GDC defends ‘that’ advert
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- Published: Sunday, 13 July 2014 20:24
- Written by News Editor
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The General Dental Council (GDC) has defended placing an advertisement in the Daily Telegraph saying that it was part of a publicity campaign to promote the Dental Complaints Service. It claims that 27% of patients do not know where to complain about poor treatment. It also said the cost was £5,500
The statement reads:
‘The General Dental Council (GDC) launched a publicity campaign to promote the Dental Complaints Service (DCS) in May 2014. As part of this campaign an advert was placed in the Saturday magazine of The Telegraph on 5 July at a cost of £5,500.
‘The campaign was aimed at addressing findings from annual surveys of patients and the public. Our 2013 patient and public survey showed that, of those who wished to raise a complaint, 27% were not sure whom to complain to.
‘The campaign also sought to raise awareness of the DCS as a mechanism for handling complaints about private dental care, which does not involve issues of fitness to practise (complaints received by the DCS that do involve issues of fitness to practise are referred to the GDC’s fitness to practise function).’
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