Smile Direct Club Leaves a Toxic Legacy

Smile Direct Club Leaves a Toxic Legacy

Their website may be down, the ‘smile shops’ shuttered, and the barrage of marketing emails has finally stopped, but the SmileDirectClub (SDC) story may just be starting. None of this comes as a surprise to many in the profession. There had been repeated warnings, and concerns had been raised with the regulators. How then, affected members of the public may ask, did things get to this stage? In a post on GDPUK, BDA Chair Eddie Crouch sheds some light on how SDC were able to keep their flawed business going.

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Smile Direct Club - the $9bn Failure

Smile Direct Club - the bn Failure

They came, they disrupted, they went under.

GDPUK view: The regulators had a massive fail on this business, they are there to protect the public and they have not done so. The regulators bully and pressure the High Street dentist, but GDC and CQC did not apply any standards to the hefty American outfit with litigious lawyers. This was clearly the practise of dentistry.

Two simple aspects: Every patient should have a named professional responsible for their care. Plus in the event of closure for any reason, the practice must ensure there is ongoing care in place. This issue has yet to hit the High Street.

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