This will hopefully be demonstrated over the next few days, as the public share their selfies on www.doitforyourselfie.co.uk. Already a number of selfies have been uploaded!


 

Unfortunately I can't provide a copy of the advert just yet but I will update this blog with the advert once it has had its premiere. Over the next few days we will be keeping a close eye on the microsite, to see whether it captures the public imagination and the general reaction from the dental community on social media. We certainly hope it does capture the imagination and as stated previously, it achieves the positive message that Denplan are striving for. Please let us know what you think and how the advert will be received?

 

** Blog now updated**

 


The advert is due to be shown at 15:28 on ITV1 on Saturday afternoon.

 

 

#doitforyourselfie

www.doitforyourselfie.co.uk

 

  8315 Hits
8315 Hits
SEP
18
0

Feature in the GDPUK Showcase Guide

Feature in the GDPUK Showcase Guide
 
 
Our guide to the BDIA Showcase 2015 is now live. This follows a successful guide that we ran last year for the show which has received over 40,000 views.
 
If you are exhibiting at the BDIA Showcase and would like delegates to visit your stand to see your new products or services, this is a great chance to do some promotion and exposure of your product or brand before the show. All you need to do is send an article to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will do the rest.
 
There is a word limit of 600 words but plenty of images are encouraged!
 
Cost to feature in this guide is absolutely free. GDPUK will then promote the feature over the next few weeks, through social media and the GDPUK main site. Email us This email address is being protected from spambots. You need JavaScript enabled to view it.
 
 
If you would like to advertise elsewhere on GDPUK and would like further information, please email This email address is being protected from spambots. You need JavaScript enabled to view it.. GDPUK is the largest community in Britain for dentists and dental professionals to discuss news, opinion and share information on UK Dentistry. The site reaches thousands of dental professionals on a daily basis.
 
If you would like to meet up at Showcase and discuss how we can work together in 2016 please This email address is being protected from spambots. You need JavaScript enabled to view it.. Look forward to hearing from you. 
 
 
 
  3202 Hits
3202 Hits
AUG
12
0

GDPUK Forum Facebook page - give us a Like!

GDPUK Forum Facebook page - give us a Like!

 

We have recently created a Facebook page for GDPUK, where we aim to publish news, blogs, articles and forum posts which are focused on UK Dentistry. We realise the creation of this page is a number of years late but it is better late than never!

 

Like all digital publishers, we use social media extensively to share articles and blogs. The GDPUK Forum facebook page will be another medium we will use to share our opinion and information on all things Dental.

 

You will find the Facebook page here - www.facebook.com/GDPUKforum

If you are interested in having the latest dental news from GDPUK appear on your Facebook newsfeed please “like” the page.

We will continue to update and improve the page as much as we can.

Please share this page with friends and dental colleagues. Basically anyone you believe would be interested in reading dental news....

The GDPUK forum remains free to join, you can register here.

Thanks for your help and sharing the message with the whole UK dental community.


Cheers :)

  4182 Hits
4182 Hits
JUN
30
0

9 Rules for Designing Effective Banner Ads

9 Rules for Designing Effective Banner Ads

GDPUK remains free to join and to post on the forum. We have close to 9000 members and they love using the resource to keep upto date with all things dental and keep engaged with the dental community. Revenue for the site is generated from banner advertising. Our clients who advertise are predominantly from the dental trade.

 

Clients of GDPUK often ask us about designing banner ads for the site, so we thought we would put together this simple guide and let you know our thoughts on what makes up an effective banner ad. Obviously when creating a web banner ad, it is important to always look at it from the perspective of the viewers (or your potential customers).

 

  1. Make sure it is correct size. If you are given details of a certain specification or size needed, you should follow the requirements, otherwise the banner ad won’t work.

 

  1. Keep the file sizes to a minimum. Smaller files load faster and it increases the chance of being seen by visitors.

 

  1. Good copy (like all advertising) is very important. Use of graphical elements is good, however, it's the copy that triggers people to find out more about your product. Banners that are effective are kept short and simple. Further info below

 

  1. You want your potential customers to look at your ad, get interested, and click on it, then find out more info about your product on your website (preferably on a relevant landing page on your site). Don’t try to fit all the benefits of your product into that small space, it never looks rights and is ineffective. Simple and clear is the best method.

 

  1. Over the years, the banners that have been the most effective, use an eye-catching hook. Headlines are what trigger people to read the story. Emphasising the benefits of your products more than the features of your products is the way to go.

 

  1. By using a call to action graphic or text you make it very clear to the visitor what you want them to do. For example: For More Information; Download Info Now; Click Here to Purchase. This works with the earlier advice of being simple, clear and direct.

 

  1. Animated GIFs work brilliantly on GDPUK but graphic designers always tell us that you need to avoid using photos and photo-like images on animated GIFs. Because of how GIFs work, the photos won’t look as nice and it will just make the file size huge. It is most likely you will be limited to having just one or two frames for the banner given the file size limits, plus as mentioned before, banners are more effective as a smaller file.

 

  1. If you want to use photos in your ad (for websites only; not on our daily digest emails), consider creating it in Flash or HTML5. It will give you better return in terms of quality and file size.

 

  1. Effective landing pages. We have mentioned this a number of times over the years! When people click on the banner, they should be presented with the relevant campaign or information immediately. They do not want to go to your homepage and be forced to hunt for the information that may exist on another page of your site. An effective landing page produces a great experience for your customer but also better results from your advertising campaigns.

 

Thanks for reading this guide to creating effective banner ads. We hope you find it useful and a simple blueprint to follow when looking to advertise online.

 

If you need further information or want to ask a question about this blog. Please get in touch.

Thanks

Jonny

  4027 Hits
4027 Hits
JUN
30
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Stats, Glorious Stats

Stats, Glorious Stats

At GDPUK towers we love to keep an eye on the statistics that the site creates. We want to make sure we are still doing all the right things to attract an audience that stays engaged with the site and of course interacting on the forum.

Below are a few stats we would like to share, we are very proud of these and they show that GDPUK is constantly used for news, views, opinion and information.

These stats are up to date, as of 30th June 2015.

  • In June 2015 alone, we have had over 100,000 opens of our daily digest emails (sent 3 times a day)

  • We published a news story on Friday 26th June called “GDC labelled worst of all regulators”. As of Monday afternoon we have had over 4500 readers. This shows the reach of GDPUK news by using various social media platforms and our daily digest email.

  • This year, the site averages 32,000 unique visitors a month

  • Users continue to join the site, membership is now getting close to 9000 people, who are all members of the dental community.

  • The forum attracts just over 1000 different contributors a year.

  • Whilst on the topic of the forum, it continues to attract readers and plenty of engagement. Since our present site went live (late 2008), there have been 18653 topics created and 209771 posts. An average of 11 replies a post. This definitely demonstrates the amazing amount of discussion and activity that takes place on the forum.

By sharing these stats we want to demonstrate the reach of GDPUK and how we feel we get important dental news in front of thousands of readers daily. Thanks for sharing, engaging and reading the site, we appreciate the great dental community that continues to support us.

If you would like to join the forum (it’s free) and get a feel for what is happening in UK dentistry in 2015, please follow this link. If you are already a member, keep spreading the word and telling your colleagues about the site :)

Thanks for reading, please get in This email address is being protected from spambots. You need JavaScript enabled to view it. with me if you would like further information on GDPUK.

Jonny

 
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3674 Hits
JUN
17
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Email Marketing is still alive and more popular than ever!

 

One of my early posts to my digital dentistry blog was entitled 4 A * Reasons Email Marketing is still Alive! and I looked at the reasons behind why email marketing was still so important.

Nearly 2 years later, this is still seems to be the case. One could argue it is more important than ever. In the recent eConsultancy Census, it was found that revenue from email marketing increased proportionately by 28% in 2014, and was ranked as the number 1 channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.

Email has become part of mobile marketing, it is estimated that mobile can account for up to 70% of all email opens. The banner ads or message on these emails still need to be clear and well positioned, although it’s not just the creative that is important, the sales funnel must also be fully mobile-optimised, with every page working so that they are mobile optimised and keep your customer engaged. A well designed landing page is still always an important part of the process.

We forget that with emails you are often reaching an audience that already knows you, if you have them on your list, they want to hear from you. Email requires a deeper level of engagement and trust. That is the reasons our daily digest emails remain popular. Our members are expecting them.

Therefore advertising on the GDPUK daily digest emails (sent 3 times a day) remains incredibly popular because so many people receive these daily emails to their inboxes and thousands of eyes look at the animated banners on the emails. We use these daily digest emails ourselves as an accidental marketing tool. What started as a way of communicating the latest posts on the forum to our members, has instead become a way for our members to be constantly engaged with the site and what is happening within UK dentistry. We know that not every member reads every thread or email but there is always a subject that appeals to a number of our members and that keeps our site busy and the banners receiving impressions. This means email remains incredibly important for GDPUK plus of course every big business that is online and looking for customers.

So two years after I wrote the blog piece linked above, email marketing remains an important tool for businesses of all sizes and needs to be treated as an integral part of your marketing plans, whether you are looking to reach dentists or members of the public for your practice.

We are all looking to generate leads and gain new customers, is email marketing still something you use to reach these goals or do you find other methods more effective? We look forward to hearing your thoughts, on what works for your business and what doesn’t.

Hope you enjoyed this follow up blog. Thanks!

  4049 Hits
4049 Hits
MAY
28
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GDPUK Q&A with Simon Reynolds of Patient Plan Direct

GDPUK took the time to interview Simon Reynolds – Commercial Director of Patient Plan Direct, one of the UK’s fastest growing and most cost effective plan providers, as well as a GDPUK partner.

In the past six months more practices than ever before have opted to work with Patient Plan Direct, either launching a new plan for the first time or transferring an existing base of plan patients from another plan provider. Jonny Jacobs of GDPUK took the time to find out more about Patient Plan Direct’s success:

Jonny GDPUK: Please give us a brief background to how you ended up working in the dental industry?

Simon: “Following my studies in the North West I stuck around the Manchester area and joined Patient Plan Direct’s parent company, First Capital Cashflow, as a business development associate working with both the sales and marketing teams.

“I eventually focused on the marketing side of things and after undertaking a diploma in digital marketing, took up the role of marketing manager at Patient Plan Direct, going on to progress through to my current role as commercial director – managing the business development and marketing teams. I have been involved with Patient Plan Direct for almost five years now, in which time the company has significantly evolved and grown year on year.”

Jonny GDPUK: For those that don’t know of Patient Plan Direct, can you give us a brief potted history?

Simon: “Patient Plan Direct is a dental plan provider similar to the likes of Denplan, Practice Plan and DPAS. The company was formed in 2008 as a subsidiary of our parent company First Capital Cashflow – a long established payments bureau providing payments related services and technology.

“We have embraced technology, cut out a lot of unnecessary paper based administration and benefited from the economies of scale and efficiencies nurtured from our parent company, thus cutting a lot of our own cost bases – resulting in lower fees for our clients!

“Since our inception we’ve sustained our low cost, flat and transparent fee structure of £1 per patient per month (inclusive of VAT and patient Worldwide A&E cover underwritten by Hiscox) whilst other plan providers have marginally increased their administration fees each year.

“Since the company formed, our team has grown and our service delivery and support has evolved in line with market demands. We now work with over 300 practices across the breadth of the UK, helping them to develop, grow and retain a solid base of plan patients.”

Jonny GDPUK: How does Patient Plan Direct differ to other plan providers?

Simon: “Our core proposition is our low cost fee structure, enabling a dental practice to maximise the income and profitability a dental plan generates. It is our ethos to maintain this position in the market, at the same time ensuring we provide first-class training alongside business and marketing support to ensure we can help a practice reach its objectives.

“Our fee structure can easily prove to be 2-3 times more cost effective than other plan providers, enabling a practice with even a modest base of plan patients to easily make significant cost savings year on year in comparison to working with other plan providers. Moreover, we’re very focused on flexibility and branding, offering a fully practice branded solution with the freedom for a practice to determine their own plan offering, structure and price point.

There may be some misconceptions that our service is a no frills / vanilla option when it comes to dental plan administration. However, on the contrary, whilst we don’t offer support in other areas such as CQC guidance, hold annual golf days, invite ‘key’ clients to trips abroad, or hand out ice creams at dental shows, we do invest in our team, processes, technology and support whilst keeping our costs to a minimum and passing these savings on to the many happy practices that work with us."

Jonny GDPUK: What trends are you seeing in the payment plans market?

Simon: “The biggest trend I have noticed for some time now is the lack of appetite from practitioners to either introduce or continue to grow an existing capitation based plan such as Denplan Care. There are so many reasons this is the case, which I could talk about separately for hours on end.  We have worked with many practices that have transferred from another plan provider and opted to put a cap on their capitation plans (only keeping existing capitation patients on this type of plan), opting to only promote and grow a maintenance based plan moving forward.

“The other noticeable trend is the increase in principal dentists making the switch to private dentistry and using a dental plan as a vehicle to make the transition, enabling their patients to budget with a monthly payment to see their preferred dentist. Of course this is all in line with not keeping all their eggs in one basket in light of the uncertainty around the future of the NHS. My team and I relish the opportunity to get involved in this type of plan launch, delving into the viability analysis and financial modelling to identify and recommend the best strategy for the principal, practice and patients.

“Finally, we’ve worked with a number of practices recently that have decided not to take on a plan provider transfer for a number of reasons, but instead have opted to run a new plan administered by Patient Plan Direct alongside their existing plan, taking advantage of cost savings in admin fees  for new patients joining the practice’s plan.”

Jonny GDPUK: How long have you been aware of GDPUK? Why do you think it works so well?

Simon: “I have been aware of GDPUK for as long as I’ve been involved in dentistry. It’s the place I usually hear about the latest news and opinion. As such, I visit the site daily to keep up to speed on what’s new in the world of dentistry.  With all the challenges that the dental profession faces these days (many of which are well documented and discussed within GDPUK), it’s so important there is a place where dental professionals can freely express opinion, discuss ideas and offer each other advice, feedback and moral support.

“Every credit to yourself and Tony for keeping the forum running for what is now coming up to 20 years! Long may it continue.”

Jonny GDPUK: As an advertiser on the site, have you found the site a good place to gain business?

Simon: “Without doubt the site has helped raise our brand awareness and helped us extend our message to market, educating the industry on our service proposition. We have had plenty of new enquiries and new clients that initially explained “we saw you on GDPUK”.

“I see the forum as very well respected and trusted amongst the industry; as such it’s a fantastic site to attach our brand to.”

As a private plan provider, how do you see the future of NHS dentistry panning out?

Simon: “Now we have the general election out of the way and details of the prototype dental contracts are becoming a hot topic of discussion, I think it’s safe to say that irrespective of what the new contract eventually looks like, employment under the NHS is not likely to provide greater income for less graft and a stress free life. As such, I’m pretty certain the NHS won't be for everyone and as there was in 2006 there will be a noticeable shift in the number making the move to practicing privately – a process which has already begun.

“Clearly if a dentist or practice is considering the switch from NHS to private, the introduction of a dental plan is a very obvious and proven strategy to achieve the move successfully and retain happy patients.”

 

Contact Details for Simon:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: 08448486888

Mob: 075407063232

Web: www.patientplandirect.co.uk

Web: www.firstcapitalcashflow.com

Twitter: @PatientPlan

  6703 Hits
6703 Hits
MAY
20
0

The world is going mobile!

Things are changing in the website world, mobile websites are becoming increasingly important with Google placing an emphasis on websites having a mobile version. Users of mobile phones now expect a mobile version or an app for the business that makes their lives easier.

Over the last few years, there has been a huge growth in mobile apps, with large businesses having their own mobile app but things are now changing and evolving with smaller businesses now getting in on the act. It is now possible to have one for your dental practice. This seems a strange concept to some but there are a number of benefits that could really help your dental practice.

As we all know, everyone seems to be using their mobiles for the majority of tasks, with the average person in Britain, using their mobile for over 2 hours a day. Your patients will be no different.

The GDPUK Services team can now offer you the ability to have your own app custom built for your dental practice. Once it is built (usually takes approx 4 weeks) it will be made available on the Apple and Google Play Stores for download by your patients.

Below are five reasons an app could benefit your practice.

  1. Loyalty Scheme

With the loyalty scheme built into the app, all you have to do with an app is scan a code in the practice and the patient's loyalty card is automatically marked, they can then redeem a voucher when they reach a certain number. All this is done automatically. This will be a reason your patient will keep the app on their phone, they will feel like they are getting extra value / service from visiting their dentist.

  1. Presence

Having your own app is a great way of doing something different and innovative in your local area and will impress your patients. Having an app gives your patients a constant reminder of your presence in the community and that your practice can be seen as innovators.

  1. Engage with patients

Patients can message your practice directly from the app, they can request an appointment for specific items of treatment. They can also gain direct access from the app to your Facebook and Twitter accounts as well as your blog or any other social media etc.

 

  1. Push Messaging

You can push messages directly to everyone who has it. Push messaging is free and has close to a 95% read rate which when you compare to an average open rate of just 20% for an email that practices send to patients.

  1. Referrals

With a mobile app your patients can refer you directly to their friends and family via Facebook, Twitter, email or text. As we are all aware there is nothing more powerful than a personal referral for any business, for dentists personal recommendations / referrals often work brilliantly because they provide confidence to the potential new patient and also prove to your team and yourself that you are doing the right things. A number of referrals a month from the app will make the small investment in the app totally worth it.

 

 

For further information on the app and the costs involved please have a look at our new services website and specific page on the app. Links below. If you have any further questions please email us - This email address is being protected from spambots. You need JavaScript enabled to view it.

www.gdpuk.com/services

www.gdpuk.com/app

  4626 Hits
4626 Hits
MAY
12
0

NSK win prestigious Edison Award

Since 1987, the Edison Awards™ have recognized and honored some of the most innovative new products, services and business leaders in the world. The Awards are named after Thomas Alva Edison (1847-1931) whose extraordinary new product and market development methods garnered him 1,093 U.S. patents and made him a household name across the world. The Edison Awards symbolize the persistence and excellence personified by Thomas Edison, while also strengthening the human drive for innovation, creativity and ingenuity.

 

The Edison Awards™ are among the most prestigious accolades honoring excellence in new product and service development, marketing, human-centered design and innovation. Unique to the world of award programs, the Edison Awards™ are focused on the innovators as much as the innovations. Award winners represent "game changing" products, services and excellence and leadership in innovation around four criteria: Concept, Value, Delivery and Impact. An Edison Award represents significant value to the award winner and to the cause of innovation.

 

In the Dental Tools catergory, NSK won gold for the Ti-Max Z45L. The handpiece is the worlds first 45 degree electric attachment handpiece. It features a unique, two-way water spray mode. A jet spray option helps prevent subcutaneous emphysema in surgical procedures and a mist spray option effectively cools the bur making it suitable for both surgical and traditional procedures with difficult access.

 

Link to the award winners here. If you have a look at the page, there are some very interesting and innovative products that have won awards. Worth a read. 

Below is a video about the handpiece that won the prestigious award.

 

 

Further information on the handpieces can be found on the NSK website

http://www.uk.nsk-dental.com/products/contra-angles/ti-max_z/

tel: 0800 634 1909

 

  3836 Hits
3836 Hits
APR
23
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Reflections from the Dentistry Show

 

GDPUK were proud to have exhibited last week at the Dentistry Show 2015. We really enjoyed being there and taking part in the wide-ranging exhibition.

Below are a few short observations from my two days at the show…...

 

  • The stands and displays seemed larger than ever, a sign that the show is growing and continues to evolve.

  • There was a huge range of exhibitors and lectures, this meant there was something for everyone

  • The inclusion of DTS alongside the Dentistry Show made the exhibition even bigger and inclusive.

  • Closer Still Media (the owners of Dentistry Show) are very commercially minded which reflects on the show, is this good for dentistry? I would say yes because it means the other exhibitions improve what they are offering and they have managed to gain support from the majority of the larger dental trade companies. What do you think?

  • Great to meet loads of people from the GDPUK community. Feedback on the site is always important and it is great to receive compliments about the website. It remains extremely popular with dentists and an amazing resource for advice, information and opinion. Join for free today. We have had nearly 400 new members in the last 6 weeks alone.

  • From a personal perspective, loads of interest and commitment to advertising on the site, GDPUK is seen as a great marketing tool and community to be involved in! It was great to catch up with old friends and new. Over the next year we hope to improve the service and range of options available to our clients.

  • The one negative from our experience was that in our exhibitor agreement with the Dentistry Show we were to be associated with the GDP Theatre but on arrival at the show, there was no GDPUK logos anywhere to be seen, either at the theatre or in the programme. This was very disappointing, as it was something we had heavily publicised before the show.

  • A positive thread was posted on the forum in the aftermath of the Dentistry Show, created by an enthusiastic dentist on the site, Jeremy Cooper. Why the Dentistry Show is the BEST. It has thoughts on the show from a number of prominent people in dentistry including members of the trade. Worth a read!

Members of the forum meeting - putting names to the faces!

 

Our feeling about exhibiting was summed brilliantly by our website designer, resident techie and dentist, Steve Van Russelt who posted on another thread Its great to meet up with the real people behind the posts that make the forum so vital. Most people think or suspect that we are there as a commercial concern so have to be reassured that yes it is free to members and no we're not going to sell their contact details. So we encouraged new members to join, but the majority of the voluntary traffic and the most heart-warming aspect was all of those current members that went out of their way to visit, say how important the site is to them to keep them informed, entertained and in the loop - reducing any sense of isolation and just saying thanks for that.”

 

So overall it was a very enjoyable few days in Birmingham. We hope we will be able to exhibit again next year. In the meantime we will continue to improve the site and all it offers. It was great to meet people in the flesh and not just from their online persona or email address, we look forward to meeting you all again.

 

 

**Thanks to Erica Kilburn and her team at EK Communications for the pictures - http://ekcommunications.co.uk/

 

  3483 Hits
3483 Hits
APR
09
0

GDPUK & Colgate sponsor GDP Theatre at the Dentistry Show 2015

GDPUK are proud to be sponsoring the GDP Theatre alongside Colgate at next weeks Dentistry Show. 

This theatre will provide further insight into both new and everyday clinical techniques and procedures. Experts in their respective fields will run sessions covering a variety of subjects from endodontics to pain management to a new approach to electric toothbrushing!

Another focus of the theatre will also be the recent changes to the rule and regulations governing the profession, how they affect you and what you have to do to demonstrate your compliance to them.

Below you will find the latest timetable for the Theatre. (subject to change)

17-Apr-15
09:45
11:00
Dental Contract Reforms - The Industry Debate
 BenAtkinsBDHFSPK011
BDHF
17-Apr-15 SteveWilliamsIDH Group 
17-Apr-15 JohnMilneCQC 
17-Apr-15DrTonyKilcoyne  
17-Apr-1511:4512:45The Next Leap Forward in Endodontic InstrumentationDrMartinTrope SPK012Schottlander
17-Apr-1513:3014:30A New Approach to Electric Toothbrushing - A Professional’s Insight into the Latest Electric Toothbrushing Technology NeeshaPatelKing’s College HospitalSPK013Colgate
17-Apr-1515:1516:00Gums, Mums, Tums…..and the Sums!ProfessorAnthonyRobertsUniversity College CorkSPK014Oral-B
18-Apr-1510:0010:45Integrating Digital Dentistry into Practice AndrewLeggThe Campbell AcademySPK016Henry Schein
18-Apr-1511:1512:15The Next Leap Forward in Endodontic InstrumentationDrMartinTrope SPK012Schottlander
18-Apr-1512:4513:30Predictable Alternatives to Amalgam: Resin Composites, Glass Ionomers & GiomersDrChrisLynch SPK017Shofu
18-Apr-1514:0014:45Dentistry in the Digital Age ThomasPoulainGoogleSPK018GSK

 

Please come and visit GDPUK at the Dentistry Show - Stand E01

The GDPUK stand will be situated next to the GDP Theatre.

Look forward to seeing you all at the Show.

 

  3472 Hits
3472 Hits
MAR
31
0

Save money with GDPUK Insurance Services

 

Get more from GDPUK. Save money and improve your services with our exclusive partner offers.

GDPUK is partnering with carefully chosen providers to offer you services and products that will be of value to you and your practice.

We’ve chosen trusted providers whose products or services have already achieved positive feedback from members, and who have promised to provide a high level of service and support, along with competitive pricing.

Commissions or referral fees earned by GDPUK as a result of introducing members to service partners will be ring-fenced by us for future use in advancing appropriate causes relevant to the profession.

Further information on what we are offering can be found here - www.gdpuk.com/services

Insurance is one of the services we are pleased to be offering to our members.

Save money and receive better service with our bespoke, brokered insurance for dentists. We have reached an advantageous arrangement with reputable insurance brokers who have extensive experience in arranging both professional and personal cover for dentists.

Through our partner brokers, you will receive all the claims handling and underwriting flexibility available from a good broker, along with highly competitive quotes.

 

What cover can you arrange?

Our brokers will be pleased to discuss your precise requirements with you, and then to prepare personal quotes providing you with the most suitable cover at the best available prices. Should you need to extend or adjust your cover, or need to claim against your insurance at any time, you’ll be assured of their attentive and knowledgeable assistance.

Insurance can be arranged in the following principal areas:

  • Practice and Surgery Insurance
  • Overheads and Locum Cover
  • Household Insurance
  • Pressure Vessel Inspection
  • Buy-to-Let Property Insurance

Click on the link below for further information and fill out the form at the bottom of the page. We will then forward your details automatically to our broking partner who will contact you to discuss your requirements.

They will then prepare some quotes for you and progress your application directly and in a timely manner.

 

www.gdpuk.com/insurance

  5822 Hits
5822 Hits
MAR
31
0

Visit GDPUK on stand E01

Visit GDPUK.com on stand E01 to find out how you can join the largest community of dental professionals in the UK for free! Established since 1997 the site has over 8000 members, who enjoy using the forum to discuss all things dental on a daily basis. The forum has recently passed the milestone of 18,000 topics created and 200,000 posts.

GDPUK frequently publishes exclusive dental news and additionally we have a number of paid writers who regularly blog for the site. The news and blogs attract thousands of readers.

The site is free to join and revenue is generated by dental businesses advertising on the site, if you are interested in reaching thousands of dentists on a daily basis please get in This email address is being protected from spambots. You need JavaScript enabled to view it. or have a look at our media pack which can be found here.

Additionally we have recently launched some extra services for our members, called GDPUK Services! The site includes the opportunity to make savings on practice energy usage and practice insurance. We also offer the option for you to create your own custom app for your dental practice, which is a unique marketing tool for your practice. Further information can be found on gdpuk.com/services.

 

Please visit stand E01 for further details about GDPUK.com and GDPUK.com/services

If you would like to register for the site, please click here.

We look forward to meeting you at the Dentistry Show on April 17th at the NEC, Birmingham.

GDPUK are proud to be a media partner of the Dentistry Show 2015, please have a look at our free guide to the show.

 

  4775 Hits
4775 Hits
MAR
19
0

GDPUK Q&A Session with Keith Hayes

Keith pictured with his mug for
2000 posts on GDPUK
 
Here at GDPUK towers we have conducted a short interview with Keith Hayes, who is a retired dentist and currently runs a business called RightPath4 which advises dental practices on CQC inspections. Keith is a keen user of GDPUK and incredibly passionate about dentistry in the UK. We hope you enjoy reading some of his thoughts and ideas for UK Dentistry.
 
JJ:Please give us a brief background to your dental career?
 
KH:I’m celebrating a joint 120th birthday party with my dear wife and RightPath4 partner in crime in exactly one month. I qualified from the Royal London Hospital, fount of all knowledge in 1977. 
I returned to teach undergrads part time as well as joining a partnership in a mixed practice for 25 years; selling to a small Corporate in 2000.
 
I then started a private squat in a village setting and built the practice quickly to be three dentists and two hygienists working 6 days a week. Unfortunately I needed to take early retirement owing to an arthritic problem and this showed me that retirement was never going to be a suitable option for me! 
 
I have also been Clinical Director for a small Corporate as well as a compliance organisation. I have started an MSc Healthcare Management and Governance and my dissertation topic is ‘Efficacy and the CQC, on the right path?’
 
I am still a dental registrant, paying my indemnity as I believe I can’t advise others unless I too sometimes share the pain and disappointment we feel at the hands of those who claim to be our elders. Fortunately I still feel that Dentistry was exactly the right career choice for me.
 
JJ:How did you end up becoming so involved with all things CQC?
 
KH:Since 2009, I have become interested in how we are regulated in dentistry. Around the same time I began posting on GDPUK.
 
Probably as a result of my articles and occasional outspoken postings; I was invited to work with the CQC by the National Dental Adviser and enjoyed immensely being able to add my thoughts on dental regulation as well as making my suggestions for appointing dental bank expert advisers and then carrying out a great many dental practice inspections. Dental practice inspection is stressful not only for those on the receiving end and it’s extremely important that inspectors are calibrated and proportionate with their judgements. I believe that the new round of inspections starting in April will make significant improvements and will also allow practices to feel they have been endorsed by passing a more focused inspection rather than admonished by a less relevant generic one.
 
JJ:How long have you used GDPUK? What do you enjoy about using it?
 
KH:I’ve been a member since 2008 and that means I have averaged making almost two postings per day! I think this demonstrates how useful I have found being able to be an active member of a professional group. Too often, especially now days with so many pressures heaped upon the dentist, it is all too easy to think you are alone or unique with these problems. I have often been helped in a practical way to come up with a solution to a dilemma and I hope I have managed to help a few colleagues with theirs. From the size of my daily email inbox; I think we can say that there are a lot more lurkers than posters on GDPUK.
 
Whenever I am invited to speak at a meeting, I always take a straw poll of GDPUK er’s in the audience. It surprises me still that there are many out there who have yet to tap into this fantastic resource, probably the best we have by far.
 
JJ:As an advertiser on the site, have you found the site a good place to gain business and credibility?
 
KH:Well it’s always the first site I would go to when considering advertising my product. Not only do I seem to have a great response, but I find the quality of the inquiry is often at a higher level of understanding than other sources. It really is easier to help someone who knows what they are looking for.
 
I got a stunningly informative and significant response to my CQC Efficacy survey (nearly 200 replies) and the CQC are listening to what we have said.
 
At dental exhibitions, it never ceases to amaze and thrill me at the numbers of colleagues who tell me they follow my postings and are then encouraged to ask me their questions. I retired (I thought) a little while back, but I can tell you that I have never felt as involved in dentistry than I am now; much of the credit for this goes to GDPUK, thank you.
 
JJ:What changes do you expect to see in the CQC over the next few months? and also moving forward over the next decade?
 
KH:I think they are concentrating on the new changes they have made in the inspection process and will be surveying all practices to provide feedback following on from a visit. I personally think their survey is too long (9 pages) and should not be mandatory with identification as this may stifle any true opinions. The CQC have asked me to repeat my survey later in the year and I hope this will give a true reflection of their performance.
 
I am hopeful that John Milne will bring greater understanding of dentistry to the CQC and I still hope that I will be allowed to contribute my sixpenneth.
 
All providers of health services require regulation and yet it must be sensible, appropriate and fairly applied. I believe the CQC started with a very broad and ill-defined mandate; have listened and focused more clearly on the nuances of dental practice. They now need to carry the profession with them by demonstrating that when businesses make sensible improvements and work with clearly defined systems and an open and positive team culture, they become better businesses not only for the owners but also the patients and staff.  If the CQC can use more carrot and less threat of stick, we may yet see real benefits over the next ten years. There is always a risk however that the CQC is used by some people for their own agenda; I hope this will not continue.
 
JJ:What are your predictions for UK dentistry over the next 5 years?
 
KH: Wow, crystal ball time!
 
I hoped that we were about to have an honest debate about what we can and what we can’t afford to provide in the NHS. Sadly it seems that all politicians of whatever creed will want to dance around their handbags for fear of being attacked by daring to suggest that the NHS is something less than perfect. This is of course a terrible lost opportunity to design a high quality core system which allows the profession to discuss all options and encourage patients to take responsibility for their chosen path. If we could allow the profession to deliver all that we are capable of without these artificial barriers of NHS vs Private, then I believe UK dentistry would indeed become world class.
 
At the present time, if I were 30 years younger, I would be looking to enhance my skills and use them in my own private practice. I believe that we may have to allow the Corporates to take on most NHS dentistry and to dramatically shift the skilling mix to allow the most cost effective person to provide each aspect of care.
 
JJ:Which three people from the world of dentistry would you invite round to your house for a dental dinner party?
 
KH:I’m afraid that at the moment I don’t have names for two of my dinner guests as I would want to invite the new CDO as a person who has current wet fingered experience of actually delivering the expected standards required by the GDC and the CQC and who is also co-opted into a senior position on the GDC executive.
 
My second guest would be the new CEO of the GDC, who would also be a dental registrant of course and in a much better position to both put patients first and understand how dental teams can be expected to deliver. I could not invite someone who has little relevant understanding of operating a dental practice as I fear they would be uncomfortable guests.
 
My third guest would be the Secretary of State for Health, although I suspect I may need to draw up another place name in the near future!
 
The theme for the evening would be a murder mystery; ‘Who was most responsible for murdering NHS Dentistry?’
 
JJ: Thanks Keith
 
For further information on Right Path 4 and how they can help your dental practice please check out www.rightpath4.com
 
If you would like to further information on GDPUK.com please get in touch with This email address is being protected from spambots. You need JavaScript enabled to view it.
 
 
  3618 Hits
3618 Hits
MAR
17
0

Two Hundred Thousand Posts!

 

Last weekend (14th/15th March) saw the 200,000th post to be penned, posted and published on the GDPUK forum, an amazing achievement! The milestone has been reached in approx 6 years since we created this present site (over 100,000 posts on the old site) and is something that demonstrates the passion and high levels of interaction that exists in the community.

 

To put it into context, it means there has been an average of 92 posts a day on the forum for 6 years!

In 2014 alone there were just under 1000 different contributors to the GDPUK forum pages which gives a further idea of the amount of varied opinion and information that is shared in the GDPUK community.

Thanks again to the whole dental community for supporting the site and making 200,000 posts possible. We hope you continue to find gdpuk.com an incredible resource.

The site also continues to publish news and original content on a daily basis.

The site continues to develop, with the launch of a GDPUK Services site which offers our members a range of useful services, with two added features, group discounts and donating to the GDPUK Fighting Fund for UK dentistry.

 

If you would like to join the GDPUK community, the link can be found here.


Advertising is also available on the site, please find a link to our media pack here and if you need further information please drop a line toThis email address is being protected from spambots. You need JavaScript enabled to view it.

  2582 Hits
2582 Hits
MAR
11
0

The power of a community!

 

GDPUK is a community of practice. It is a group of people that share in the same activity; dentistry.

 

This means that in a community of practice, our members are encouraged to share their best advice, filter out the good from the bad, and steer discussions towards what lies upon the cutting edge of the sector or profession. So for instance what changes in the political, social, economical, or technological environment are impacting upon the sector? From observing GDPUK over the last few years, that seems to be the majority of threads that prove popular!

 

In the last couple of weeks we have seen a different side to the community. The GDPUK community have rallied behind the profession, shown amazing engagement and made something happen. I am course talking about the recent case of Keith Watson. Brief details below:-

 

Keith Watson lodged the defamation action against Andrew McIntosh, relating to claims that led to him being investigated by the dental industry's governing body.

 

Mr McIntosh made a series of allegations about Mr Watson's professional conduct at Discovery Dental Centre in Dundee and the case was taken to a full hearing by the General Dental Council (GDC).

 

Mr Watson was subsequently cleared of all misconduct and lodged a £50,000 defamation damages claim at Perth Sheriff Court, but court officials have now confirmed that he has instead been granted a Minute of Abandonment and ordered him to pay £10,050 in expenses to Mr McIntosh, from Invergowrie, Perth and Kinross.  

 

So Keith was suddenly in the bizarre position of having to pay £10,050 legal fees, after he had won the case at the GDC!

This is where the GDPUK community spirit came into action. Victoria Holden, one of the GDPUK Moderators setup a gofundme page and within 5 days over £10,000 has been donated. An amazing achievement by all and a fantastic demonstration of the power of a community.

From a GDPUK perspective we think that it is amazing that within a few days, over ten thousand pounds was raised and at the same time we saw generosity and charitable behaviour from the dental community which should make us very proud.

Moving forward, we believe GDPUK can be a force for the good of the profession in getting involved in situations that need support from the ground up and as the sites influence and popularity continues to grow, we will continue to facilitate great achievements like the one mentioned above.

An amazing example of the power of the GDPUK community, where else can this be seen in UK Dentistry, where thousands of dentists are actively engaging on a daily basis?

 

http://www.gofundme.com/keithwatson

  3210 Hits
3210 Hits
MAR
05
0

FAQ About GDPUK App

We have recently launched the GDPUK Services site which we hope helps save dentists money and also improves their service to their patients.

Below is some further information about the GDPUK App Service and hopefully answers some of your questions.

 

Is GDPUK designing the app?

No, we are a reseller for a company based in England that produce Apps for the service professions. They currently specialise in other business sectors but have also designed a number of apps for dental practices.

What are the costs?

There is an upfront payment of £179 and then monthly payments of £39 a month for the lifetime of the app. 

What happens once I make payment?

We receive a notification from the site that a payment has been made. We then enter your details into our system and you will then receive an automatic email asking you to login to the app design page. Picture below of the app design page. As you can see there are a number of options availble, which will make your app unique. The app can be amended / updated as often as you wish.

 

 

Have you got any examples of an App designed for a practice?

Yes below are a few example of apps designed for dental practices. As you can see they look very professional and are fully customisable.

 

How long does the app take to create and implement?

It takes our partners on average about 4 weeks to design and finalise the app. This includes the app being approved for the app store and the google store.

 

Any further questions please get in touch via email or phone

This email address is being protected from spambots. You need JavaScript enabled to view it. or 07786571547

 

 

  3906 Hits
3906 Hits
FEB
24
0

Patients embrace online booking services

As a digital company, we are always interested in digital innovations and improved efficiency, especially in the dental sector. One area of dentistry that this is particularly apparent, is in the booking of dental appointments online. Although this is a relatively new sector, there are a number of companies who are improving access, customer service and ease for patients.

Toothpick who are one of the leaders of this revolution, shared some amazing numbers from 2014, which they have given us permission to share. The infograph below gives a great indication of the growth of the sector, can dental practices afford to miss out on offering this service?

A few stats that caught our attention:-

  • The fastest time from booking to seeing a dentist was 23 minutes
  • 56 per cent of bookings were made in evenings and weekends
  • Peak booking time for appointments is Monday and Tuesday mornings, when a booking is received every 30 seconds!
  • Over 60 per cent of visitors to Toothpicks website are accessing via a mobile device

We believe this sector will continue to grow over the next few years. Dentists are always looking for new ways to gain patients and offering 24hr online booking seems a great way of doing this. The general public are increasingly familiar with doing many things online, so why should booking a dental appointment be any different? The service seems to benefit all involved. The continued growth of smartphone usage, plus the introduction of dental practice apps or mobile webpages will also fuel the growth of this sector in 2015.

It will be interesting to see how this sector evolves over the next few years but our suspicion is that it will soon be an expected feature on the majority of dental practice websites, mobile sites or apps. 

Please enjoy looking at the infograph and you can find some further information on Toothpick below. 

 

 

 

Toothpick launched in the UK in 2013. Since then, one million people have used our booking technology and we've passed £17M worth of dentistry to our practices. We're leading the way in bringing medical bookings online, with over 50 per cent of appointments booked outside of our dental practices' opening hours, and 60 per cent via mobile devices.
 
Toothpick is now being rolled out in Holland, Australia, New Zealand and the United States.
 

 

  4041 Hits
4041 Hits
FEB
20
0

Free online exposure for your dental business!

 

In the run up to the Dentistry Show 2015, GDPUK are hosting an online guide to the show, with exhibitors invited to send us articles about new services / products, competitions they are running or reasons to visit their stand.

Reasons to publish your article in the GDPUK guide:-

  • Established since 1997, GDPUK reaches thousands of dentists on a daily basis
  • We use social media to share the articles and increase recognition of your brand or product
  • Promotion of the guide on our GDPUK Forum which currently has 8000 members and growing
  • Our 2014 guide attracted 5000 views
  • Articles stay on the site for one year at least, so could potentially gain you business long after the show.

So if you would like to feature in this FREE guide, Please send us information about your stand, your latest products or services or anything else you would like to share and we will publish the information in our online guide.

We will be featuring and promoting the guide in the run up to the show.

If you would like to share some information about your business and your plans for Dentistry Show 2015, please send a word file (max 500 words) and images (max 3 per article) to This email address is being protected from spambots. You need JavaScript enabled to view it.

If you have any further questions or would like to advertise on GDPUK in the run up to the Dentistry Show, please get in touch. 

 

 

  3169 Hits
3169 Hits
FEB
11
0

Are you exhibiting at Dentistry Show 2015?

If the answer is yes, then we would like to make you aware of the online guide we will be running in the run up to the Dentistry Show 2015.

Please send us information about your stand, your latest products or services or anything else you would like to share and we will publish the information in our online guide which can be found below.

We will be featuring and promoting the guide in the run up to the show.

If you would like to share some information about your business and your plans for Dentistry Show 2015, please send a word file (max 500 words) and images (max 3 per article) to This email address is being protected from spambots. You need JavaScript enabled to view it. If you have any further questions or would like to advertise on GDPUK in the run up to the Dentistry Show, please get in This email address is being protected from spambots. You need JavaScript enabled to view it.

  2244 Hits
2244 Hits
FEB
11
0

Which sales method would work for your business?

We have written a short guide to the different marketing tools that are available to our clients, that can lead to online marketing success.

Our clients utilise a range of methods to get returns on their marketing investments. Once a banner ad is sent over to us, the client will let us know where they want their potential customers to be sent, after a banner receives a click.

There are a number of options for the client to choose; the client’s homepage, a specific landing page, a PDF brochure, a survey or sometimes a data collection page on our site.

Let’s looks at the different methods that can be used by our clients.

1.   Email Form

Recently we have had a client use an older fashioned method for when a user clicks on a banner and that is email. So when the user clicks on the banner, a new email automatically pops up, which asks for the clients details (data collection) and then how many they would like to order (sales). The email is then sent direct to the advertiser and hopefully orders are received via email.

Although very direct, it is a simple way of collecting data and ultimately sales! I believe this method can only be truly successful if the offer is incredibly enticing or the brand is well trusted and doesn't need an introduction.

As an example of how this method works, if you would like our latest media pack or would like to know more about gdpuk.com, please clickThis email address is being protected from spambots. You need JavaScript enabled to view it.!

2.   PDF Brochure

When a client clicks on a banner (usually from a distributor or equipment manufacturer) they can get taken to a pop PDF page, which has the benefit of looking like a real brochure and you can flick through the brochure as you look at the different offers or incentives. The disadvantage of this method is that there is not always an obvious place to actually order a product or make an enquiry.

3.   Survey

Surveys are an effective way of gathering data that is useful to your business or organisation. We believe that to get a satisfactory return from a survey there has to be some form of incentive in place. The incentive could take the form of a prize or even some free information that may not be available elsewhere.

We recently ran a survey on our site that was based on the CQC. Anyone responding to the survey was sent a free information pack on the next CQC inspections. Over a two month period, the business running the survey received 170 replies which creates a fantastic amount of data for our customer.

Surveys can be hosted on our site or they can be hosted on a survey site such as survey monkey or snap survey.

4.   Landing Page

I have written about landing pages before (can be found here) but a specific landing page remains one of the most effective tools for gaining customers or building data. When a landing page is produced that is clear, concise and simple, they often produce the best results.

Large businesses will often build a number of landing pages for their product range so the visitor can view the information with minimum fuss. For smaller businesses it is not always cost effective to produce separate landing pages but one page that takes the user straight to the product or services you are offering could make all the difference.

5.   Homepage

When you place a banner ad on a website you are obviously keen for users of the site to click on the banner. If the user gets taken to a generic homepage, it then becomes difficult to track results because the user will get presented with a load of information and may not even be able to see the specific product or service that made them click. Sending a visitor to your homepage is one of the least effective methods you can employ. In our opinion it is worth investing your time in having a specific page that will help generate a return on your marketing investment.

A comprehensive guide to landing pages can be found on quicksprout.com plus on loads of other sites! 

6.   Data Collection

Data Collection is often something that our clients are looking for, they want to build up their list of contacts or receive email addresses so they can send the user further information. Data collection landing pages can be hosted on either our site or the clients own page.

For it to work in an effective way, there has to be either an incentive in place for the customer or the product or services you are looking to provide is extremely innovative or unique so that is catches the eye of the user and they want to leave their data with you.

Choosing the right method, could really help increase revenue!

 

We hope you find these options useful and it kickstarts the process of you thinking about the different ways you can engage with your customer. Once a customer clicks on the banner, the method you use has to be viewed as a sales tool and depending on what you are looking to achieve, you can then make a decision on what will hopefully bring you the most success & revenue to your business.   

If you would like further information on how targeted advertising can work for your dental business, please get in touch viaThis email address is being protected from spambots. You need JavaScript enabled to view it. or at the GDPUK office, 0161 270 0453

  2914 Hits
2914 Hits
DEC
19
0

Record 24 Hours for GDPUK.com

Good Afternoon, yesterday (18/12/2014) was the busiest day in GDPUK.com history after the court case between the BDA & GDC. Read the latest news here.

On an average day, the site gets around 4000 visitors, yesterday 10,200.
 
Daily average for pages created is 100,000, yesterday 351,000.
 
News published yesterday late morning had over 12,000 readers within 24 hours. And the open letter [now subject of a Change.org petition] has had over 8,000 readers, over 760 Facebook shares and over 110 tweets.
 
It is great that together we can harness GDPUK & social media to unite and stir the profession. Thanks to everyone who shared, retweeted and got involved!
 
 

 

 

Thanks all for reading and supporting this blog over 2014.

Have a Merry Christmas and a Happy New Year.

If you are impressed by the fact that the ad banners received 150,000 impressions in one day, please get in touch about advertising in 2015. Contact details below! We would love to chat. 

Thanks all :) 

  2724 Hits
2724 Hits
DEC
08
0

Busting Myths about GDPUK.com

In this weeks "digital dentistry" blog, we would like to look at comments we regularly encounter about gdpuk.com. We have provided answers to those statements in the blog below, that we believe will bust the myths about our site and change your perception of gdpuk.com.

"The same people use the forum"

We agree that a number of people post regularly (true of any successful community) but in 2013 we had 958 different contributors to our forum discussions and in 2014 we expect to have over 1000 different contributors from all over UK Dentistry. We believe that such a huge amount of expertise, information and opinion is unbelievable! This varied interaction makes the forum vibrant, controversial and inspirational, everything you want in a successful community.

"The forum contains arguments and negativity."

Yes the forum does contain arguments and disagreements but a bit of controversy keeps the community moving forward and our members logging onto the site! Overall, our threads receive positive feedback, encouragement or helpful information. The site is professional (helped by members using real names) so information can be shared plus opinion or outrage can be discussed in a secure environment (CQC, GDC etc).  This helps to create a credible, thriving and growing community. The majority of our users find the site an incredible and positive medium.

"Dentists don’t go online."

We heard this comment recently at a dental exhibition from someone who shall remain anonymous. They believed that dentists prefer to read trade magazines and books and don’t use the internet. Dentists are no different to the rest of the UK population and use the internet to book holidays, buy clothes and interact on social media. GDPUK is a major part of thousands of dentist’s daily lives; we have thousands reading the daily digest email or forum on a daily basis. We believe dentists are using online dental websites on an increasing basis, especially because they can use social media to interact with each other on a regular basis. Using dental sites means that friendships can be formed with colleagues across the country.

"Banners on the site aren’t noticed"

We have just under 8000 members, a number we are extremely proud of.  Our members are constantly logging in and out of the site all day long, often between patients or during lunch breaks. This means our banners often receive tens of thousands of impressions on a daily basis. At the start of December 2014, we started running a campaign for a company that helps practices with their CQC visits. As part of their advertising campaign they are running a survey on gdpuk. Link here. In the first 8 days , the survey has received 65 completed responses, which we believe is a fantastic response. The company have used a simple campaign of email and forum banners, which have received 126 clicks and just fewer than 54,000 impressions in 8 days. We believe that this is an amazing example of banners being noticed and with the right message, action being taken by our readers.

Thanks for reading. We hope you enjoyed this short blog. We hope you can look at GDPUK.com as a positive influence in UK Dentistry. If you would like further information on how to work with the site, please get in touch. 

 

  3770 Hits
3770 Hits
NOV
21
0

December Opportunities on GDPUK.com

 

As we approach the final month of 2014, people start to wind down for the year and we all start looking at the year ahead. We focus on setting targets, goals, wishes and budgets for the year ahead.

Before you start looking too far into the future we thought we would let you know, that we have a small number of advertising opportunities on GDPUK in December.

Do you have a course you are looking to promote in early 2015?

A new product you have launched and you would like some extra promotion?

You may have December offers of your own that need a push?

Whatever your reason, we have a few spaces left on the site in December. Please This email address is being protected from spambots. You need JavaScript enabled to view it. and we may even surprise you with a festive price!

Did you know?

December has always been one of the busiest months on gdpuk. Dentists constantly use the forum and share expertise throughout the holiday period, which even includes Christmas day for some!

 
 
For further information
 
This email address is being protected from spambots. You need JavaScript enabled to view it.
 
07786571547 / 0161 270 0453
 

 

 

 

  3373 Hits
3373 Hits
NOV
07
0

Making the right Impression

“An impression (in the context of online advertising) is a measure of the number of times an ad is seen. Clicking or not is not taken into account. Each time an ad displays it is counted as one impression.”

Over October 2014, banners on our site received over 1.6 million banner impressions. This meant our 20 advertisers (in October 2014) received an average of around 80,000 impressions each. Some advertisers in prominent positions on the site received more and others in less prominent positions received less.

We don’t believe there are many other places in the dental sector where within one month your brand, product or service can receive 80,000 views. If you advertise in a magazine or exhibit at a dental show, will your advert or stand be receiving 80,000 views?

We believe we are the prominent place for companies to reach their target audience. We can help you reach dentists. Over the last few years we have helped companies with all of the following. We would love to help you make the right impression in 2015;

  • Promote a course that is looking for dentists to attend.
  • Launch a new product or service to the dental sector.
  • Special Offers.
  • Make dentists aware of a service your company offers.
  • Brand Awareness.
  • Surveys. We can host surveys on our site.
  • Promote attendance at a trade show.

Please get in touch with us and we will be happy to discuss how you can receive an average of 80,000 impressions in a month. In 2015 dentists will once again increase their usage of social media platforms (gdpuk being one of them, according to the GDC!). Can you afford to miss out? Speak to us today and we can help you make the impression you are looking for.

 

Download our Media Pack

This email address is being protected from spambots. You need JavaScript enabled to view it. for further information or

give him a call 0161 270 0453 or 07786571547

 
  3483 Hits
3483 Hits
OCT
21
0

GDPUK Media Pack 2015

Download the new GDPUK Media Pack

Click below to receive the latest information and pricing from GDPUK.com

 

 

Download the media pack to find out all the features and benfits of advertising on GDPUK.com

 

 



Join our other UK Partners on GDPUK.com

Many of the leading businesses in the dental world use GDPUK to reach dentists

For further information on how we can help you, email This email address is being protected from spambots. You need JavaScript enabled to view it. or download the media pack today. 


  3579 Hits
3579 Hits
OCT
16
0

How UK Dentists are Using the Internet & GDPUK

We have put together an infographic which shows how UK Dentists are using the internet. We have included some of the stats that were produced from the recent August 2014 GDPUK Survey. Thanks to all that took part. We have also added in some statistics from We Are Social which shows how addicted we are becoming to our smartphones  and social media in general! Thanks for reading.

 

Thanks to our friends Stockdale Martin for sending over some of the statistics. They are a healthcare marketing agency. Ed Stockdale can be contacted via email on This email address is being protected from spambots. You need JavaScript enabled to view it. or followed on twitter.

If you are looking to reach thousands of dentists on a daily basis, our new GDPUK Media Pack for 2015 is now available! Please This email address is being protected from spambots. You need JavaScript enabled to view it. and we will send it straight over. 

  3467 Hits
3467 Hits
OCT
13
0

Measuring Success

Measuring Success

“You can’t manage what you can’t measure.” (Peter Drucker)

On a number of blogs I have written over the last few years, I have mentioned one huge benefit of advertising online and that is accountability and the fact that transparency can be seen as a huge advantage to the marketing team.

Having the ability to track or getting feedback from your ads is critical. Other advertising forms can be hard to track; using display ads means you can receive weekly or even daily updates. This kind of information tells you whether your advertising/marketing effort is succeeding or you need to tweak it. Feedback reports can guide you to better strategies and more successful marketing.

Experienced marketers say that one of the greatest benefits of online advertising is its measurability and the information it provides about your audience. It is a win-win situation, you can learn about your visitors while they are getting to know you. This means you are getting instant input about the effectiveness of your campaigns which can then be quickly modified to increase conversions and sales.

Online marketing is wildly more measurable than offline marketing but it is still marketing, as we are all aware humans are complicated and unpredictable, I just think