Blue Lip Selfie campaign launched
- Details
- Published: Tuesday, 04 November 2014 07:23
- Written by News Editor
- Hits: 2045
Denplan and British Dental Health Foundation have launched the Blue Lip Selfie campaign in aid of Mouth Cancer Action Month. By encouraging the public and profession to adopt blue lips as a visible sign of support for mouth cancer, it is hoped this positive, interactive approach will significantly boost awareness of the disease.
“We’ve been inspired by other hugely effective charitable campaigns such as the ALS Ice Bucket Challenge and No Make-up Selfie and their success in raising awareness and funds for serious diseases,” said Steve Gates, Denplan’s Managing Director. “We felt that, with the significant increase in cases of mouth cancer over the last decade, it’s never been more important to get people talking about mouth cancer and encourage everyone to regularly visit their dentist. That’s why we feel passionately about creating the Blue Lip Selfie campaign with the British Dental Health Foundation. We chose blue lips as a visible sign of support to reflect the Mouth Cancer Action Month blue ribbon, and also because it’s striking, fun and unmissable! It’s a fresh approach to an established annual campaign and we’ve seen a huge buzz in the industry about it already.”
To make it easy for everyone to participate, Denplan has created a special Facebook app at www.bluelipselfie.co.uk that will launch at the end of October. Users can upload and customise selfies with fun blue cartoon lips using the app and share them on the gallery. To boost the viral potential of the campaign, Denplan is also encouraging people to share their blue lip selfies on social media using #bluelipselfie.
“To highlight the main reason behind the Blue Lip Selfie campaign, there is also an informative video on the app featuring real people who have survived mouth cancer– all because their dentist spotted signs of the disease early,” said Steve. “By sharing these moving, yet positive, stories in the words of those who have experienced mouth cancer firsthand, we hope to pass on the message that mouth cancer is very treatable when caught early, as well as raising awareness of the disease, risks and symptoms. We’re very grateful to all the contributors who shared their stories.”
You need to be logged in to leave comments.
Report