Nathaniel Schooler - Being the son to a seasoned Mit graduate, Nat's father was Britain's leading business management expert for 10 years, lecturing at the London poly and interviewing Mit students pre enrollment. Nat being half American and half English is innovative, enthusiastic and brings business knowledge and his American passport to ...the table. Previously with Keen and Able (Brandmakers), whose experience was invaluable in the early startup stages of GetWise. The move into digital marketing has been an interesting challenge. Now he has settled in he enjoys nothing more than helping dental suppliers get new clients and helping ambitious dentists get new patients. In his spare time he enjoys spending time with family, especially his young daughter Maya and like Will, health and fitness is a major focus, in particular his daily Tai Chi practice.@GetWiseMkting More

Confused About Twitter?

Have you wondered how to market your dental practice on Twitter?

Many of the practices we speak to are confused as to how Twitter fits into their marketing strategy, let alone how to use it.

We are teaching a series of interactive workshops during 2014 to help practices and suppliers build stronger bonds with referral partners and patients alike.

The first workshop in the new year is on Wednesday January 22nd at the BDA and will enable you to start building relationships immediately.

You will leave with a clear understanding of how you can use Twitter for your business and where it fits into your marketing strategy.

If you are interested please click the link, we are running a special offer of book two places and get one free.

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3945 Hits

Avoiding The Bottomless Pit Of Marketing Wastage

And The Secret to Maximising Your ROI 

The dentists we speak to have spent many years training to be the best in their field and do countless hours of CPD just to keep up with the requirements of the GDC. The majority of them have not learnt about marketing at university and have had to learn from their peers and from newspapers and marketing companies leading to many painful experiences.

Unbelievably very few businesses do track their return on investment (ROI) from advertising. The ones that do are usually clever corporations with the marketing know how to do it easily or smart business owners that understand the value of finding out which marketing methods work and then sensibly investing more resources in the ones that are delivering lots of new patients.

Maybe you think spending any additional money on tracking your advertising is ridiculous and not possible for your practice. That is fine but at least take the time to train your receptionists how to ask your new patients where they heard about your practice.

Potentially you could even take it a step further and get a sophisticated call tracking solution put into place, whereby you can actually trace all your newspaper advertising or online marketing initiatives down to a particular phone number linked to an advert or a Google analytics code for a particular pay per click advertising initiative.

This is relatively simple to implement and a necessity to strengthen your business, so that you can be in a better place after your marketing spend, investing in your marketing and maximising your new patient numbers.

If you would like any more resources on online marketing or practice management, please visit our website.

By Nathaniel Schooler, GetWise Marketing



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5994 Hits

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