Digital Dentistry

Jonny will share his views on digital marketing, social media and technology focusing on the dental profession.

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Jonny Jacobs

Jonny Jacobs

Jonny Jacobs is the Sales & Marketing Manager at GDPUK.



GDPUK.com is the largest online community for dentists and dental professionals in the UK with 10,000 members. GDPUK publishes dental news and blogs centred on dentistry. GDPUK is also well known for its active forum, where dentists discuss, inform, learn and engage with each other every day. On average there are over 600 different contributors to the forum every month. Membership of the site is free. For more information please get in contact.



jonny@gdpuk.com

@jonnyjacobs

Jonny Jacobs on LinkedIn

10
Nov
0
Posted by on in Digital Dentistry

 

Below you will find some of the top news and blogs posted on GDPUK, week commencing 6th November.

 

1. At LMC Conference, doctors will vote on GPs leaving the NHS https://www.gdpuk.com/news/latest-news/2771-gps-to-vote-on-leaving-nhs

2. BDIA takes initiative towards Brexit https://www.gdpuk.com/news/latest-news/2776-bdia-leads-initiative-on-brexit

3 .MPs debate child oral health https://www.gdpuk.com/news/latest-news/2778-mps-debate-child-oral-health

4. @DentistGoneBadd posts a serious blog https://www.gdpuk.com/news/bloggers/entry/2037-dentistry-is-not-immune-from-harbouring-sexual-abuse-we-must-be-vigilant-too

5. Portsmouth graduate wins student of the year award https://www.gdpuk.com/news/latest-news/2780-portsmouth-graduate-wins-student-of-the-year-award

6. Coca-Cola ‘threatened to cut investment’ over sugar tax https://www.gdpuk.com/news/latest-news/2779-coca-cola-threatened-to-cut-investment-over-sugar-tax

7. Enough is enough: BDA demolish case for ARF levels https://www.gdpuk.com/news/latest-news/2770-enough-is-enough-bda-demolish-case-for-arf-levels

Hits: 213
26
Oct
0
Posted by on in Digital Dentistry

 

 

A few basic things are always needed in a banner ad to ultimately give you an excellent click through rate. (CTR) We have collected our experiences and thoughts together to produce a short blog on what makes a successful banner advert.

 

A clear call to action (CTA), has to make sense for your product or service. Such as “Shop Now”, “Learn More” etc. A call to action always has to be included.

Secondly the banner ad can be compared to the billboard in the street, the consumer has a split second to decide if they are interested in the product or service. So you need to decide what you want the consumer to see and take away in those few seconds you have to grab attention to your product or service. This can be a catchy headline, an aspirational image or a hybrid of the two!

Basic animation is also always recommended. Animated GIF is therefore recommended over a static image. Keep it simple and to the point, telling a story rarely works. But the advantage of the animated GIF is that you can put together a  series of frames then combine them in such an order that will eventually form some sort of animation and attract attention.

A theme I always go back to when talking to customers is the landing page. The clickthrough needs to land on a landing page that delivers what the banner ad promises. So that when you do secure the click from the consumer, you make sure they get the information the consumer desires. So basically you need to ensure you promote a product or service and not a website / homepage!

This blog - http://www.boxofads.com/blog/always-fine-tune-your-landing-page/ sums up the value of a landing page quite nicely. While designing a campaign think about it as a whole, an ad makes the first impression, and a landing page is a continuation of this impression.

We also recommend that our clients don’t just have one version of the their banner ad. We always say to test the colours, the CTA or the headline and see what works in line with the branding of your business. The software we use (DFP) can handle more than one ad in the space you book, so it's always worth testing a few banners and seeing what performs best. The same can also be said of landing pages as well.

Thanks for reading, hope this short guide to what makes a successful banner is useful.

 
Hits: 299
05
Oct
0
Posted by on in Digital Dentistry

When running a marketing campaign we are told that landing pages are an extremely important part of the sales journey. This is still a true statement and something we always make clear to all our clients.

In this blog, I want to look at what happens when once you have a landing page created but it still isn’t converting in the way you desire, what mistakes are being made with the page and where could it be improved? I have identified a few reasons why the page may not be performing as you hope...

Social Proof

Reviews and testimonials are incredibly important. Reviews or testimonials will act as social media proof, so when a customer is looking to purchase, they will often look to others for cues concerning whether to make the purchase or not. So making the excellent reviews or testimonials prominent is certainly a good start to improving your landing page.

Being Clear?

Is your landing page actually clear enough? Have you explained what your business offers and how it is unique? Your landing page should always contain a clear description of what your company actually offers! The copy needs to be clear and not overly full of jargon and too many words.

Too Much Text!

Remember you only have 5 seconds to convince the person clicking on the site. This means the landing page must be focused on one single objective, which is clicking on your call to action (CTA). As I said before it needs to stay clear and direct. Not too much text but enough to get the message across. Focus on the benefit: this is what you will get by clicking here.

What is your USP?  

It is vitally important that you have a very clear and exciting USP. An exciting Unique Selling Proposition leads to people clicking on the CTA because they want to know more. Explaining your USP can work well either using a bullet list or a short, informative video, that gets the message across and leads to the results you desire.

Too many details.

If on your landing page you present a form in which you want your potential clients to share their details, make sure you ask only for the information that is really essential. If you want to send the prospective client a white paper about selling their dental practice, you only need a name and an email address. Focus on getting the essential details and achieving the result of someone engaging with your business.

Always be testing.

The only way to know that the content is persuasive, the video or images work and how successful the form is, you have to keep testing and tweaking the page. On a an optimised landing page, every aspect, should be tested to ensure you’re using the right option to maximize your conversion rate.

Thanks for reading and we hope you have picked up a few pointers to improve one of the most important sales funnels in a modern business.

 

Hits: 477
13
Sep
0
Posted by on in Digital Dentistry

Change payment provider today and save up to 60%

GDPUK are always looking to help you reduce costs without compromising the quality of your patient care. That’s why we’re delighted to announce a new partnership with nexpay.
 
Who are nexpay?
 
Nexpay is a leading UK based payment consultancy and management company, officially licensed by Visa and MasterCard for the provision of card payment services.
 
Why nexpay?
 
Card payment services can be very costly to dental practices. Nexpay can reduce your monthly bills by up to 60%. That could mean an annual saving of several thousands of pounds.
 
GDPUK and nexpay - partners in payment
 
We’re so committed to helping practices like yours that we’ve established a joint mission with nexpay. Our ambition is to save members of the site over £1M in card processing fees. And we’ve already started.
 
Putting our money where our mouth is
 
406 dental, run by GDPUK founder Tony Jacobs has been the first to make the switch saving a massive £2,526.96 over a new contract term.
 
Tony said “We always want to save without compromising on service. After a full market comparison, nexpay offered extremely competitive rates, which ensured that 406 dental had no hesitation in switching.”
 
Who could benefit from this price comparison?
 
Dental practice owners, dental practice managers, dental corporates and any business owners who take card payments.
 
How it works
 
 
2) nexpay will review your existing account, undertake a full market comparison and produce a report that shows you the potential new tariff savings.
 
3) Simply decide if you’d like to start saving on your payment services.
 
Proactive merchant management
 
Nexpay has dedicated people who are passionate about payments and security. Just like GDPUK they work proactively to provide you with the best possible service. Together, we will review your account on a monthly basis to make sure you are receiving the best rates.
 
You’ll then receive personalised reports that outline your savings and have access to in depth reporting confirming how your account continues to benefit. Please click to read more on the GDPUK website, where you can fill in all your details via a contact form. Click here for further informationWe’re so excited to be able to announce nexpay as a partner. We believe that, together, we can benefit the whole GDPUK community.
 
Thanks for reading and supporting GDPUK. 
Jonny
 
Hits: 898
15
May
0
Posted by on in Digital Dentistry

 

Hello all,

Today (17th May 2017) we will be delivering our 10,000th daily email digest to our GDPUK members. Something we are extremely proud of.

  • Our first daily digest was sent out in 2008 when we built the first GDPUK website (pictured above).
  • Barring one or two hiccups alomng the way.... We have sent out 3 daily digest emails a day since.
  • The emails contain the latest news from the site, plus the top forum posts of the day. This keeps our members engaged with the site and more importantly, what is happening within UK Dentistry.
  • The digest contains advertising banners from our partners, so thanks to all our loyal clients and friends over the last ten years who have made it possible to reach this milestone.
  • In that time we have had 54 different people post over 1000 times on the forum pages. All that posting helped to create the unique content of the digests. So thanks to the 54 people and the thousands of other posters who have contributed to the site.
  • Thanks also, to over 10,000 members of the dental profession who have signed up to the site since 2008.
  • The GDPUK forum continues to thrive on a daily basis. The forum has had over 22,000 threads created and nearly 256,000 replies to those threads. That is 11.5 replies to every thread created. A lot of knowledge and content contained in our forum pages :)
  • You have to be a member to view our forum and daily digests. Register for free here.

Thanks again for supporting and reading GDPUK.

 

Hits: 740

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