Dentists’ fury at GDC advert
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- Published: Tuesday, 08 July 2014 07:32
- Written by News Editor
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Dentists posting on GDPUK have reacted furiously to and advertisement inserted by the General Dental Council (GDC) into the Daily Telegraph on July 5. It was directed at private patients and urged them to complain if they were ‘not completely happy’ with their treatment.
The advertisement directed patients to the Dental Complaints Service, a branch of the GDC that deals with complaints from private practice. GDPUK members have asked how much it cost and who authorised it. Some have emailed the GDC chief executive to ask why it was placed.
A well-known private practitioner, posted on the GDPUK forum:
“This is a direct assault on private practice by the zealots of the Department of Health, using their OFT hit man Moyes who they parachuted in for the purpose. Private practice, while not perfect, is good enough to make them look really bad by comparison. This is their answer, a massive smear campaign aimed at undermining the public’s trust in us, and to make matters worse, using our skyrocketing (annual retention fee) funds to pay for it.
The wording is simply outrageous: “if you are not COMPLETELY SATISFIED you should complain.” It's like advising customers in a restaurant that if they aren't completely satisfied you will not only get their money back but you will close the place down as well. If I am subjected to a complaint to the GDC in the near future, after 33 blameless years in practice, I will consult lawyers on suing the GDC for defamation, conflict of interest, incitement to vexatious legal action and breach of my human rights..”
GDPUK feels using the word "furious" to describe the profession's reaction is an understatement.
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